PRESENTATION OF YOU - Your Blog Signature (Part 1)

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Education & Training with Tech Training for You!
https://activerain.com/droplet/5lsX

Your blog signature is a significant pivot point opportunity that you may be missing out on. In this multi-part series, let's look at how we can leverage this opportunity in our favor!

First of all, what is a blog signature? Your signature block is what appears immediately after the main content of your blog post. In essence, it is an author's mini-bio. If somebody has just really enjoyed the content of your post, it answers the question of "who is the person that just wrote this?" But besides just your name, this is your chance to connect with your audience more. Tell them a little bit about yourself. Give them opportunity and reason to connect with you further!

If you give them nothing else to click, where will they pivot to next? If you offer nothing interesting,  they may just close the browser tab and move on. Give them something else in your digital world to connect to. Make it easy for them to stay with you! The ultimate goal of course is to actually connect with them in business. You have a service (or product), and knowing that they do have a choice, you want them to select you as the one to work with. If this were football, and you just made a hugely successful running play (i.e. the blog post they just read), don't fumble the football at the two yard line! Your signature is your chance to take it straight into the end zone.

So let me show you what we are going to create in this how-to series.

As you can see from the signature makeover above, the new signature has more visual appeal and it also gives very clear next-step pivot opportunities. To make this how-to more helpful, we'll use a real world case blog signature makeover with one of our ActiveRain members, Nick Vandekar

As mentioned, we're not going to be able to tackle all this in a single how-to post. For today, let's begin work on the left side (visual) content. If you haven't already read my post on taking screen snapshots, you'll need that knowledge as we'll be using it!

In Nick's case, his main geographic area is located northwest of Philadelphia. I wanted to illustrate that on a map. We'll be using a semi-transparent yellow circle to show his primary area. But first, we need a map. Choose your favorite map site, but I love Google Maps, so that's what I'll be using.

 

The standard Google Maps theme (above left) is one option. However, this map style is very dominated by the roads. That's fine when you need to plan a driving trip, but our map is more about location and vicinity. So I opted to switch to 'Terrain View'. This made the roads less dominant which is what I wanted. Once you get the map zoomed and panned to the right area, then you'll use your screen snapshot skills to capture a rectangular image of the area you are looking for.

Keep in mind that not every blog signature would have a map. In some cases, you might want a composite created from your portrait and another photo that typifies your area or specialty. In this case let's look at a composite that might work for somebody like Anna Banana Kruchten .

So you have choices in your own creation. In either case, do you see how the visual aspect of the blog signature makes it more appealing? We enjoy visual presentations. They has more impact.

In both these cases above, I used composite images. In other words, it is not just a single photo but a couple of images overlaid together. Adding shapes, color highlights, and text on top also is additional layers that can add depth to your composite.

That will be the next post in this series, how you can easily create composite images like these. From there we'll move on to the right side content creation which includes text about you and your social site icons.

Are you ready to redo you blog signature? Stay tuned for the next posts!

Link to Part 2 of the Blog Signature Series

Link to Part 3 of the Blog Signature Series

Posted by

Hi there! Thanks for checking out my blog today. I'm a tech guy living in New York City but I love that I can reach so many via means of the web. In my blog posts and tutorial videos, you'll get many new takeaway points that you'll be able to apply. By following my blog (button below), you will be able to see my new posts in your "following" newsfeed. If you enjoyed this post also be sure and click "like". It helps me see that my content is hitting the mark!

My blog home page lists my most recent posts, so if you feel like reading more, that's the place to go next!

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  1. Lynn B. Friedman 11/22/2019 07:52 PM
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Rainmaker
1,368,351
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Excellent post, Craig.  You've given some excellent examples of effective blog signatures.  Thank you!!! 

Nov 22, 2019 03:23 PM #7
Rainmaker
1,368,351
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Congratulations, you're being Featured in the BananaTude Group!

Nov 22, 2019 03:24 PM #8
Rainmaker
2,790,870
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I would say that everyone has one even if it’s not literal. Great post!

Nov 22, 2019 08:16 PM #9
Rainmaker
503,956
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Aloha Craig, I like it. I am going to check out my signature and see if I need to update it.

Nov 23, 2019 01:36 AM #10
Rainmaker
2,688,659
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Glad to see you back here.  I'll have to reread later after I get my pins scheduled.  I'm doing a blog makeover in January and keep making other adjustments along with it.

Nov 23, 2019 05:28 AM #11
Rainmaker
2,485,072
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Consider this comment an electronic "apple" for the teacher.....

Nov 23, 2019 05:40 AM #12
Rainmaker
642,046
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Thanks Craig! We can all use a refresher from time to time. I've bookmarked this so I can come back to it.

Nov 23, 2019 06:56 AM #13
Ambassador
1,904,381
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Okay, I'm going to take some time to really digest this better when I have more coffee and more time. Visually, your signature makeovers do look better. 

Nov 23, 2019 08:04 AM #14
Ambassador
837,177
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Printed this up and will go thru it to get the most out of it. Thanks for taking the time to educate us. 

Nov 23, 2019 08:07 AM #15
Ambassador
4,069,794
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Lots of good information here, Craig. Bookmarked so I can reread and digest a bit more. I'm looking forward to more posts to learn more. I KNOW I can use help with my signature.

Jeff

Nov 24, 2019 07:54 PM #16
Rainmaker
640,369
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Wondeful Post with really good useful information! Bookmarked and waitning for Part 2!!   I do know I need to update my signature 

Thank you 

Nov 24, 2019 11:21 PM #17
Ambassador
3,444,515
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I love, love, love this, Craig and I completely agree with the change drawing one in more. I see that face of Nick's and knowing where he serves...it just makes me want to phone him! 

Great job, Craig! Have I mentioned it's SO good to have you back?!!!

Nov 25, 2019 07:45 AM #18
Rainmaker
2,071,677
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Fort Worth, TX
Selling Homes Changing Lives

Thank you! I will practice to make improvements. This is wonderful! You are greatly appreciated!

Nov 25, 2019 12:36 PM #19
Rainer
483,864
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Kudos. Marketing is all about getting attention, yet, there are many professionals that have a standard signature box that doesn't get any attention from their audience. Great post.

Nov 26, 2019 12:41 AM #20
Rainmaker
2,523,755
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Craig, I look forward to developing my new signature box. Glad to see you back in the Rain!

Nov 27, 2019 06:42 PM #22
Rainmaker
1,992,634
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Craig Daniels - just saw and really want to study mine.  I am bookmarking for later.

Nov 30, 2019 09:39 AM #23
Rainmaker
537,707
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I've never thought of a blog signature!! Thanks for the how-to!  I can see it's important

Nov 30, 2019 01:21 PM #24
Rainmaker
244,985
Bill Carroll
Corcoran Real Estate - Westhampton, NY
IN REAL ESTATE, REPRESENTATION IS EVERYTHING

Craig, this is just too good! Thanks a million.

Dec 04, 2019 05:48 AM #25
Rainmaker
2,127,572
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Wow! Awesome transformation Craig!

I'm barely blogging anymore, but even I may take a stab at updating my signature when I get the chance. I've bookmarked your post. Thank you!

Dec 06, 2019 01:35 PM #26
Ambassador
471,132
Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant

Sharon Tara - thanks! take a peek at part 2 in this series, I think some of the graphic composition ideas you'd like!! :)

Dec 06, 2019 02:10 PM #27
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Craig Daniels

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