Serious Google tips, plus anyone ready to compete with Trulia or Redfin?

By
Real Estate Agent with Dream Realty

Hi -

Here is a great way to see how Google sees your site and what keywords Google has in bold.  Go to www.yooter.com/cache.php . Enter your www in the search box.  Make sure that the radio button "Text Cache" is selected.  I don't want to pick on anyone's site, so just enter your own and see what your site looks like to Google.

For an example, check our site, www.DreamRealty.com.  You will see that we are currently optimized for Tampa Real Estate.  We just started to focus on that area about 1 month ago.  We are currently up to #9 or #10 on Google.  We are higher for Real Estate Tampa and Tampa Realtor.

If you look at our homepage and then look at the Google cache, you will see a stark difference.  This is mainly accomplished through the use of what is know as cascading style sheets (if you are not familiar with css - your webmaster will be).

Another important item for Google to start loving you is to have lots and lots of pages read into their search engine.  You check your site by going to Google and entering site:www.yoursite.com.

The more pages you have, the more keywords you can optimize for.  It is not good to optimize for more than 3 keyword phrases per page. 

If you enter site:www.DreamRealty.com you should see around 13,700 pages!  If you had checked it in March, the count would have only been around 1000.  We started optimizing for pages about 1.5 months ago.

Now here comes the exciting part:

The latest version of Dream Realty is setup like a Redfin type brokerage.  Refin is not coming to Florida anytime soon.

Dream Realty

 

So where do you come in? 

We are looking for brokers to partner with.  We excel at web technology.  We are not married to the Redfin thing:  We are actually more interested in competing with Trulia.  I think Dream Realty is a much better name than Trulia - and our technology is not very far behind theirs. 

We could actually have a site with about all of Trulia's features in a couple of months.

It is amazing to me that both Trulia and Refin raised about 20 million for their ventures.

Bottom line - if any brokers/agents are interested in talking, email me or call me - 727-512-6030.

If you want to pay for some serious Google optimization, we could be open to that, but preferably - we can work together and really own the internet.  It is for sure within your grasp.

Best wishes, Shel

 

 

 

Comments (18)

Gary Butki
Charles Rutenberg - Clearwater, FL

That is a pretty good tip. 

Your site looks like you put a ton of work into it.

Do you have a website company that you recommend?

Jun 10, 2008 03:22 AM
Sheldon Goldberg
Dream Realty - Clearwater, FL

Thanks!

We do all of the work ourselves.  We do custom work for others.  Feel free to contact me.

Shel

Jun 10, 2008 05:43 AM
Cyndee Haydon
Charles Rutenberg Realty - Clearwater, FL
727-710-8035 Clearwater, Beach Short Sales Luxury Condos &Homes

Sheldon - Just popped in to say "Congrats" on your progress - you've been busy and looks like it's paying off for you! Wishing you the best! - Cyndee 

Jun 10, 2008 05:49 AM
Lesley Lambert
Park Square Realty serving Western MA - Westfield, MA
Real Estate Agent - Realtor - Westfield, MA - 413-

Well, that went all over my head, but congratulations on all of your success!

 

Jun 10, 2008 05:57 AM
Anonymous
Mike Wallace

If you are ever looking to for pinpoint accuracy with your maps for each property listing we can help you with parcel level geography and integrate it with tax maps and title transfer information as well as your local MLS information.  This will give you a 100% accuracy per parcel.  The benefit is users will spend more time on your site conducting their own comparative market analysis.  If you want to check out parcel level geography we are beta testing in boston on MapRealty.com. 

Jun 10, 2008 06:04 AM
#5
Anonymous
Sheldon Goldberg

Thanks for good words.  Cyndee, I see you've been making some nice progress on Google and Trulia.

I apologize to the person whose head I went over.  Not sure where to start on that.

Primarily, I'd love to see somebody step up to the plate to help me take over the world :-)

Best, Shel

 

Jun 10, 2008 06:42 AM
#6
Anonymous
Sheldon Goldberg

Thanks for good words.  Cyndee, I see you've been making some nice progress on Google and Trulia.

