The real estate market can be a tough cookie to crack, especially when you're selling a home as is.
Fortunately, however, there are tons of tips out there for people trying to quickly sell a home in any condition. The key is knowing the market, the buyers, and what your options are.
Follow along for a quick guide.
1. Set a Realistic Price
First, in order to appeal to any buyer, you have to set the price of your home at an appropriate value. Realize that selling a home as-is means you won't get the optimum value out of the home. The more work and money a buyer must invest in the home, the less they'll want to pay you for it.
Don't undercut yourself, but don't price your home as if it were in perfect condition.
2. Target the Right Audience
Next, depending on the condition of your home, you may want to consider targeting niche buyers. The fact is, most people want to find a home that's move-in ready. However, there are people in the market looking specifically at fixer-uppers.
These people include house flippers, home improvement enthusiasts, and people working with a low budget willing to do the work.
3. Hire an Experienced Agent
Hiring a realtor is one of your best bets when selling a home as-is. While it will cost you roughly three percent of the sale, it will definitely decrease the amount of time it takes to sell, and your burden of selling it.
An ideal agent will have experience selling a home as-is, as well as connections with people who look for fixer-uppers.
4. Consider a Cash Home Buyer
If time is short and you're thinking "what's the fastest way to sell my house for cash", there is a sure-fire way - cash home buyers.
Cash home buyers often operate with no fee, no commission costs, and even pay all the closing bills. You'll likely take less money than you would have liked, but cash home buyers provide a quick and convenient solution to anyone looking to get out of the home as soon as possible.
5. Highlight the Home's Unique Qualities and Features
Certain factors of a home, despite its overall condition, can help to appeal to buyers as well as add value to the home. When selling a home as-is, you must highlight these deal-sweeteners to push for the most value and get your home sold quickly. Here are some examples:
- The home is in a great neighborhood
- The home has historical or antique craftsmanship
- The home is sitting on valuable land
- The home has a lot of potential (big space, flexible space, etc.) and good bones
6. Make the Home as Aesthetically Appealing as Possible
Even though you're selling a home as-is, you still need to make it presentable.
Take some time to declutter or move all of your stuff out to make the rooms look bigger and more appealing to potential buyers. Then, spend an entire weekend cleaning the place from floor to ceiling. Finish by sprucing up the yard and general curb appeal of the home.
Get Help Selling a Home As Is
Selling a home as is isn't easy (unless you go with a cash home buyer). Don't try to do it alone. Enlist the help of your friends and family members to get your home ready to put on the market and hire a realtor.
And if you're looking for more great advice, check out the rest of our articles before you go!