Just in case you were not aware, real estate agents are “control freaks” regardless of where they might be. They’re always center-stage.
We’re marketing consistently, no matter what task we might be doing. If there is another person involved in that particular task, you’re marketing. Every conversation is a reflection of your thoughts. That’s marketing. Every action taken is a form of marketing.
We market “ourselves” all-day-long. It’s important for real estate agents to realize that no matter where they are, someone is watching. Someone is paying attention, watching and listening to the performance. That’s how we become “branded." It’s like a “branding iron” that leaves a “permanent message.” When one is in sales, it’s show-time “all the time.”
There are no breaks unless you’re in the confines of your own home. Be mindful of that when you’re at your local “watering hole.” It’s fine to play “loosey-goosey” but if you’re the featured act, be ready to deal with it in the future.
This happens easily when one mixes business with pleasure, and they feel they’re in a safe place! There are no safe places beyond your own roof.
People talk. I was told by a local attorney that when attorneys get together they always drop names and tell stories about local agents. He shared that no one has ever mentioned anything questionable about me. I’ve never forgotten that, and I put great effort into keeping that status.
It resulted in land referrals from attorneys, and one was an attorney who asked for a name from a group of attorneys at the County Registry of Deeds. My name came up as the agent to call with land. I had the builders.
Don’t get me wrong. I was no angel, but I knew my “public limit” and kept the out of control “me” to private venues. I worked it well; survived it all; and now, at 73, I’m a healthy semi-retired real estate agent.
Just a thought from the past, and a remembrance of witnessing the demise of many real estate agents who could have soared with the eagles had they made better choices!