DID YOU KNOW...
...that 64% of people have a wall calendar in their office, and 32% have one in the common area of their home?
As you know, I am obsessed with finding ways to marketing your business. And it’s the time of year for calendars!
You can easily order calendars branded with your information to give as freebies to clients and prospects. Why does it matter?
Funny you should ask…
Why I Fell in Love With Calendar Marketing
I fell in love with calendar marketing when I realized, out of the blue, that I had one Realtors calendar on my freezer for FOUR YEARS!!
I just had it there and I literally saw this person’s name and information EVERY DAY of my life.
Can you imagine that kind of marketing stickiness?
Now, no, I don’t think most people will be as lazy as me and keep it for four years! However, you are guaranteed to get 365 days of marketing out of it, which is much longer than the life of most marketing pieces.
Calendars Are Helpful And Used Frequently
We all know that marketing that’s helpful in our daily lives is much more likely to be used. A calendar is exactly that. Everyone needs a place to write down appointments, meetings, and more.
Even more importantly, almost everyone uses a calendar at least once a month, and most people will look at it every day.
If you could have a piece of marketing that gets used daily, would you take advantage of it? I certainly hope so!
Boost Your “Touches”
In The Millionaire Real Estate Agent, Gary Keller recommends getting 33 touches a year with real estate prospects.
It seems crazy to figure out how to get that many, but a calendar can get you far more, even in just one marketing piece.
A calendar, alone, won’t be enough to get a call from a prospect. Don’t think you can just drop it off and you’re done. But, a calendar along with other consistent marketing will build your brand and keep you top of mind for that prospect.
A calendar can also generate referrals and are a great holiday giveaway or reason to do a pop by.
Don’t wait – get yours now!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.