Think Before You Act | Your Actions Can Leave A Permanent Branding

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5lsL

Just in case you were not aware, real estate agents are “control freaks” regardless of where they might be. They’re always center-stage.

 

We’re marketing consistently, no matter what task we might be doing. If there is another person involved in that particular task, you’re marketing. Every conversation is a reflection of your thoughts. That’s marketing. Every action taken is a form of marketing.  

 

We market “ourselves” all-day-long. It’s important for real estate agents to realize that no matter where they are, someone is watching. Someone is paying attention, watching and listening to the performance. That’s how we become “branded." It’s like a “branding iron” that leaves a “permanent message.” When one is in sales, it’s show-time “all the time.”

 

There are no breaks unless you’re in the confines of your own home. Be mindful of that when you’re at your local “watering hole.” It’s fine to play “loosey-goosey” but if you’re the featured act, be ready to deal with it in the future.

 

 

This happens easily when one mixes business with pleasure, and they feel they’re in a safe place!  There are no safe places beyond your own roof.

 

 

People talk. I was told by a local attorney that when attorneys get together they always drop names and tell stories about local agents. He shared that no one has ever mentioned anything questionable about me. I’ve never forgotten that, and I put great effort into keeping that status. 

 

 

It resulted in land referrals from attorneys, and one was an attorney who asked for a name from a group of attorneys at the County Registry of Deeds. My name came up as the agent to call with land. I had the builders.

 

Don’t get me wrong. I was no angel, but I knew my “public limit” and kept the out of control “me” to private venues. I worked it well; survived it all; and now, at 73, I’m a healthy semi-retired real estate agent.

 

 

Just a thought from the past, and a remembrance of witnessing the demise of many real estate agents who could have soared with the eagles had they made better choices!

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2020 Barbara Todaro

                               All Rights Reserved



 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 11/27/2019 01:00 AM
Topic:
Real Estate Sales and Marketing
Groups:
The Art Of Marketing You
Old Farts Club

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Ambassador
2,131,044
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

This is excellent advice Barbara. No need for the wrong kind of attention.

Nov 24, 2019 06:06 PM #60
Rainmaker
214,662
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Absolutely true...and this continues on to the next generation when you live in the same area for generations. I reaped the benefits of my father's strong ethical business reputation and that continues on to my son who is now in business in town as well. The family name matters!

Nov 25, 2019 05:12 AM #61
Rainmaker
5,174,139
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Michelle Cherie CarrCrowe Just Call...408-252-8900 no one in business can afford that...

Foster Smith Summerville my family members ALL know and understand that concept of "family name matters"..... once it's marred, it's a permanent mark that no one forgets.... even if much time passes, it's a memory forever!!! how sad is that!

Nov 25, 2019 05:17 AM #62
Rainer
545,274
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for the share! We market “ourselves” all-day-long. It’s important for real estate agents to realize that no matter where they are, someone is watching. Someone is paying attention, watching and listening to the performance. That’s how we become branded. It’s like a “branding iron” that leaves a “permanent message.” When one is in sales, it’s show-time “all the time.”

Nov 25, 2019 06:54 AM #63
Rainmaker
823,673
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

What great advice for any agent, but especially those who are just starting out on the real estate road.

Nov 25, 2019 08:32 AM #64
Rainmaker
5,174,139
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Sham Reddy CRS every agents wants to maintain the right presence...

Nick Vandekar, 610-203-4543 I hate to say this, but there are seasoned agents who should be reading and following this advice....

Nov 25, 2019 12:01 PM #65
Rainmaker
1,572,443
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Your post made me think of an attorney and an agent who used to be in our small town. The attorney was what I thought of as "An overage frat boy." Sometimes he told me jokes that made me say "David, go to your room."

The agent was simply a slimy crook. The attorney, when referring to that agent, often called him "John Use-em-all."

Neither man was a credit to his profession.

Nov 26, 2019 12:08 AM #66
Rainmaker
571,906
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Good Morning Barbara,

The only function I attended with fellow professionals in the industry was Active Rain. Thank goodness. I missed those meetups. George Souto , perhaps you and Dagny Eason should get it going again.

Nov 26, 2019 01:59 AM #67
Rainmaker
571,906
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Barbara Todaro .... ain't that right? We have to be mindful of our actions as we are like celebrities. .  I was about to edit first comment but saw you liked it already.. So posting a new one.. Happy Thanksgiving!

Nov 26, 2019 02:04 AM #68
Rainmaker
5,174,139
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Maria Gilda Racelis  I havent seen Dagny Eason on AR in a very long time...

and you're right about being like celebrities....some are "bad boys & girls" and that works for true celebrities....not in our business.... we're not as celebrated as most think they are....

I hope all is well with you Marie.... and I'm happy to see your smiling face here again....

Nov 26, 2019 02:50 AM #69
Rainmaker
1,807,942
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Barbara Todaro the THINGS one learns in social events on other agents is filed away in the strategic negotiation folder for future use...revelations abound, my friend!

Nov 26, 2019 03:51 AM #70
Rainer
315,557
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

Great post, thank you for sharing. Sometimes the feeling of living in a glass society, where everyone sees everything is a bit of inconvenience but there is no way back. Improving and keep up with vigilance and discwill be always the best way. Thank you 

Nov 26, 2019 04:12 AM #71
Rainmaker
1,737,866
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Congratulations on a well deserved feature - there are so many ways to look bad in public - it makes my head spin sometimes when I see someone behaving badly or talking out of turn - and thinking it doesn't matter - ugh! 

Nov 26, 2019 04:54 AM #72
Rainmaker
5,174,139
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

and THINGS they are Ginny Gorman 

AndreaBFerreira CRS - SRS - CLHMS great analogy....living in a glass jar....

Lise Howe they are NOT thinking..... no common sense, and some are very bright but without common sense.

Nov 26, 2019 05:03 AM #73
Ambassador
768,033
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

In our business reputation is EVERYTHING.  It's worth making every effort to protect.

Nov 26, 2019 08:00 AM #74
Rainmaker
1,217,224
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire

Barbara

Even though I try to be very conscious of this, especially listening, I find myself occasionally going overboard. There truly is no shortage of Jack Ass branding irons out there in this business. Hope these folks read this great post, cheers cvc

Nov 26, 2019 09:40 AM #75
Rainmaker
1,217,224
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire

Debe

I agree, way too often it is lost in space somewhere, cheers and thanks for your reply to my comment, cheers cvc

Nov 26, 2019 09:56 AM #76
Rainmaker
506,223
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Barbara, funny thing people are always judging. How we look, dress, what kind of car you drive, how we treat people, and what comes out of our mouth. Our actions on-line and in the public are a reflection of who we are.  It's like shooting your self in the foot, start ranting in public people will take notice.

Nov 26, 2019 11:16 AM #77
Rainmaker
65,933
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Great post Barbara!

Dec 01, 2019 12:22 PM #78
Rainmaker
5,174,139
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thanks, Ricardo....

Dec 01, 2019 12:41 PM #79
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