This was a long, long weekend, and I'm very glad that Monday has arrived. Of course, there may still be some absent people. It is, after all "Cyber-Monday." I know it is because so far I've had at least 30 emails reminding me to shop! shop! shop!
At the beginning of last week I had questions for a couple of my copywriting clients, so I emailed them. Did I get replies? No.
I had a question for the vendor installing a new backup generator at my home, so I both called and emailed him. Did I get a reply? No.
It's nearly noon and I still haven't received replies, but I still have hope. Those folks probably have a lot of emails and calls to return after disappearing for a week.
Unfortunately, I think a whole lot of people will be slow to respond from now until probably January 6. The days between December 19 and then will be stressful for anyone who is trying to get things accomplished.
The good news is...
If you're working, you aren't going to have much competition.
Those buyers who decide to email or pick up the phone and talk to an agent after viewing something on line will find YOU - not someone who is absent. You may be the only one willing to show them homes after about the 19th.
Sellers who have decided to interview 3 agents before making a choice may find only one agent willing to speak with them this month.
Yes, if you decide to work you'll be frustrated. It will be more difficult to set showing appointments. You may have a hard time reaching lenders. You may have to reach out to brokers in order to get response from offers you write.
But in the end, you'll be one who has closings in January!
Remember to keep prospecting now...
You may be the only agent encouragining would-be sellers to get on the market during the holidays. If they don't want to show their homes during the holidays, you may be the only one willing to do the prep work in order to have their listings go live on December 26 or January 1.
If you don't know what to say, I address that issue in my "Holiday Listing Letters, Part 2."
Best of all, you may be the only one who has been consistent, so you'll be remembered when they're ready to move forward in January.
December can be a dead time or an opportunity time. It's entirely up to you.
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