This is a fantastic post that should be read by all who provide marketing....
Oh, wait, "all listing agents" are marketing agents!!!
Pictured above is the ceiling detail of a mixed use building is the downtown area in Santa Barbara. In our opinion, this is just one of the reasons all the condos in the building sold out in record time.
In the successful organization, no detail is too small to escape close attention
We are firm believers in the importance of details, when it comes to presenting oneself in a selling situation. Those little details will make or break you every time. In selling or listing luxury real estate or any other type of real estate, you are being trusted to represent either the property or the buyer. In order to that you are also representing yourself. You cannot afford to be lackadaisical when it comes to details, if you want the job.
At present we are working with a large company that is about to launch a new large luxury enterprise. We are charged with the branding, the presentation, the website development and choosing the right people for the job.
Ron has interviewed several web developers. We were down to two finalists. Ron reviewed both websites. The first website had a welcoming video with no sound. Assuming that it may have a glitch on our side, he found the video on You-Tube, and there was no sound there either.
Then he viewed the video by the CEO of the company. It took the CEO ten minutes to get to the point of why one should choose his company for the job. The first nine minutes were filled with too much personal information, which had no bearing on the company and was of no interest to us.
The second website was simple and to the point. There were no glitches, and no personal opinions or information to distract from the purpose of this company's existence.
Without saying a word about our impressions, we also had our real estate web developer meet face to face with both since they are in the same city, and his impressions were similar to ours.
We have all our work proof read. We are adamant about missing pixels, reject pictures of homes with trees blocking the view, getting the color right, as well as the grammar and spelling. We insist on double checking statistics, and avoiding glittering generalities like (top 1% or voted broker of the year, or dubious awards or designations for favorite nation). We verify, research and verify again.
The difference between something good and something great is attention to detail
Charles R. Swindoll
Although many may not notice that the pictures on a site are out of focus, over photo-shopped or are not in HDR mode, they will have a feeling as to why they don't like the site or its presentation. It is details that lodge themselves in most peoples' subconscious.
It is not necessarily about aesthetics because we all have style preferences it is about the details in the final product. You may not like the product, but you admire the intricate details. We have taken many visitors to this building, some loved the architecture, some did not. They all agreed that they loved the attention to the details and the details themselves.
To create something exceptional, your mindset must be relentlessly focused on the smallest detail.--Giorgio Armani
This is the bench on the side of the building, did you notice the Buddha under the bench!
Do your details need to be reviewed?
Written by Ron & Alexandra Seigel-
CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?
ABOUT: Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently. If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process. We can get you there!
Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition. In a time-starved world the attention span of your target market is shrinking. To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2) How Do You Do It?, and; 3) How Are You Different?. Can you state how you are different and better than your competition in less than 30 seconds?
Watch the video above to see and hear how we do it.