It’s no news that the online has changed the world as we knew it. Our habits, perceptions and expectations have been greatly influenced by the rise of digital technology. Nowadays, nearly all businesses rely on some form of technology to help them stay in the game.
The real estate industry makes no exception. There’s been significant change in the way people sell or buy properties. Most clients use online resources to do their research when trying to find the house of their dreams. It’s pretty obvious that if you want your real estate business to stay relevant, you have to learn how to effectively employ digital marketing strategies.
Online marketing comes with a series of important benefits, from time saving to attracting new customers and increasing sales. Therefore, all realtors should take the digital route to help them sell more properties.
Use online resources to gather information about your audience
Knowing the target audience is important for any type of business. Understanding what people need helps businesses develop the most efficient strategies in order to reach their objectives – in this particular case, boosting real estate sales.
Generally, your target audience will differ from property to property. You must gather relevant information about possible customers for each listing. There are several online resources that can help you do just that:
- Conduct surveys via email
- Post polls on all your social media pages
- Monitor people’s engagement and feedback on your social media
- Use apps that will gather information from your audience
Once you’ve gained insights on your audience, it will be much easier to create targeted campaigns that will send the right message to the right people and therefore bring more engagement and possibly lead to more sales.
Make the most of social media
Social networks are great for keeping you and your customers connected and promoting your business. Running a social media campaign isn’t anything new, but it’s just as efficient as ever. Realtors are used to publish their listings on Facebook or other pages, but a real social media campaign takes more than a few posts every once in a while.
In addition to posting regularly on all social media platforms, the content that you publish must be relevant and diverse. This means that you must keep your audience informed and interested by constantly updating listings, creating interesting blog content, sharing client testimonials or notifying them about real estate related events.
Running ads on social media is also a proved method to reach a vast demographic and draw potential clients. For example, purchasing Facebook Business Ads is a great way to get people to know you.
Create a competitive website
A great website will put you on the map as a business and make you stand out from your competition. However, we must stress out that it has to be a great website, not any kind of site. There’s nothing more annoying than trying to find information online and accessing pages that take ages to load or links that take you nowhere.
A skilled web developer can help you create an amazing user-friendly website that will give users exactly what they need: a fast and easy navigation and useful information that is relevant to them. You can also add special features to your website, such as a live chat to help you interact better with your audience.
Another important aspect to take into consideration is that nowadays most people browse the internet on their mobile devices. If your website is not mobile-friendly, people won’t think twice before trying to find what they are looking for elsewhere. So make sure your site is optimized for all mobile devices if you want to reach as many people as possible.
Post relevant content on your blog
It’s been shown that websites who also have a blog generate more leads. The content that you publish on your website’s blog is what keeps people coming back. Valuable content on topics that are of interest for your audience will increase traffic on the website and create a long-lasting connection with possible buyers.
Keep in mind that people are constantly looking for answers to their most pressing questions, so you must update your blog frequently and provide your audience with the latest information in the industry and high-quality content that addresses their concerns.
Invest in SEO
If you want people to get to know you better and get interested in what you have to offer through your website, first they have to find you. A website that is ranked higher on search engines results will obviously draw more traffic. Therefore, it’s important to learn about search engine optimization strategies and invest into optimizing your website.
We’ve already covered the importance of creating excellent content, but there’s more to SEO than that. If you want to achieve the best results, it’s a good idea to talk to a SEO specialist that can help you improve your ranking and drive leads to your website.
Mix the old with the new
Using online marketing strategies to boost sales doesn’t mean that you have to give up traditional marketing tactics. In fact, combining both strategies will bring you better results than focusing on just one type of marketing approach. By employing online and offline techniques you will reach all target audiences.
You can organize an open house event and go live on Facebook or Instagram, so the people that are interested but couldn’t attend can still join in virtually. Advertising on social media is extremely important, but publishing ads in newspapers can also attract buyers, and blending these tactics means you gain more exposure. So there’s no reason to fix what’s not broken, but there’s always going to be room for improvement.
Staying up to date with market trends is as important for the real estate industry as it is for every industry out there. Knowing the best ways to create online marketing strategies is essential if you want to be successful and grow your real estate business. Once you’ve learned how to navigate the digital world and use online marketing to your benefit, it won’t be long until you start to see results.