Marketing done right is an answer to someone’s prayers.  This is as true for marketing luxury real estate as it is for marketing products and other services.

 

An ad, whether online or in print, should focus on addressing the pain point of its target audience.  It should have a message that is so clearly stated that even if the reader or listener is not the target market, they can easily tell someone else about the product or the service.  Here is an example:

 

Pictured above is a brand of shoes, I recently discovered.  I was enchanted by the French words (L'Amour Des Pieds) translates as  The Love of Feet.  The brand name had me investigating this brand, because there were times when I was sacrificed (definitely a pain point of blisters) comfort to style.  There is nothing better in the world than a brand that represents itself perfectly and lives up to the expectation of their target market.

 

We make a habit of walking around a new marketplace when we are on a branding assignment.  We like perusing the shopping areas, the parks and the points of interest.  All that lends itself to our understanding of how people live in a particular venue.  We do the same when we travel abroad where cobblestones streets and sidewalks are common.

 

And that requires the luxury of  happy feet.  I also want a stylish look as well as comfort.  And although, I love the comfort of my running shoes, they look good with a yoga outfit or running outfit as I see it. However, I want to put my best "feet" forward, so that my business attire is in harmony with the shoes.

 

In perusing their website, (L'amour Des Pieds) under "features" I was delighted to see their logic and their methodology of building a shoe.  I tried a pair of loafers and it is perfect.  And naturally, I am eager to recommend the brand, simply because they lived up to my expectations.

 

I am also aware that feet differ, and this may not be your ideal shoe.  And thank goodness for the variety of comfortable shoe brands on the market these days, just like different real estate agents for different folks!

 

This brand answered my prayers of comfort anr style.  Are you answering your marketplace's prayers!  

 

 

 

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it.