Buyer confidence

By
Real Estate Agent with Lloyd & Day Real Estate

How can we overcome the bad press that the real estate market is receiving from the media?  For example, our office received an offer from another agency on a house that has been on the market for quite a long time.  The offer was from a buyer from England.  After some discussion that offer was accepted verbally with paper work to follow.  The buyer subscribes to a Boston newspaper on line and read over the weekend how depressed the real estate market is and that it had not yet reached bottom.  So, he proceeded to withdraw his offer.  (He was really getting a good buy.) 

As we all know, the real estate market is all about LOCATION.  The market can be distressed in one area and a few miles away be HOT.  Buyers read about the depressed areas and never hear about the better sales areas because the media only talk about the bad news.  How can we get the word out there to buyers that there are some GOOD BUYS available?

Comments (3)

Amie Varney
Prudential Verani Realty - Epping, NH

Just today in our sales meeting we talked about the fact that NAR said that April sales were at a high.  Check out the stats and send them on to your buyer from England.  As with everything, the media only focuses on the bad news!

Jun 10, 2008 05:42 AM
Monika McGillicuddy
Berkshire Hathaway HomeServices Verani Realty - Hampstead, NH
Southern NH & the Seacoast Area

Keep on blogging the good news, that your area is doing good, spread the word!

The more we talk about it the faster it will spread.

 

Jun 11, 2008 07:22 AM
Judy Tuscano
Prudential Verani Realty - Nottingham, NH
NH Real Estate Professional

As long as we continue to see and write about the positive aspects of this market then eventually the negative talk will fade into the distance.

Jun 11, 2008 02:15 PM