The 5 Things You Should Never Say Again To Potential Clients!

Real Estate Agent with Sterling Fine Properties

Quit wasting time on meaningless conversation.

Quit being an information booth.

And start being a dealmaker.

Stop starting conversations like this..

“Thank you for taking the time to meet with me!”

"Really appreciate the opportunity to show you our services."

"Excited to be with you today."

It makes it clear they are in charge .. Huge mistake


Putting the buyer or seller in control at the start of any presentation will lose deals for you..

When another person feels in control at the start of a meeting, they will always feel in control at the end.. 

When they are in a CONTROL MINDSET, the buyer or seller believes he can tell you:

1. I'm just exploring options right now

2. I need to look over your offer in more detail

3. I'll need to talk to other realtors

4. I can't commit to a decision (timeline)

5. You'll have to do all these things I tell you to do

6. We need a discount

If you’re losing deals, then here’s a list of what NOT to say at the start of your presentation:

  • Don’t say “please”
  • Don’t say “thank you very much”
  • