For the last few years I've been on a non-changing list of pharmaceuticals to keep my ticker behaving with a steady rhythm. Overall, not a big deal. A handful of pills in the morning and another in the evening. They do the job.
What doesn't always do the job? The coordination between my cardiologist's office and my pharmacy when a prescription renewed. What this customer wants is a seamless process. The pharmacy contacts the doctor's office, a new order is placed, and I pick up a new bottle of pills a day or two later.
Too often this process requires some intervention by me, and I get a he said she said between the pharmacy and the office, both claiming they haven't heard from the other one. Both have demonstrated that they either don't understand their customer's needs, or they just don't care. Either way, it's not good from the customer's perspective.
When it comes to our real estate business, I have to understand what each customer wants because it can vary tremendously.
For instance, take new construction buyers.
Some buyers ONLY want help with the initial part of the process. Help them pick the right community and get them through contract acceptance. After that, they'd prefer to not have the "middle man" in the deal.
Other buyers, every step through the process until keys are in hand (and beyond).
I'm fine with either type, I understand what they want and adjust accordingly.
The same applies with my blogging.
Who is my customer?
Some days (actually MOST days) it's potential home buyers and sellers. Long tail, specific real estate information provides them what they want. I've learned my potential customers want information about patio homes (new and used), "regular" home information too (both new and used). Get subdivision specific and I get calls.
Other days, my blogging customer is fellow Rainers. Can I provide them tips on blogging? General entertainment? Something non-political that helps their day be a bit better?
Am I going to make every customer happy? Probably not. I'm not a one-size-fits-all blogger. Sometimes I'm going to hit the target, sometimes I'm going to be a bit off. But if I listen to my customers and figure out what they want, I can make adjustments.
So what do your customers want?
Until next Tuesday, just Ask An Ambassador if you need help,
Bill of Bill & Liz aka BLiz