Our last post about calendars was quite a hit, but some folks expressed concern that younger folks don’t use paper or wall calendars anymore. How can you reach out to folks whose existence is primarily digital?
By including digital images in your marketing mix!
At PrinterBees we always promote using a marketing mix that includes a variety of approaches, from postcards to calendars to popbys to online outreach.
One of the easiest ways to engage online is using images. And we’re offering you a FREE digital image through Wednesday of this week!!!
Here are ideas on how to use it.
Engage on Social Media
Did you know… that 80% of companies use visual images in social media marketing? The reason why is simple – images get more comments, likes, and shares than other types of posts. In a nutshell, images get a lot of attention!
Using digital images – like the free one we’re offering this week – allows you to engage your audience with timely, relevant information. The free image is a recipe for Pumpkin Pie. There’s almost no way to be more relevant on Thanksgiving week!
Social media is a perfect place to share an image.
Share the Image in Your Email Marketing
Do you send regular – or even seasonal – emails to your marketing list? I hope you do! Emails are an inexpensive way to share helpful information, engaging stories, and of course new listings and encouragement for prospects to reach out for a presentation.
The image can be a freebie that shows your gratitude for folks who have been on your list this past year. Or, you can create an image like an infographic that shares information in an easy-to-digest visual.
Including images in your email marketing makes it more engaging and eye-catching, and helps people read more of your message than they might have otherwise.
Put Digital Images on Your Website
If you use your online and postcard marketing to drive traffic to your website, then digital images can be a great way to increase the time spent on your site. The more you can engage your visitors, the higher you can rank on search results, which helps bring in new leads.
Whether it’s a recipe like we’re providing, stunning images of your latest listing, or behind-the-scenes pictures of you on the job, having digital images can help bring people to your website and keep them there longer.
Use Your FREE Digital Image Everywhere!
The best thing about digital images is that you can use the same one in multiple places, throughout your marketing outreach!
So, get ready to use this timely free image anywhere and everywhere – on social media, email, your website, and anyplace else you can think of.
While we’re talking about it, what’s your favorite type of digital outreach? Share in the comments!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.