It’s a good idea to be accessible to your clients.
Not only should you be accessible, you should be establishing a relationship with each contact. That brings me to the subject of likeability and trust. Clients are more likely to connect with you and believe in you when you offer them valuable information.
Your email signature block is a fantastic way to offer something of value for free. Include a link to a special report, newsletter or other relevant information. For example, I invite email recipients to check out my free 5 Key Principles of Lead Generation report on the sidebar of www.ConsistentClients.com
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