How To Generate Real Estate Leads for New and Veteran Agents

Reblogger Roy Kelley
Real Estate Agent with Realty Group Referrals 16766

Our goal should be to generate leads which happens by creating relationships first, follow up, then close.

 

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Original content by Beth Atalay

How To Generate Real Estate Leads for New and Veteran Agents

If you are in the real estate industry, chances are, you’re in it to make money, if not, I’m happy you chose this profession as a hobby as you won’t have a single day without an event that makes you laugh or cry..think, scream, dance..

At the same token, if your only reason for getting into this profession is to make money and you don’t really like working with people, chances are, you will be out of real estate as fast as you jumped in.

Our goal should be to generate leads which happens by creating relationships first, follow up, then close. Sounds simple? Well, it does sound simple but it’s not. See, if you’ve been in the business for some time, you probably have a large database and your business comes from referrals. This is our dream position!

 

What if you’re a brand new agent without that ever lead generating database or don’t know anyone. What do you do? There’s more than one way to generate business but you have to feel comfortable with that method, learn it and execute. No matter what you do, you’re not going to get ten listings within a month. It’s work!
It may be months before you get your first buyer and/or seller or a week. This depends on how hard you're willing to work. Be sure to know your marketplace really well, know what is selling, average marketing time, price range, new construction. Remember, you are the expert.




I caution you not to pay attention to those who would tell you certain activities are useless and they don’t generate any business. Here are some examples what “some” say don’t work;

 

-You’re wasting your money and time on ActiveRain- Really? When someone tells you this, ask to see their blog posts, their interaction with other members, whether they’ve been consistent or not. I guarantee, they haven’t been active, they haven’t blogged, didn’t comment, didn’t interact with others. Becoming an ActiveRain member was one of the best decisions I’ve ever made, I wish I had done it sooner.

 

-Facebook is preventing me from working. That’s not Facebook’s fault, is it? Limit the time you spend on FB and be strategic on how you spend the time you allocate to Facebook. I am active on every single Neighborhood Facebook group for my area. I am also a member of Facebook groups that have anything to do with “moving to Florida”. I am talking to others who live right here in my community, I develop a relationship FIRST, the business will come. I started posting Florida related posts on my business page and started getting calls. These are just some examples, there’s a lot more.

 

-Calling Expireds- Can you see me cringe?? This is not on top of my faves at all. If there are 5 Expireds in my local market, they’re probably receiving calls from 50 Realtors..yikes!! Do I call Expireds? I do not and that’s my choice. I know many agents who generate a fair amount of business just from calling the expired listings. 



-Door knocking- Ask me to eat cardboard or do 200 crunches..better yet, I will fast for a week. Who likes knocking on doors of people they don’t even know? I have some ideas but this is about real estate. I do pop bys in my farm area and knock on FSBO doors to give them a packet full of information they could use. Again, come from a place of contribution rather than be a pest.

 

-Direct Mail- I heard many say this is old school and doesn’t work. It depends on what you mail and what the content is. Do it every three weeks for a year, then tell me it doesn’t work. It won’t work if you do it once or twice before you give up.

 

-Open Houses- This may be local and also depends on the quality of your Open Houses and marketing efforts. When done right, they work. This is your chance to announce to the neighborhood you just listed a house. Why would you give that up?

 

-Circle Prospecting- Here we go again, talking about getting on the phone. Call around your just listed or just solds letting neighbors know and follow with a handwritten card thanking them for talking to you.

 

-SOI- I’m guilty of this. If I don’t put it on my schedule, months will go by before I contact my past clients. Like many of you, I have them in a category A/B/C/D based on how many referrals I received from them.

 

There are many methods of generating leads from your website to landing pages, phones, newspaper ads, blogging, Facebook, Instagram, Pinterest, Twitter, Direct Mail....the key is in the follow-up. “Out of sight, out of mind”. Stay in front of potential buyers and sellers or nothing would work.
If you are a brand new agent with no listings to promote, start with sharing your favorite places to visit in the area you work in. Great parks to visit, my favorite restaurant, favorite bakery, a dog park, beaches, the list is endless. 

 

Pick one or two lead generating activities and do them well and do not pay attention to those who say it won’t work. I was told by a Realtor from another state just last week that ActiveRain doesn’t work but he never even tried. I was told by another ActiveRain member that landing pages were just a gimmick and not to waste my money.

 

Being a REALTOR® is not easy, if you're committed to making it work, then, you have to work for it. Don't overextend yourself, be sure to take care of YOU along the way.

This is your year to overcome obstacles but you must first make a decision to reach your goals. Once you have the right mindset, the rest will come with hard work!

 

How To Generate Real Estate Leads for New and Veteran Agents

 

 

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Beth Atalay, Broker/Owner

Cam Realty and Property Management

407-929-1852
Wheretoliveinorlando.com BethAtalay@Gmail.com
Your Orlando Agent - Where to Live in Orlando

 

CAM Realty

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Rainmaker
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Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Such a great list. It isn't easy but it is simple. Thanks for the repoat

Dec 04, 2019 02:47 AM #3
Rainmaker
5,499,825
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Please be sure to leave comments at the original blog by Beth Atalay

Dec 04, 2019 04:51 AM #4
Rainmaker
5,499,825
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

UVA Football

Dec 04, 2019 10:35 AM #5
Rainmaker
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Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Everyone has to do lead generation with methods in which they are most comfortable...we do not door knock, work expireds or spend hours on the phone either.

Dec 05, 2019 09:40 PM #6
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Rainmaker
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