Do NFL Games Deter Open Houses?
Last Sunday I wanted to have an open house at one of my listings. I chose not to have the open house for two reasons. The primary reason was that it was supposed to be a heavy rain all day long, which it ended up being. The secondary reason was because there was going to be a football game in town with the Baltimore Ravens and the San Francisco 49ers. I would still have had the open house if good weather were in the forecast.
With this particular game, it was very likely that it would have a huge audience, since the two teams at this latter point in the season are arguably the two best teams from their respective conferences. In the Baltimore television market 60 percent of turned on televisions, which is a high percentage, were tuned into this game. In fact, more people were watching this game in Washington DC, then people were watching their home team, the Redskins.
However, note that 40 percent of the turned on televisions were not watching the football game. I do not know the percentage, but I am sure that many televisions were not turned on at all. This can be determined by going outside during a game and noticing how many people are out and about. Not everybody is a fan of football. Not every football fan has the time to be obsessed with it.
I have had open houses during football games and I have had good turnouts. In the case of the particular house, it has a television, which I could have tuned into the game. I do not know if it is a good idea to have the game on at an open house. On one hand, it may get people to linger at the open house longer and on the other hand, it may distract them from seeing the house.
You decide. This coming Sunday I will have this adorable cape cod open at the same time that the Baltimore Ravens and Buffalo Bills are playing. Of course, if you really must see the game, then you can always call me and make an appointment to see the house sooner.
Comments(3)