YouTube Thursdays - Live or Pre-recorded Videos?

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays - Instagram and Facebook Live Videos vs Pre-Recorded Videos

 

 

Last week, we shared ideas for a video marketing campaign to showcase the holiday events happening in your community via Social Media. Ideally, these videos will be well under 60 seconds, and you’ll need to decide between live or recorded videos. 

 

Pros of Live Video Streaming 

 

If you’re interested in building interaction with your social media followers, it makes sense to explore live videos for Instagram and Facebook. Here’s a link to better explain this option. 

 

Instagram and Facebook live streaming works with Stories, therefore they are displayed at the top of the feed. That alone increases the likelihood of getting users attention. And when you are live, you get bumped to the head of the line.

 

In our opinion, live streaming is best left for those who are personable, confident, and comfortable on camera, and have the ability to think quickly on their feet - without needing a script. Plus, it needs to be done on a regular basis if you want to build credibility and relationships. 

 

Pros of Pre-recorded Videos 

 

We like the idea of pre-recording our videos, with the ability to edit, if necessary. You can also add captions, location, tags, and an eye-catching thumbnail. Remember, you need to engage viewers quickly. 

 

Edit Options: Just knowing you can edit out mishaps is a big confidence builder. It takes any public speaking fear down a notch or two. Plus, unexpected surprises can be deleted. 

 

Captions: Many people are viewing Instagram and Facebook Stories in public settings - with the sound off. It’s important that your videos use captions to ensure the story is being told. It’s easier to do this in an editing app. 

 

The Best of Both Worlds?


There are also products out there that mimic live streaming from pre-recorded videos. Here's one we found for Instagram , and one for Facebook.  We've yet to try these and can't share any helpful tips or observations - yet. 

 

YouTuber of the Week 

 

This week, we invite you to subscribe to Mimi Foster 's YouTube Channel. Due to health reasons, Mimi hasn't been producing many new videos, but she's hoping to jump back into it next year. Speaking of jumping, here's one of her videos featuring Parachuting at the Air Force Academy in Colorado Springs, Colorado - "Hallelujah, It's Raining Men." 

 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo

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ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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YouTube Thursdays
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Show All Comments
Rainmaker
643,253
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Deb and Bernie, I love this post! I'll bookmark it to come back to. I'm getting my feet wet with videos. I know live videos can get more SEO but, I need to feel more comfortable in front of the camera. 2020 will be my year for videos! Happy Thanksgiving!

Nov 22, 2019 05:31 AM #16
Rainmaker
2,652,733
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

You make such a great point with keeping videos around 60 seconds or less, I often will not watch long videos, but will always make time for ones that are under a minute.  I would think that doing a pre-recorded video about an event, then a live video while at the actual event would be a great thing to do.

Nov 22, 2019 07:18 AM #17
Rainmaker
5,511,091
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Friday morning. Thanks for your comments on my post this morning.

Have a very special weekend.

Nov 22, 2019 08:03 AM #18
Rainmaker
1,471,226
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

I was wondering whether the "live" options were a good option. Thanks for your insight!

Nov 22, 2019 09:26 AM #19
Rainmaker
1,996,706
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Debb Janes EcoBroker and Bernie Stea JD - I know that some people are doing well with live videos.  You are right, you need to think on your feet. 

Nov 22, 2019 10:27 AM #20
Rainmaker
169,629
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Practice makes perfect, still in the practising stage. Very informative post, something to keep in mind for future reference Debb Janes EcoBroker and Bernie Stea JD .

Nov 22, 2019 11:42 AM #21
Rainmaker
1,338,967
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

I'm entirely too intimidated by the camera to do "live" videos!

Nov 22, 2019 04:04 PM #22
Ambassador
3,967,773
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Debb and Bernie- I do love what you said about using captions. Many times I'm not where I can play my device out loud nor do I have my earphones handy so captions make it easier to view. 

Nov 22, 2019 06:21 PM #23
Ambassador
4,073,703
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Debb and Bernie:

Thanks for the education (and the link on Instagram live). I have done a couple Facebook live videos but that's about it. I really have done little editing with my videos so what you see is what you get...not always a good thing. I need to get back in the habit of doing videos.

Jeff

Nov 23, 2019 12:03 PM #24
Ambassador
3,967,773
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                                

                                Thank you, Debb and Bernie.

Nov 23, 2019 06:47 PM #25
Rainmaker
2,524,543
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I haven't done a video in a while... need to get back in the saddle. Happy Thanksgiving!

Nov 23, 2019 07:14 PM #26
Rainmaker
1,958,570
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Congratulations on the feature Debb Janes EcoBroker and Bernie Stea JD and Happy Thanksgiving! The fear of video, the pre-recorded kind. Or the "We interrupt the broadcast for a late breaking story. For this eye witness live footage, for the breaking news story up in the canyon, we take you right now to live and in full color Suzie Shure microphone with the Circle 7 cube showing loud and proud in the stick she's holding... She's at the scene and ready freddy ...Suzi... (technical difficulties, please stand by) Ah Suzi... are you there Suzi and what can you tell the at home audience.. what's happening Suzi... (Circle 7 split screen graphic with anchor... held forever) ...Suzi ?" There are out of your control variables with live broadcast transmissions. Play it safe with pre-recorded until you get your video sea legs. And instead of talking head, thrown together videos ... turn the camera around and make the property, the area events, something lifestyle other than you for the subject matter. Those have value the audience can benefit from as you crank out videos IMHO. 

Nov 24, 2019 03:21 AM #27
Ambassador
1,907,764
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thank you Kathy Streib - greatly appreciate the honor. 

Nov 24, 2019 07:33 AM #28
Ambassador
1,907,764
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Rebecca Gaujot, Realtor® - thank you so much. 

 

Andrew Mooers | 207.532.6573 - you and I are lucky to share the broadcasting background. Makes this all easier for us. And I concur with all of your statements. If I had a nickel for all the talking head videos I've seen lately on Social Media. Argh! Who cares? 

Nov 24, 2019 07:34 AM #29
Rainmaker
480,328
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I am not sure about the live or pre-recorded ... I'm great speaking to a group or one-on-one ... put a camera in my face?  It's over!  My brain goes blank.

Nov 24, 2019 03:00 PM #30
Ambassador
2,108,363
Michelle Cherie CarrCrowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thank you for the encouragement to post live and recorded videos on YouTube.

Nov 24, 2019 06:19 PM #31
Rainmaker
816,365
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

We were talking about Facebook live and the need for consistency for it to be useful this week. I need to get back to making more videos.

Nov 24, 2019 06:50 PM #32
Rainmaker
2,827,766
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

As I am now witnessing in my business videos are very powerful. I've learned and continue to learn so much from you.  Thank you! 

Nov 24, 2019 06:54 PM #33
Rainmaker
4,162,521
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, I tend not to do videos in the cold wintery months, but can see I should change my thoughts, and do some to show this season also.

Nov 25, 2019 07:47 AM #34
Ambassador
3,448,710
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I have several friends who use FB live for their businesses (and some for personal - children & grandchildren videos) and I always click on them. They just make me smile and I'm sure I'm not the only one who feels this way, Debb!

Great advice here too! I need to get a move-on with my videos, for sure!

Nov 25, 2019 08:07 AM #35
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