Marketing yourself as a real estate agent can seem overwhelming. The amount of time it takes to create marketing materials, publish, and promote yourself can seem unrealistic when you already have a million tasks to do. But we have curated the fastest and easiest ways to market yourself and attract leads as a real estate agent. These tips are designed to build relationships with leads and produce an actual ROI.
1. Attract Niche Leads with Specialized Landing Pages:
Did you know that you can use IDX to create individual niche landing pages on your real estate website? Examples include pages for mountain view properties, lakefront properties, specific neighborhoods, or properties in specific school districts, etc. These landing pages attract niche leads that bigger websites miss while driving up your SEO at the same time. These pages position you as a niche expert. Best of all, niche landing pages automatically update with relevant listings.
Bonus tip: Put a lead capture form on these pages to collect your leads’ information.
2. Send Customized Property Alerts:
This is another low time investment. If you are using a IDX + CRM like Buying Buddy you can easily offer property alerts. These alerts can automatically text or email leads on a routine schedule with listings that match their specific home search criteria. These alerts drive leads back to your website and encourages them to reach out to you.
Bonus tip: You can even create personalized scripts like, “Hey John, I saw this listing and thought it might be a good fit. I had a question about your kitchen preferences though. Could we connect later today?” This automatically encourages leads to reach out to you.
3. Question Everything:
Want to get a higher response rate from your marketing efforts? Try adding a question into your content. Adding a poll or question to your blogs, social posts, and emails is a proven strategy to drive up engagement. It promotes relationships through conversation. Try adding a poll about what the best neighborhood is in your area or adding a question to the end of your email campaigns like, “how many bedrooms are you interested in?”
4. Evergreen Content:
Evergreen content never goes out of style. Evergreen content consists of blog posts, email campaigns, videos, guides, etc. that are just as interesting to read or watch today as they were five years ago. Save yourself a ton of time by creating evergreen content that will always be useful. Examples include content about specific neighborhoods, prepping a home for sale, or steps in the home buying process.
5. Remix Your Content:
If you are creating evergreen content, it’s easy to remix it and share it over a variety of channels. Creating a local neighborhood guide? Share it on your blog, email it to your leads and contacts, remix it into a video, promote it with social posts, and do a Q & A session about it on Instagram and Facebook live. It’s the easiest way to get the most bang for your buck.
6. Create Squeeze Pages/Lead Capture Forms:
Squeeze pages contain forms that you can fill out on websites to get something in return. Every person on the internet has filled one out before. You may have signed up for a newsletter, a chance to win a vacation, an ebook, property alerts, or something else using one of these forms. A website will ask for your name and email in exchange for something you want. Most real estate agents don’t use squeeze pages and are missing out getting a ton of leads’ contact information.
Bonus Tip: Try putting a squeeze page on your website to capture leads. Offer a newsletter, market report, property alerts, or neighborhood guide in exchange for leads’ contact information.
7. Start a Blog:
Starting a blog may seem overwhelming at first, but is actually really easy if you know what to write about. Here is a list of 75 Easy Real Estate Blog Ideas. Writing a blog is one of the faster ways to drive up your SEO and gain credibility online.
8. Make it Easy Contact You:
Make sure your contact information is the first thing people see on your website, Facebook business page, Zillow profile, Instagram account, emails, etc. The easier it is for leads to contact you, the more often they will.
9. Start a Facebook Group:
Facebook is trying to rebrand itself with groups. Use this to your advantage by starting a group about moving to your area. Groups like “Moving to the Dallas Area” are a great place to connect with leads at the earliest stages of the home buying process.
10. Create Buyers and Sellers Bootcamp Email Drip Campaigns:
Email drip campaigns are a powerful tool. Create an evergreen buyers bootcamp email campaign with steps and advice on buying a home. Be sure to include featured listings. A sellers’ bootcamp email campaign should include tips on the best times to sell, the best home improvements for an ROI, staging guides, etc. Though it may take some initial effort to write 8-10 emails for each campaign, once the templates are written, you can set them using a service like MailChimp and run them on autopilot for years at a time.
11. Listing Websites:
Individual property websites are a great marketing tactic for listing agents. Listing websites impress sellers and can help you win listing appointments. They also make your brand and contact information highly visible online.
12. Listing Videos:
Videos are the #1 way to attract leads online. Listings with video get over 400% more inquiries and video receives over 400% more engagement than any other medium of real estate marketing. Most agents avoid video because of the cost or their lack of editing skills. The good news is that services like Single Property Sites can automatically create listing videos and syndicates them for you… all for the price of a cup of coffee.