I apologize to the person whose head I went over.  Not sure where to start on that.

Primarily, I'd love to see somebody step up to the plate to help me take over the world :-)

Best, Shel

 

Jun 10, 2008 06:43 AM
#7
Cyndee Haydon
Charles Rutenberg Realty - Clearwater, FL
727-710-8035 Clearwater, Beach Short Sales Luxury Condos &Homes

Sheldon - Thanks for noticing - not bad, huh!.

So my real question is are you buying the drinks when you're rich and famous! Remember us little people still happily selling real estate :)

Jun 10, 2008 06:53 AM
Sheldon Goldberg
Dream Realty - Clearwater, FL

For sure - buying drinks for anybody that supported my rise from poor and infamous to rich and infamous.   You included.   Thanks!  Shel

Jun 10, 2008 07:38 AM
Sheldon Goldberg
Dream Realty - Clearwater, FL

Actually creating a site like this is not as brutal as it looks.   I have people that help me from Nepal, Philippines and Argentina.

Amazing what you can get done compared to the "old days."

 

Jun 10, 2008 10:17 AM
Sheldon Goldberg
Dream Realty - Clearwater, FL

So - do we have no brave souls interested in competing with Redfin or Trulia?

Am I nuts and just don't realize it?

Jun 11, 2008 05:08 AM
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Spokane Washington Real Estate Expert Can't say I'm a fan of business models like this, they clog up the MLS with what are many times FSBO's unrepresented. Plus they train the public wrongly to think that paying less is a good idea in real estate. You don't go into a doctor because he's running a coupon and professionals don't offer discounts often.

Jun 11, 2008 05:28 AM
Sheldon Goldberg
Dream Realty - Clearwater, FL

I can definitely understand the feeling about Redfin.   What about Trulia?  We could have our own Trulia.  One for buyer's agents.  Just need a broker feed from each MLS.

Jun 11, 2008 06:37 AM
Anonymous
Kay Baker Wilmington NC Real Estate cbbaker.com

You have a great website! It is really an ongoing process. I have hired Compass Internet Systems for SEO. Are you familiar with them?

Jun 19, 2008 12:00 PM
#14
Sheldon Goldberg
Dream Realty - Clearwater, FL

Thank you so much!!!  Actually I have never heard of them.  I am curious - how did you find them and what caused you to pick them?  I am very interested in your answer to those questions.

You know, we actually make custom websites for realtors that employ very serious SEO.

I made this post that you are reading on June 10th.  At the time, we had 13700 pages indexed in Google for www.DreamRealty.com.  Now, 9 days later, we have 16800 pages!   Google added 3000 more pages from our website in 1 week.  Pretty cool.  Not many SEOs know how to do that.

Thanks again for the kind words.

Shel

 

Jun 19, 2008 01:10 PM
Mindy & Jay Robbins
Robbins Real Estate - Dallas, TX
Expect Excellence from Robbins Real Estate

Looks like you have a great site.  I could not get the same result on my site.  Not sure why?

Jun 19, 2008 03:05 PM
Sheldon Goldberg
Dream Realty - Clearwater, FL

Hi Mindy & Jay - Thanks so much.

When you say you could not get the same result, I am assuming you are talking about the number of pages in Google.  You have a nice site that has been around for a while.  You have a great Google pagerank (4).

In order to get a lot more pages, your web company needs to reorganize your property search.  It is an older search that is not optimized for Google.   It is not something I can really explain in this forum.  It is very technical.

Hopefully, that was helpful.

Shel

Jun 20, 2008 01:40 AM
Vanna Siackhasone
Real Estate Brokers of Alaska 907-720-4663 - Anchorage, AK
Anchorage Real Estate 907-720-4663

Your site looks really professional. it took you less than 2 months to get to #9 on a google search?

Jul 16, 2009 09:29 AM