Email Marketing: 3 Most Frequently Asked Questions

By
Services for Real Estate Pros with Second Self Virtual Assistance

Email marketing takes time, requires consistency, and must be targeted. Here are answers to the three most frequently asked questions to help you grow your list, write content that converts, and keep you from paying a hefty fine.

 

Can I Grow My Email List Using Automation?

Don’t fall for buying lists. They are often out-of-date and not laser-targeted to people who are actually wanting to hear from you. Growing your list must be done the old fashioned way.

People You’ve Previously Done Business With

Referral Leads

New Contacts

Subscribers

Use automation to get the right message to the right people. Use it to automate your sales funnel, not to build your list. Keep your contact list clean and organized.

 

Do I Have to Write My Own Content?

The short answer is a resounding “YES”. In order to engage your contacts in a meaningful way and to build trust, you need to create targeted content that means something to them.

Drip campaigns are an effective way of automating your email marketing. If you are using a prewritten drip campaign product, go through it and make sure it sounds like your voice. Be careful that your message is going to the right target. This is where grouping your contacts is key.

 

What Email Marketing Laws Do I Need to Be Aware Of?

Every country has its own guidelines for sending commercial emails. Non-compliance can cost you. The Federal Trade Commission can seek civil penalties of up to $16,000 per violation. Know the spam laws.

 

Some of the Guidelines include:

A way for your contacts to unsubscribe to your emails
Immediately unsubscribing a contact upon their request
Including a business address
Emailing people without their permission
Email marketing should be part of every successful marketing plan. Organically grow your list, customize your message, and know the FTC laws.

 

You Might Also Be Interested in:

Email Marketing: A Path to Successful Sales
Important Email Marketing Facts You Need to Know
Email Marketing Works!
3 Email Marketing Trends for 2019

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Rainmaker
1,469,154
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

I have been getting a lot of spam from other agents. I keep hitting 'unsubscribe' but it does get tiring!

Nov 21, 2019 01:41 PM #1
Ambassador
837,177
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Another perfect post. I can't believe the number of agents who hire people to write for them. What kind of a "voice" is that? I want people to know who I am before they decide to work with me. Thanks!

Nov 21, 2019 02:37 PM #2
Ambassador
3,963,488
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Pamela- I have a feeling that there are some agents and other emailing who need to read your post...pronto!

Nov 21, 2019 07:16 PM #3
Rainmaker
1,565,629
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Pamela - Like you, I write for agents who don't have the time (or sometimes, the writing skills) to do it themselves. I agree - make sure the message not only sounds like you but reflects your own philosophy. That's easy for a writer to do if you've become well acquainted with the client.

I also agree that it is best to grow your list gradually. Using a "bait piece" that offers a special report or other information is a good way to invite buyers, sellers, or both to sign up for yor email marketing messages.

Nov 22, 2019 08:53 PM #12
Rainmaker
642,056
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Nice post! We do our best to stay compliant. We don't need issues.

Nov 23, 2019 07:28 AM #13
Rainmaker
457,012
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Interesting post. I don't do much email marketing. I prefer calls, handwritten notes, and face to face!

Nov 23, 2019 01:57 PM #14
Rainmaker
479,011
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thank you Pamela Cendejas for the great post.  I fall in the category of probably seeking a person to write for me as I often times do not have the time to do it effectively.

Nov 24, 2019 12:30 PM #15
Rainmaker
712,499
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I receive a lot of email flyers from other agents. DELETE!

Nov 25, 2019 02:48 PM #16
Rainer
1,175
Joyce Baggett
One-Up Realtors - Coffee City, TX

I respectfully have a different opinion.  The key is to talk for both parties to take the time to talk to each other ahead of time. The copywriter will research and study you. 

 

I respect the agent who doesn't have the time to do their own blog posts, social media, digital marketing, etc. yet knows that it needs to be done and delegates it to someone who can get it done.

Nov 28, 2019 09:12 PM #17
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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