It's Not Always About The Money

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291

What do sellers want?

Sellers always want top dollar for their house.

That is not always the case!

 

 Money

 

Just like houses come in different sizes, styles, and uniqueness, so do sellers. It is most important to find out just what the seller wants and needs.

 

Here are a few examples.


 

-The seller retiring, because of illness.  It was in July. He gave me his bottom line, he wanted it listed much lower than the comps, a fast settlement so he could be fishing in upstate New York this same summer. 

fishing

 

 


 

 

-The sellers who have lived, for over 50 years on 34 acres,  in a home built in 1812 and meticulously maintained.  These sellers were looking for the right buyers who would take care of the land and lovingly maintain this special home. They had time to wait.

 

 


 

 

-The man who just lost his wife and did not want to go back to the house again. When he called and shared this...I suggested he wait a while to sell. He shot back with: 'Lady if you don't want to sell my house, I will find someone who does.'  What he wanted was someone to bring love back into the house. We found the perfect first-time buyers, recently married and blissfully in love. This is who the seller wanted in his home and even gave them a break in price.

 


 

-A seller who was a world traveler announced he was going to get a new agent because he wanted a fast sale. I told him I could sell in two weeks but we needed a $50,000 price drop. He said to do it. We had competing offers and a sale that first week. Obviously, money was not his main concern! 

 


 

-The older couple, original owners for many years, who could no longer manage their house. Deferred maintenance and in disrepair,  they were overwhelmed with getting the home in selling condition.  We found out their bottom line could allow this. Found an investor who bought AS IS, allowing the seller to take anything they wanted from the house, leave everything else and gave them time to find a new place. The sellers did not need to fix anything, they did not need to declutter and did not need movers or a cleaning crew.

We removed the stress, no showings, and no open houses. We got more than their bottom line.


  

As a listing agent...make sure you know what your seller wants and needs.

It's not always about the money!

 

 

Margaret Rome 

 

 

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Rainmaker
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Raymond Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

Great advice.  Clients do sell for lots of reasons.  Knowing that can give some buyers an edge.  

Dec 12, 2019 05:55 AM #44
Rainmaker
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Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Listening to what the seller wants and needs is a skill that takes time to learn. Some never learn, easy to get caught in the frenzy of money! You showed some excellent examples Margaret Rome, Baltimore Maryland, kudos!

Dec 12, 2019 05:56 AM #45
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Matthew Klinowski, PA Good to see you. And every seller has the motivation and we need to identify it.

Dec 12, 2019 09:11 AM #46
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Margaret Rome, Baltimore Maryland
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Leanne Smith   Thanks for stopping by.

We never know how our clients will react. I bet your colleague was surprised.

Dec 12, 2019 09:15 AM #47
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Margaret Rome, Baltimore Maryland
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Raymond Henson Good to see you. It is important to know what our client's motivation is. It helps us to help them.

Dec 12, 2019 09:16 AM #48
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Margaret Rome, Baltimore Maryland
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Eva B. Liland Century 21 Doug Anderson  Always good to read your comment.

'Listening to what the seller wants and needs is a skill that takes time to learn'

Dec 12, 2019 09:18 AM #49
Rainmaker
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Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

Well done! You just never know. Every person has a story and it is not our place to guess what is best for the Seller. The Seller knows. We just have to listen.

Dec 12, 2019 11:24 AM #50
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Margaret Rome, Baltimore Maryland
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Cheryl Ritchie  Welcome back. So good to see you in the Rain. 

Dec 12, 2019 11:30 AM #51
Rainmaker
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Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Excellent stories that it is not always about the price being the motivation.

Dec 12, 2019 02:02 PM #52
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Margaret Rome, Baltimore Maryland
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Thanks and good to see you

 Nick Vandekar, 610-203-4543  No it is not always about the green stuff.

Dec 12, 2019 02:04 PM #53
Rainmaker
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Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Sometimes you have to dig a little and find out the true wants and needs but often with older couples--it's just sell the property. The more the agent can help out the better

Dec 12, 2019 02:09 PM #54
Rainmaker
208,942
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Excellent story.  Everyone has a good reason to sell.  Well, mostly good!  Thanks for these real-life narratives!

Dec 12, 2019 03:30 PM #55
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Mary Hutchison, SRES, ABR We, as agents, can really make the move a bit easier. Listen and act accordingly.

Dec 12, 2019 04:26 PM #56
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John Henry, Florida Architect As an architect, you have to ask more questions when designing...for sure.

Dec 12, 2019 04:28 PM #57
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Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

I learned early in my career that it's not always about the money. Even the house that I currently live in, the owner sold to us at a discount because they had lived here for 60 years and they knew we'd take good care of it. 

Dec 13, 2019 07:19 AM #60
Rainmaker
1,525,445
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

This is so true.  That's why I encourage buyers to write a love letter to the sellers if it seems like an appropriate thing to do.

Dec 14, 2019 03:48 PM #61
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Mimi Foster Love the reason the seller sold you the house. They found the right buyer! It, again, was not about money.

Dec 14, 2019 06:18 PM #62
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Georgie Hunter R(S) 58089 On limited cases it works. Our attorneys are discouraging this practice.

Dec 14, 2019 06:20 PM #63
Rainmaker
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Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

So true.  Listening and asking the right questions can uncover a seller's real motivation. One of my questions has been moved up on the priority list here in Phoenix.  Because 6% of our sales are to I-buyer companies, I now ask "How fast do you want to sell" much earlier than I used to. We are competing with those companies buying homes directly from sellers. If I include that in my listing presentation, I'm much more likely to keep them as clients!

Dec 20, 2019 11:00 AM #64
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Jan Green The more questions that we get answered...the more prepared we can be in helping our clients. How fast do you want to sell? is another good question.

Dec 20, 2019 08:06 PM #65
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