One of the fastest ways to get more followers is to buy them. This strategy is often met with skepticism and naysayers, but it does work to book your following, and it can lead to lasting growth if you do it the right way, even in an industry as obscure as the heating industry, as Mersey has been proving for a few years now.
When buying Instagram followers, look for a high-quality brand with good reviews (like ViralRace for example). You don’t want to purchase them from a company that has delivered poor results in the past. The company you purchase from should have a rating above 4.5 stars, and you should be able to read reviews to make sure it’s what you’re looking for.
After you buy the followers, your work isn’t over. This is just a way to boost your following. To maintain engagement and attract organic followers, the rest of the items on this list will be very helpful for you.
Work on Your Content
This generic advice is actually the best on this list. Your content has the potential to attract and maintain thousands of followers or to deter them. A strong Instagram account has a healthy balance of high-quality posts and frequently posted content.
Creativity and originality reign on Instagram, but you can get a lot of good ideas from popular Instagram accounts in your niche. Check out trending posts and topics, then look for ways to put a creative spin on the content. It’s already trending, so you have the audience—if you want the engagement, make it something truly captivating to get the follows. A trending post will boost your follower count in a matter of hours.
You’ll also want to develop a more consistent posting schedule that involves posting every day or at least several times per week. The best way to achieve this without missing a day is to create tons of content before you start posting. After you’ve built up this starter kit of content, keep creating. That way, you have something to post every day, even if you have a conflict that prevents you from creating or a bad creativity day.
Improve Your Hashtags
Take advantage of trending topics and the thousands of followers that come with it by boosting your hashtag use. Search for trending hashtags in your industry using Instagram Insights, Google Analytics, or another third-party app. Then, post content throughout the day using the tags you find.
These hashtags bring with them a large audience of potential followers. They’re already searching Instagram for posts related to this topic, and if you can put a creative spin on the popular content already searching the web, you’ll land thousands more followers in a single day.
Solicit User-Generated Content
Along with using trending hashtags and writing better Instagram captions to improve your follower count, you can create your own branded hashtag and then use it to get user-generated content (UGC). Ask followers to post a photo or Story using your branded hashtag. The photo might feature the consumer using your product or doing something else relevant to your topic.
When an Instagram user uses your branded hashtag, not only does it connect the dots for consumers and create better brand permanence, but it also offers greater exposure to your brand. Your followers’ followers will see the content they’re posting with your hashtag and/or Instagram handle. If they like what they see, they’ll seek you out and make the decision to follow you or not.
This is such a simple strategy, but it can generate massive exposure in a very short time period.
Run a 24-Hour Contest
Contests already offer amazing returns for your investment as they can generate massive excitement around your products, services, or brand. But they also work to increase your follower count.
The typical contest usually involves four things:
1. A fantastic prize that’s worth your audience’s time. It doesn’t have to be expensive, but it should be worthwhile.
2. Participants can enter to win by liking the original contest post. Liking re-grammed photos does not count.
3. Participants must comment and tag at least one friend to qualify.
4. And here’s the clincher: Participants must follow your account.
Using these four elements will increase your exposure massively, and it will introduce your account to more engaged followers.
Add another element by creating a sense of urgency. Most Instagram users get on at least once per day. Don’t let them mull over your contest—tell them that it lasts for just 24-hours, and if they snooze, they lose.
The first time you run this contest, it might be somewhat slow. Your audience may not be familiar with a 24-hour contest, and may not have seen it in their newsfeeds. But the more you talk about it afterwards and advertise leading up to the next one, the more successful your next contest will be. Within 24 hours, you could have thousands more followers!
Buy a 24-Hour Influencer Endorsement
Here’s another effective use of the one-day marketing strategy. According to YoViral, influencers can offer remarkable exposure for your brand, especially if you’re savvy with the relationship and choose a non-competing brand that shares an audience with you.
Hire an influencer to do a 24-hour campaign endorsing your products. This will be more affordable than a typical campaign that lasts for several days, but it can still be highly effective. Many influencers offer a “shout-out” campaign in which you pay for their advertisement by the hour. It can reach a huge audience at an affordable rate.
Cross-Promote Your Content
Don’t forget about the vast world of social media users who aren’t on Instagram 24/7. Their preferred network of choice may be Facebook or YouTube, but you can always convince them to head over to your profile on Instagram with a compelling cross-promotion campaign.
The effects can be extremely powerful. According to a Buzzsumo study, imagers posted to Facebook through an Instagram account had 23 percent more engagement than natively published images. That engagement can also mean a 23 percent increase in followers if you play your cards right!