Monday Musings: Details Will Make or Break You!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

Pictured above is the ceiling detail of a mixed use building is the downtown area in Santa Barbara.  In our opinion, this is just one of the reasons all the condos in the building sold out in record time.

In the successful organization, no detail is too small to escape close attention

Lou Holtz

We are firm believers in the importance of details, when it comes to presenting oneself in a selling situation.  Those little details will make or break you every time.  In selling or listing luxury real estate or any other type of real estate, you are being trusted to represent either the property or the buyer.  In order to that you are also representing yourself.  You cannot afford to be lackadaisical when it comes to details, if you want the job.  

 

At present we are working with a large company that is about to launch a new large luxury enterprise.  We are charged with the branding, the presentation,  the website development and choosing the right people for the job.

 

Ron has interviewed several web developers. We were down to two finalists.  Ron reviewed both websites.  The first website had a welcoming video with no sound.  Assuming that it may have a glitch on our side, he found the video on You-Tube, and there was no sound there either.

 

Then he viewed the video by the CEO of the company.  It took the CEO ten minutes to get to the point of why one should choose his company for the job.  The first nine minutes were filled with too much personal information, which had no bearing on the company and was of no interest to us.

 

The second website was simple and to the point.  There were no glitches, and no personal opinions or information to distract from the purpose of this company's existence.  

 

Without saying a word about our impressions, we also had our real estate web developer meet face to face with both since they are in the same city, and his impressions were similar to ours.  

 

We have all our work proof read.  We are adamant about missing pixels, reject pictures of homes with trees blocking the view, getting the color right, as well as the grammar and spelling. We insist on double checking statistics, and avoiding glittering generalities like (top 1% or voted broker of the year, or dubious awards or designations for favorite nation). We verify, research and verify again.

The difference between something good and something great is attention to detail

Charles R. Swindoll

 

Although many may not notice that the pictures on a site are out of focus, over photo-shopped or are not in HDR mode, they will have a feeling as to why they don't like the site or its presentation.  It is details that lodge themselves in most peoples' subconscious.

It is not necessarily about aesthetics because we all have style preferences it is about the details in the final product. You may not like the product, but you admire the intricate details.  We have taken many visitors to this building, some loved the architecture, some did not.  They all agreed that they loved the attention to the details and the details themselves.

To create something exceptional, your mindset must be relentlessly focused on the smallest detail.--Giorgio Armani

This is the bench on the side of the building, did you notice the Buddha under the bench!

Do your details need to be reviewed?

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Barbara Todaro 12/16/2019 06:09 AM
Topic:
Real Estate Best Practices
Groups:
Luxury Home Marketing
Luxury Home Agents
Bartender, Make it a Double
Old Farts Club
Tags:
luxury real estate websites
luxury real estate marketing tips luxury real estate personal and company branding

Spam prevention
Show All Comments
Rainmaker
5,569,116
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

I was going to reblog this post but noticed a typestyle problem in the reblog by Barbara Todaro

Dec 16, 2019 11:14 AM #33
Rainmaker
4,631,042
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley I saw that on Barbara's reblog/. When I went to our site it had different type styles and I corrected our post.  It should not happen again.  (Crossing fingers).  A

Dec 16, 2019 12:09 PM #34
Rainmaker
4,631,042
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib In presenting a home at its best, there are so many details to consider from a staging perpective.  I notice everything, including flaws and spider webs..and what I don't see, Ron does.  We make a good team.  A

Dec 16, 2019 12:11 PM #35
Rainmaker
3,870,224
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Ron and Alexandra Seigel,

Love the photos and feels just like Santa Barbara. Attention to Detail is so important especially in the luxury market. Planning and double checking content with a look from another eye is always needed if perfection is going to be achieved.

Dec 16, 2019 12:15 PM #36
Rainmaker
2,025,390
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Ron and Alexandra Seigel - well deserved feature with all of your attention to detail.  It is what separates!

