How Calendars Contribute to Your Marketing Success

Despite so many people poo-pooing calendars as no longer relevant, I send mine out annually and no one has ever complained. In fact, some call and ask for extras. And for the cost, I figure they don't hurt. And I like knowing that my face is sitting there on many a fridge all around the Charlotte area.

But don't you think everyone sends out calendars? It seems a bit overdone by every vendor. I only use 2 calendars and the rest either get trashed or put in a donated stack for others to possibly pick from. I always have multiple calendars left over so I'm unsure whether this marketing strategy really works for the majority. I love the idea though!

Nadine Larder The links in the blog post are dead.

I have been sending out calendars to my clients every year for 25 years.  I believe in them totally.  I have also made a practice of sending to the buyers who bought a house I had on the market if I knew they were working with an agent who did not appear to take good care of them during a transaction.  I can honestly say ... that they do work!  Every year I get at least 4-5 listings and it's because my calendar was on their refrigerator and they said "you are the agent who has consistently sent me this calendar and I figured you would be the one to call to list my house!"  They work!  

Nadine Larder this is a thought provoking marketing idea.   

We have a local mortgage company who drops off at our office each year,  lovely Calendars with photos taken by someone who works there.    I put them on my office wall.    I know the company's name, but, I don't use the company.    They've never done any personal marketing to me, so I don't know them  nor their talents at all.    That's an example of how it doesn't work.

On the other hand, Diana Dahlberg has great success with them!   Who wouldn't love another 4-5 listings a year?!?    Diana, how many do you send?  Do you only send them to clients who've bought? or also clients who have sold and moved away?

I'd love to get   Barbara Todaro 's take on calendars if you have time Barbara!

Hi Nadine Larder  calendars are a smart way to keep your name and contact info in front of the recipients.... mine were always a stand up desk calendar with boxes that could be written in,.... I'd order 500 of them....and my builders were always looking for 2 each...one for home and one for their office or truck....  

big hit... I think the first year I joined AR, I sent one to those who followed me.... 

I mail them for at least 20 consecutive years.....  I preferred them to large flat desk top calendars.... that looked disorderly to me, but that's my ocd!!! M.C. Dwyer 

Back when I owned a real estate agency, I ordered wall calendars every year - Puppies & Kittens and Norman Rockwell. Clients, past clients, and friends came to my office to get them. It was fun to see big tough loggers come in looking for their puppies and kittens.

A couple of years I also ordered pocket calendars and mailed them. That was good - but expensive. The year I quit, people called asking for them, so if you start it's best not to stop.

I agree that the calendars can't be the ONLY marketing you do.

I remember many years ago when I was still in my corporate career and the company I was working for built a new office from the ground up. The striking difference was how small the individual workspaces were. The owners said, "we're rapidly becoming a paperless society, so we don't need all of that desk space any longer". Well. that was 20 years ago, and as far as I can tell, we're still using paper...and a LOT of it! And yes, I still keep a small wall calendar next to my desk in my office. Sure, I can just look at the calendar on my computer or phone, but I still like to take a quick glance at an actual calendar, too. That all said, I haven't sent any out in years as they did not seem to work for me. I AM glad to see Diana Dahlberg has had great success with them!

I used to order a lot of calendars, this year I ordered 25 and it's the last year. The younger pp don't use them. I do love the photos and events posted

We have beautiful calendars courtesy of Arizona Highways.  Thanks for the idea to order them for my clients!