PRESENTATION OF YOU - Your Blog Signature (Part 1)

By
Education & Training with Tech Training for You!

Your blog signature is a significant pivot point opportunity that you may be missing out on. In this multi-part series, let's look at how we can leverage this opportunity in our favor!

First of all, what is a blog signature? Your signature block is what appears immediately after the main content of your blog post. In essence, it is an author's mini-bio. If somebody has just really enjoyed the content of your post, it answers the question of "who is the person that just wrote this?" But besides just your name, this is your chance to connect with your audience more. Tell them a little bit about yourself. Give them opportunity and reason to connect with you further!

If you give them nothing else to click, where will they pivot to next? If you offer nothing interesting,  they may just close the browser tab and move on. Give them something else in your digital world to connect to. Make it easy for them to stay with you! The ultimate goal of course is to actually connect with them in business. You have a service (or product), and knowing that they do have a choice, you want them to select you as the one to work with. If this were football, and you just made a hugely successful running play (i.e. the blog post they just read), don't fumble the football at the two yard line! Your signature is your chance to take it straight into the end zone.

So let me show you what we are going to create in this how-to series.

As you can see from the signature makeover above, the new signature has more visual appeal and it also gives very clear next-step pivot opportunities. To make this how-to more helpful, we'll use a real world case blog signature makeover with one of our ActiveRain members, Nick Vandekar

As mentioned, we're not going to be able to tackle all this in a single how-to post. For today, let's begin work on the left side (visual) content. If you haven't already read my post on taking screen snapshots, you'll need that knowledge as we'll be using it!

In Nick's case, his main geographic area is located northwest of Philadelphia. I wanted to illustrate that on a map. We'll be using a semi-transparent yellow circle to show his primary area. But first, we need a map. Choose your favorite map site, but I love Google Maps, so that's what I'll be using.

 

The standard Google Maps theme (above left) is one option. However, this map style is very dominated by the roads. That's fine when you need to plan a driving trip, but our map is more about location and vicinity. So I opted to switch to 'Terrain View'. This made the roads less dominant which is what I wanted. Once you get the map zoomed and panned to the right area, then you'll use your screen snapshot skills to capture a rectangular image of the area you are looking for.

Keep in mind that not every blog signature would have a map. In some cases, you might want a composite created from your portrait and another photo that typifies your area or specialty. In this case let's look at a composite that might work for somebody like Anna Banana Kruchten .

So you have choices in your own creation. In either case, do you see how the visual aspect of the blog signature makes it more appealing? We enjoy visual presentations. They has more impact.

In both these cases above, I used composite images. In other words, it is not just a single photo but a couple of images overlaid together. Adding shapes, color highlights, and text on top also is additional layers that can add depth to your composite.

That will be the next post in this series, how you can easily create composite images like these. From there we'll move on to the right side content creation which includes text about you and your social site icons.

Are you ready to redo you blog signature? Stay tuned for the next posts!

Link to Part 2 of the Blog Signature Series

Link to Part 3 of the Blog Signature Series

Posted by

Craig Daniels
This blog is all about technology and helping you to use it smarter! Your digital footprint is your chance to attract new clients. What kind of impression are you making via your website, blog, and social media? We’ll be talking about that! Are you as productive as you can be? What apps might help you out? Do you know how to use all the best tools inside the apps? I enjoy photography and videography, you can expect to see those topics also on this blog.
Are you ready to learn?
Welcome to Craig’s Classroom!

Don’t forget to subscribe! 
PS - get ready for some homework… :) 

Comments (30)

Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Aloha Craig, I like it. I am going to check out my signature and see if I need to update it.

Nov 23, 2019 01:36 AM
Craig Daniels

Aloha Nick. glad you stopped by! Keep watching the series, hopefully you'll get an idea or two for your signature!

Nov 23, 2019 04:52 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Glad to see you back here.  I'll have to reread later after I get my pins scheduled.  I'm doing a blog makeover in January and keep making other adjustments along with it.

Nov 23, 2019 05:28 AM
Craig Daniels

Hi Debbie. Thanks for stopping by! I really enjoyed your podcast episode. There were so many takeaways to think about! Hope the makeover in January goes well.

Nov 23, 2019 08:24 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Consider this comment an electronic "apple" for the teacher.....

Nov 23, 2019 05:40 AM
Craig Daniels

I love apples! thanks! :)

Nov 23, 2019 08:25 AM
Rain Silverhawk

And Anna Banana Kruchten CRB, GRI, WLS can bring bannanas!!!  Thanks Craig!

