How Realtors can Start the New Year with an Advantage

Real Estate Agent with North Texas Real Estate Team

 The real estate industry features some ultra-successful agents—the cream rises, or so they say—but also a tremendous opportunity for other agents to find their way to the top. All it takes is a willingness to put in the work, and you could see your bottom line grow rapidly!

As 2019 draws closer to the end, it’s time to start thinking about how you will take advantage of the last quarter of this year and the first quarter of the next. You need to build momentum now by loving on your sphere of influence so you'll be able to monetize new referral leads in the new year.

That sounds great, right? We think so! Read on to discover exactly how to elevate your business to the next level in the new year!


Dive Deep

Sometimes, it’s easy to get so caught up in the day-to-day processes that the nuance can be overlooked. I'd recommend taking a deep breath and diving deep into your lead sources. Chances are, you’ll begin to see patterns. Some of your sources are probably more consistent than others. Why is that?

Try to reverse engineer the “path to purchase” and determine what the complete process looks like. How did you receive the lead, and what steps did you take to close the transaction? Once you’re able to identify patterns and recognize what makes certain paths more successful than others, you’ll be able to replicate them!



You could read 1,000 books and attend 100 seminars, all put together by the best minds and most successful individuals in the industry, but a simple fact will never change—their experience is not your experience. In other words, don’t overburden yourself with tips and tricks; instead, focus on the basics—building your business through referrals.

There is an overwhelming amount of information on how to prospect, create, build, and nurture your database. The key is recognizing the best techniques for you and your business. The art lies in implementing a personal followup and drip campaign. Don’t reinvent the wheel, just make it work for you by learning from the best and finding a way to apply their advice in your own way!


Don’t Hold Back

Committing wholeheartedly to pouring your energy, focus, and passion into your work can work wonders, and there’s no better time to double-down than when the calendar is about to roll over. All the tricks in the book are nothing without a razor-focused mind and a dedication to the daily tasks that are necessary to achieve your new year goals!


Now is also the time to reinvest in your business. Transition as much of your work as possible to automation. From mundane and repetitive tasks to making an impression with personalized gifts from companies like Banner Season, there are numerous ways in which you can increase the efficiency and effectiveness of your business!


If you’re open to learning how my team and I have built a nationwide referral network that closes tones of transactions every month, let’s connect! I’d love to hear from you and share more industry tips and tricks with you!


Posted by

Ian Flannigan

North Texas Real Estate Team

15950 Dallas Parkway Ste:400

Dallas, TX 75248


Comments (1)

Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Ian Flannigan I like "simplifying" the best.... the tighter the market, the greater the pressure to "pay for leads" and fall for every gimmick that crosses your desk.... 

Dec 19, 2019 09:55 AM
Ian Flannigan

Yep... there's a ton of noise out there, gotta stay focused on the basics. Have a great Christmas!!!

Dec 19, 2019 09:58 AM