How To Rank Your Active Rain Blog Post

Real Estate Technology

Although much has been said about Active Rain's ranking power lately, ranking a blog post on Active Rain can still be done if you follow some basic steps.

1) Try ranking for a long tail term and not a head or short term.

Examples of long tail terms:
homes for sale with pool in (area)
homes for sale with in-law apartment in (area)
lakefront homes for sale in (area)

Examples of head and short terms:
homes for sale
homes for sale in (area)
real estate

2) The Title of your post should contain your target term; for example, Homes For Sale With Pool In Quincy, MA.

3) The SEO Title of your post should contain your target term; for example, Homes For Sale With Pool In Quincy, Massachusetts.

4) The Meta Description should contain your target term and related terms written differently; for example, Search the latest homes with a pool in Quincy - Both, inground and above ground.

5) The body of your post should be at least 500 words long, but longer is better. It's best to consolidate two short similar posts into one, than having two short posts.

6) The body of your post should contain keywords and terms related to the main term; for example, Quincy, Massachusetts, MA, Mass, pool, pools, inground, above ground.

7) The body of your post should contain images with the file names and alt tags containing keywords related to the main term.
For example, an image of an inground pool could have the alt tag, inground pool in Quincy MA, and the file name, quincy-ma-inground- pool.jpg

8) Videos are a good addition to a post also.

9) Link out to relevant pages, for example, a page on your website listing homes for sale with a pool in Quincy, MA.
Be specific with your anchor text, your link should be something like "Click Here For Homes With A Pool In Quincy, MA".

Link more than once from the blog post with a variation of the above link, for example, "View The Latest Homes With An Inground Pool"

10) Link from other old posts or pages that you have to this post. You can use your own website, a partner's website, AR posts, AR comments, etc. Please don't spam AR - do it where it makes sense and helps make your point.

Don't just link once to it, link to it again in a couple of months, six months from now, etc.

11) Re-visit the blog post in a couple of months and add something to it - a new image, new paragraph, a chart.

By the way, these tips are not only for Active Rain posts, they'll work with any website.


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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude


Thanks for some excellent information - there has been lots of commentary about AR posts not ranking, so this is very timely.


Dec 09, 2019 10:20 PM #9
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Dario, thanks for sharing these great SEO tips in an easy to follow manner. Have a great day!

Dec 10, 2019 03:28 AM #10
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

EXCELLENT pointers here!  This is great information.  Thank you very much!

Dec 10, 2019 04:15 AM #11
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Thanks for the reminder.  I was taught this early but have to admit I had swayed away from it here on active rain.

Dec 10, 2019 08:11 AM #12
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

That all makes perfect sense, thank you, and easy to do as well.

Dec 10, 2019 08:23 AM #13
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Dario,
What a wonderful tutorial. Thanks so much for sharing your knowledge. I need to be more conscious of this on my golfing website. 

Dec 10, 2019 08:32 AM #14
Anna Banana Kruchten Broker/Owner, CRB, CRS
Phoenix Property Shoppe - Phoenix, AZ

Dario excellent tips of ranking and long tail searches. I don't blog that much on AR but when we were doing it full scale we did  a lot of market reports using your points, and consistently were ranked once,twice and sometimes three times on page one for several sites. Dick Greenberg taught me years ago how to make that happen. He's still doing it.

Dec 10, 2019 09:20 AM #15
L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

Man I wish I could of 're-blogged' this.  I just emailed it to myself to start dissecting my site!  Thanks Dario!

Dec 10, 2019 02:01 PM #16
Marco Amidei
RE/MAX Suburban - Libertyville, IL

Thanks for the information

Dec 10, 2019 06:06 PM #17
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Pretty sure I have never ranked in the Google world at all

I will bookmark this and come back to it.

You certainly gave us some excellent information! Thank you

Dec 11, 2019 12:05 AM #18
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Leisure World Specialist / Full Service REALTOR

Thanks Dario for sharing this reminder about long tails. I work in a specific niche for active seniors and this has been my strategy.

Dec 11, 2019 04:51 AM #19
Lisa Weiler
PM LLC - Los Angeles, CA
Interior Design Expert & Home Stager

These are great tips!

Dec 11, 2019 02:12 PM #20
Alan Brown
Coldwell Banker Montrose Colorado - Montrose, CO
29 Years of Real Estate Experience .

Very goof information Thanks for sharing

Dec 11, 2019 03:47 PM #21
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

OK you can not have everything writing that gets you on Google and make friends on Active Rain:))) just kidding nice to see these ideas, now with that said do you have any proof of the pudding? So those who are doubters can see that this stuff really works? Endre

Dec 11, 2019 10:22 PM #22
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Dario Ferreira I'm delighted that your post was featured!    So helpful of you to write, in plain English, these steps so all of us can understand how this technical stuff works.

Is there a way to find how many people are searching Google on a hypothetical long term tail phrase, so we can optimize our blogging efforts?

Dec 12, 2019 09:09 AM #23
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.


Dec 15, 2019 11:33 AM #24
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I was going to reblog this post but the option was not available.

Dec 15, 2019 11:34 AM #25
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Dario Ferreira ,

What an excellent post and so glad to see it featured. Exceptional advice and going to go through and read it again!

Dec 16, 2019 06:27 AM #26
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent information about ActiveRain blog posts and ranking.  I've used a lot of that in the past when I blogged more frequently.  I'll have to get back at it with your advice!

Dec 20, 2019 11:08 AM #27
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Dario! Thanks for the tips! We used to rank almost immediately here and by using longtail keywords. Now, even coupled with sharing, sharing, sharing on social media, it's rare that those longtails work even minimally for me. 

I can post a similar post on my website and it will rank much quicker than on here and the crazy thing is that it's only me blogging on my website; you'd think the 50-100 regular bloggers here on AR would make a huge difference! 

Dec 20, 2019 08:07 PM #28
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