YouTube Thursdays - Instagram and Facebook Live Videos vs Pre-Recorded Videos
Last week, we shared ideas for a video marketing campaign to showcase the holiday events happening in your community via Social Media. Ideally, these videos will be well under 60 seconds, and you’ll need to decide between live or recorded videos.
Pros of Live Video Streaming
If you’re interested in building interaction with your social media followers, it makes sense to explore live videos for Instagram and Facebook. Here’s a link to better explain this option.
Instagram and Facebook live streaming works with Stories, therefore they are displayed at the top of the feed. That alone increases the likelihood of getting users attention. And when you are live, you get bumped to the head of the line.
In our opinion, live streaming is best left for those who are personable, confident, and comfortable on camera, and have the ability to think quickly on their feet - without needing a script. Plus, it needs to be done on a regular basis if you want to build credibility and relationships.
Pros of Pre-recorded Videos
We like the idea of pre-recording our videos, with the ability to edit, if necessary. You can also add captions, location, tags, and an eye-catching thumbnail. Remember, you need to engage viewers quickly.
Edit Options: Just knowing you can edit out mishaps is a big confidence builder. It takes any public speaking fear down a notch or two. Plus, unexpected surprises can be deleted.
Captions: Many people are viewing Instagram and Facebook Stories in public settings - with the sound off. It’s important that your videos use captions to ensure the story is being told. It’s easier to do this in an editing app.
The Best of Both Worlds?
There are also products out there that mimic live streaming from pre-recorded videos. Here's one we found for Instagram , and one for Facebook. We've yet to try these and can't share any helpful tips or observations - yet.
YouTuber of the Week
This week, we invite you to subscribe to Mimi Foster 's YouTube Channel. Due to health reasons, Mimi hasn't been producing many new videos, but she's hoping to jump back into it next year. Speaking of jumping, here's one of her videos featuring Parachuting at the Air Force Academy in Colorado Springs, Colorado - "Hallelujah, It's Raining Men."
Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo