I fear that I am becoming a blog snob.
We all enjoy reading a good article, story or blog post. It can be fun and often educational.
But it bothers me when I read something that is full of mistakes. It is even worse when an article is written in language that is full of terminology that is hard to understand.
Recently, I was reading an article in a popular real estate publication. The title was one that caught my eye. I hoped that it was going to be a chance to learn something new.
I am sure the author meant well, but it was a very difficult article to read. I had to read it 3 or 4 times before I finally understood what the writer was saying.
It really upset me. To be fair, this was a national publication. It was going to be read by millions. One of the worst parts was that the author used several acronyms that they didn’t define. The author just assumed the reader knew what they were writing about.
As is often the case, acronyms can be used to abbreviate many different topics. I wasn’t sure if the author was talking about my Best Friend Forever or my Burnt French Fries. I had to search the internet to find what the acronyms meant before I could fully understand the article. Fortunately, I knew a little about the subject matter, so I was able to determine what the writer was discussing.
Perfection escapes us all from time to time. We try our best. My advice? Write your story as if the reader doesn’t already know the punch line. Otherwise, your article may be DOA.
Joe Domino is a Realtor® serving the Phoenix metro area. For more information or to contact Joe visit: www.Scottsdale-AZHomes.com