1. Price The Home Correctly.
Real Estate Agent Lies About Home ValuePricing a home properly is bar none the most important thing you can do as a Realtor. Exceptional Real Estate agents avoid giving in to the desire to say what will make sellers happy just to attract business. Top notch Real Estate agents will price each home using their training, understanding of the market and comparable sales. Understanding how to price a home is one of an agent’s most valuable skills. Smart sellers should be looking for agents who sell homes for close to the original listing price. The best Real Estate agents have a reputation for pricing homes accurately and not telling a seller what they want to hear to get a listing. This is one of the lowest things a Real Estate agent can do and violates the code of ethics we are supposed to follow. As a seller, you should be aware that pricing a home too high can cause major issues in the sale. Buyers may avoid it, and if they avoid the home long enough, it will develop a bad reputation. Eventually, you will be forced to drop the price to be competitive in the marketplace, but by that point, the bad rep will have stuck. Even with a competitive price, buyers will be likely to low-ball you after a period of time. Ultimately you may sell the house for less than what you would have if you had priced it correctly, to begin with. The seller loses out, and the agent’s reputation suffers. While some agents will intentionally misrepresent a home’s value to get business, others lack the skill to price a home correctly. The perfect example is the Realtor who takes shortcuts and uses things like price per square foot to determine value. Unless you want your home priced wrong, don’t ever listen to a price per square foot of being an accurate way of pricing a property. The only way this indicator is useful is if all the homes in your neighbourhood are identical. Rarely is this ever the case.
2. Make Sure The Potential Buyer is Qualified Enough
Anybody can say they are interested in buying a house. Not everyone can get pre-approval for a mortgage, though. A decent selling agent will make sure that buyers are pre-approved – not just pre-qualified. There is a big difference between loan pre-qualification and pre-approval. Pre-qualification does not include an analysis of the buyer’s credit report, verify how much they make, or employment, which will be key factors in whether they can get a loan.
3. Show Appreciation To Your Client
There’s no easier way to show your appreciation to customers than to reward them through a gift basket, Gifts from realtors – and not just any ole referral program – one that offers many incentives and bonus. As customers use service from you, they earn more that can be used towards several services that they really need.