13. Make Videos about Prepping Your House to Sell:
Again, videos are one of the best ways to make an impact online. Videos on social media generate 1200% more shares than text and images combined. Recording an evergreen video like “prepping your house to sell”, can be shared for years to come.
Bonus Tip: Include specific information for your market to attract local leads.
14. Make Videos About the Steps to Buying a House:
85% of buyers and sellers prefer to work with an agent who utilizes video. By making videos about buying a home in your market, you can engage leads in the earliest phases of the home buying process.
Bonus Tip: Consider doing a series where you interview a lender, inspector, etc.
15. Make Videos on Specific Neighborhoods/Areas:
52% of marketers say that video has the highest ROI of any type of content. While it may be easy to find listings online, its alot harder to get a picture of what living in a specific neighborhood would feel like online. Attract leads by helping them see what living in a specific neighborhood would be like.This type of evergreen content never goes stale and can attract leads for years.
16. Curated Featured Listings Pages/Posts:
Curating your favorite listings on a regular basis is a great way to connect with leads. Share your list on your website and on your social media accounts.
Bonus Tip: Try running a Facebook/Instagram ad with your featured listings.
17. Give Tours of Exclusive Listings on Instagram:
People are curious to see what’s behind closed doors. One of the most successful real estate instagram tactics is to use your phone to share highlights from high-end listings.
18. Give tours of Exclusive Listings on Snapchat:
As mentioned above, this is a proven social media tactic that can grow your audience quickly.
19. Create Custom Sign Riders:
Curbside marketing can be incredibly powerful. Custom sign riders can attach to any listing agent’s ‘for sale’ sign and have lead capture tools built in via text messages, QR codes, web addresses, or even 1-800 numbers. It’s a super easy way to capture buyer leads.
20. Increase Your Visibility with SEM Tools:
SEM (search engine marketing) tools can help you see what terms and keywords leads in your market are Googling the most. By crafting your marketing messages around the terms your leads search for most, you can make a greater impact online.
Bonus Tip: tools like SEMRush allow you to use their free trial to start learning about what search terms leads in your market use most.
21. Touch Base Regularly:
Use your real estate CRM to automatically send your leads and contacts market updates and touch base regularly. If they are not ready to sell/buy now, they may be in the coming months.
22. Offer a Market Report for Your Area:
One of the biggest questions buyers and sellers have is, “When is the best time to move?” Help them take action by putting out a bi-annual market report.
23. Leverage Nextdoor:
A Nextdoor advertising campaign can connect you directly with leads. Try highlight listings to connect with the area you farm.
Bonus Tip: Always be transparent about the fact that you are a Realtor and use Nextdoor’s advertising features and guidelines. If you try to promote yourself outside of these guidelines, you may be banned.
24. Host an HOA Event in Your Area:
Hosting, promoting, or sponsoring an HOA event is one of the best ways to build relationships with leads and establish yourself as a local expert. Consider hosting an ice cream social, neighborhood clean up day, Santa Claus neighborhood visit, toy drive, or other annual event that adds value to your area.
25. Establish a Local Asset:
Offering value to your farm area is far more effective than straight advertising. Try establishing a local asset like a little library (take one/leave one library box) for your farm area. These types of assets often include plaques from the sponsor that feature your personal information. It will make your community feel warm and fuzzy about you.
26. Use Instagram/Facebook Stories:
Good content educates and entertains. Give leads a unique look into the buying/selling process by highlighting parts of your day.
Bonus Tip: Use the Q & A feature to answer some frequently asked questions.
27. Use a Social Scheduling Tool:
Use a tool like Buffer to schedule and post all of your social media from one, simple location. It will save you hours of time each month.
28. Answer SERP Questions on Other Sites:
SERP (Search Engine Results Pages) Questions are frequently asked questions that appear at the top of Google searches. For instance, if someone Googled “What is the cost of real estate in Denver” they would see an answer that looked like this:
Essentially, Google chooses the website the best answered the question and placed that answer at the top of the Google search results page. You can use tools like MOZ to figure out what the top SERP questions are for your area, or you can just do a few Google searches yourself. Many times these SERP questions point to articles and you can easily add your two cents and contact info in the comments section.
29. Write Articles to Answer SERP Questions:
Again, answering the most frequently asked questions on the internet, known as SERP questions, is one of the best the ways to reach people online. The best way to leverage SERP questions is to answer them, yourself, on your own website. This will drive traffic back to your site, position you as an expert, and can rank your answers and website at the top of Google searches.
30. Make Your Bio About Your Clients:
Any time you have a chance to present your personal bio make the focus about your clients and leads. People want to know why you are passionate about real estate and why you care about helping them find their dream home. Many agents miss this opportunity by focusing on their own hobbies or interests.