Nov 25, 2019 08:44 PM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Thanks Craig! We can all use a refresher from time to time. I've bookmarked this so I can come back to it.

Nov 23, 2019 06:56 AM
Craig Daniels

aha, thanks Carla. Hope to see you on the return to bookmark (and watch for the continuing series of posts also)

Nov 23, 2019 08:27 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Okay, I'm going to take some time to really digest this better when I have more coffee and more time. Visually, your signature makeovers do look better. 

Nov 23, 2019 08:04 AM
Craig Daniels

always better with coffee (and time). thanks Debb!

Nov 23, 2019 08:28 AM
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Printed this up and will go thru it to get the most out of it. Thanks for taking the time to educate us. 

Nov 23, 2019 08:07 AM
Craig Daniels

great to see you Mimi, thanks for coming over to check out my post. Your signature looks great but maybe a pinch of this or dash of that and it could get a new refresh :)

Nov 23, 2019 09:18 AM
Mimi Foster

I'm game for change!

Nov 23, 2019 10:12 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Lots of good information here, Craig. Bookmarked so I can reread and digest a bit more. I'm looking forward to more posts to learn more. I KNOW I can use help with my signature.

Jeff

Nov 24, 2019 07:54 PM
Craig Daniels

thanks Jeff, always glad to be bookmark worthy! :) 
perhaps after the next couple of parts we'll get a crowd of folks inspired and able to take on the challenge

Nov 25, 2019 05:40 AM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Wondeful Post with really good useful information! Bookmarked and waitning for Part 2!!   I do know I need to update my signature 

Thank you 

Nov 24, 2019 11:21 PM
Craig Daniels

I love to hear that Debra that perhaps my posts will help you do the update yourself. stay tuned! :)

Nov 25, 2019 05:41 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I love, love, love this, Craig and I completely agree with the change drawing one in more. I see that face of Nick's and knowing where he serves...it just makes me want to phone him! 

Great job, Craig! Have I mentioned it's SO good to have you back?!!!

Nov 25, 2019 07:45 AM
Craig Daniels

can I triple like this comment :)

Nov 25, 2019 01:46 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Thank you! I will practice to make improvements. This is wonderful! You are greatly appreciated!

Nov 25, 2019 12:36 PM
Craig Daniels

Hi Patricia. I look forward to your new creation! (stay tuned for the next parts to get more info and ideas!) thanks for stopping by

Nov 25, 2019 01:50 PM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Kudos. Marketing is all about getting attention, yet, there are many professionals that have a standard signature box that doesn't get any attention from their audience. Great post.

Nov 26, 2019 12:41 AM
Craig Daniels

thanks Kimo. I hate seeing so many miss this opportunity to leverage it. Hopefully I can nudge a few to update! : )

Nov 27, 2019 09:02 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Craig, I look forward to developing my new signature box. Glad to see you back in the Rain!

Nov 27, 2019 06:42 PM
Craig Daniels

that's great, I look forward to seeing what you create! thanks! PS - part 2 of the series is now posted...

Nov 28, 2019 05:16 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Craig Daniels - just saw and really want to study mine.  I am bookmarking for later.

Nov 30, 2019 09:39 AM
Craig Daniels

Hi Grant, that's great. I see in your current signature the blog signature tip (color banner tagline at the top) from so many years ago that you applied! See you on the return to bookmark :) thanks!

Nov 30, 2019 10:19 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I've never thought of a blog signature!! Thanks for the how-to!  I can see it's important

Nov 30, 2019 01:21 PM
Craig Daniels

That's great Mary. I hope I have given you some ideas for yours! Thanks for coming by.

Dec 04, 2019 06:03 AM
Bill Carroll
Corcoran Real Estate - Westhampton, NY
IN REAL ESTATE, REPRESENTATION IS EVERYTHING

Craig, this is just too good! Thanks a million.

Dec 04, 2019 05:48 AM
Craig Daniels

Love to hear that!! thanks Bill

Dec 04, 2019 06:03 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Wow! Awesome transformation Craig!

I'm barely blogging anymore, but even I may take a stab at updating my signature when I get the chance. I've bookmarked your post. Thank you!

Dec 06, 2019 01:35 PM
Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant

Sharon Tara - thanks! take a peek at part 2 in this series, I think some of the graphic composition ideas you'd like!! :)

Dec 06, 2019 02:10 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

You've shown some good examples to inspire us all... thanks for the tips.

Dec 16, 2019 07:22 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Every new member should read your blog signature series of posts.

Dec 22, 2019 11:48 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Great "How To!" thank you.

Jul 29, 2020 02:24 PM

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?