Real estate agents depend on personal conversations and local marketing which is why vanity phone numbers are so effective for them. A vanity number incorporates a word or two with numbers, making it easier to recall and it can, therefore, increase call response rates.
If you are in real estate business as a brokerage firm or an estate agent, a vanity number offers a simple, affordable way to make sure your contact information stays uppermost in the minds of your clients and potential clients.
Even if you’re an estate agent working from home, you may find it worth investing in a vanity phone number as you don’t want to ever give out your home phone number. Here are some of the ways a vanity phone number can make a difference.
Free to call
Your clients are able to call your vanity phone number free of charge. Even with the advent of smartphones, this can mean something to home buyers, especially if they have complex queries that can take some time to answer.
Easy to recall
The combination of a familiar three-digit code, like 800, with a word corresponding to numbers on the dial pad, offers an easy way for people to recall it when they need it.
An agent may choose a company name, an acronym or even a call-to-action, such as 1-000-MOVEHOME. Using a company like Kall8 makes purchasing a vanity number really easy and you receive many other free features at the same time.
Your vanity phone number will be particularly useful when your clients aren’t easily able to take down contact details, such as an email address or website URL.
They may see your vanity phone number while they’re driving around town, rushing around with their families or otherwise engaged. It is easy to dial the number immediately or recall it at a later date when it is more convenient to call you.
National and local branding is within your reach when using a vanity phone number that can help to enhance your credibility and identification of your brand. It is also possible to use local vanity numbers for specific areas. The combination of an area code and digits may be a way to affordably add a local emphasis.
Using a combination of toll free and local variations of a vanity phone number is probably the best way to spread your brand widely. In highly competitive locations, using a vanity phone number may be one of the best ways to stand out from the crowd.
Better customer service
When you’re an estate agent and you use a vanity phone number, you are likely to see an improvement in customer service. You may also see increased referrals as customers find it easy to tell family and friends who to call.
While you want your business to be found, you may not want your clients to know where you’re taking their calls. Call forwarding allows you to service your clients more efficiently as you can forward calls to a phone in your home office or to a cell phone after hours or while traveling.
Another advantage of toll free numbers is the call capture capabilities. As they automatically capture caller ID, no leads are ever lost, even if a line is busy or the person does not leave a message. You won’t ever miss an important call from a client again, even if you are somewhere where your cell phone signal is weak.
Overlooking this simple yet effective way to market your business may cause you to lose out on potential clients and a healthy commission.