Dec 16, 2019 12:32 PM #37
Rainmaker
4,631,042
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard CRS GRI ABR I think attention to detail is needed whether you are selling a tiny home or a mansion.  The same principles apply in different proportions.  A

Dec 16, 2019 01:04 PM #38
Rainmaker
4,631,042
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant Schneider Thank you for your kind words.  It is what separates champions from wanna-bees.  A

Dec 16, 2019 01:05 PM #39
Rainmaker
1,100,968
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

What a beautiful building and bench too. They say the devil is in the  details. 

Dec 16, 2019 01:24 PM #40
Rainmaker
4,631,042
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon Lee and so it is, there seems to be some who say God is in the details, so whatever please one it works for me.  Enjoy your week.  A

Dec 16, 2019 01:25 PM #41
Rainmaker
1,101,125
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

There is a competing real estate brokerage here that publishes its home brochures with several interspersed photos of some tiny detail.  For instance, a page or two of large kitchen photos with a small inset of say, a leaded glass cabinet window. 

I've always appreciated it and recognized it as a unique angle.

Dec 16, 2019 01:47 PM #42
Rainmaker
4,631,042
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Margaret Goss a client of ours took a photo of a small hand painted mural included it the brochure that was in the home she was selling.  The person that bought the house has been best friends with the artist, and that was what sold the house for her.  I do think that is a great angle especially in luxury.  A

Dec 16, 2019 04:15 PM #43
Ambassador
847,224
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

What an absolutely amazing building! Especially in the luxury market, the attention to detail is so important. Excellent post and congrats on the Feature.

Dec 16, 2019 09:00 PM #44
Rainmaker
3,318,150
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Ah yes...Uniquetails are what differentiates everything and everyone !

Dec 17, 2019 04:58 AM #45
Rainmaker
4,631,042
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mimi Foster we have the firm conviction that no detail is unimportant regardless whether one is selling a can opener or a a trailer home. Presentation regardless of price matters!  A

Dec 17, 2019 08:54 AM #46
Rainmaker
1,398,751
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Alexandra,
It's the attention to detail that can make a difference when all else is seemingly equal. Your post reminded me of a time when I was interviewing applicants for a job. There were several good applicants but I received a personal note from one of them simply thanking me. I brought her in for a second interview and hired her. She was an excellent employee. 

Dec 17, 2019 10:30 AM #47
Rainmaker
487,394
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Attention to detail makes you stand out as the professional you are.  Congratulations on the FEATURE!  What makes us different? Attention to Detail. Clients Notice!

Dec 17, 2019 08:21 PM #48
Ambassador
4,102,247
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Ron and Alexandra:

Many will notice details, and if we do not it could come back to bite us, whether selling a house, representing a buyer, or in other situations. It's all part of creating a great first impression, or a bad or at least lackadaisical one.

You've shared some excellent examples to illustrate your point about paying attention to details. Details matter!!

Jeff

Dec 18, 2019 01:10 PM #49
Rainmaker
544,326
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Such beautiful details on that building--don't see that anymore in new construction.  Details are important, and I agree with you--I'm not into those who boast of their number of transactions in one year, how many pp on the team, awards, etc.  Although some are swayed by that.

Dec 19, 2019 09:52 AM #50
Rainmaker
428,876
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Good morning Ron and Alexandra, thanks for sharing this thoughtful post. In particular, I love this quote which is a reminder that every post, and every contract we should slow down and pay attention to detail: The difference between something good and something great is attention to detail

Charles R. Swindoll

 

Dec 20, 2019 03:50 AM #51
Rainmaker
987,852
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Love this post!  Details are underrated and not always top of mind, but to those viewing and interested they ARE top of mind!  

Dec 27, 2019 01:01 PM #52
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
4,631,042

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
How do I become First to Come to Mind in My Marketplace?
*
*
*
*
Spam prevention

Additional Information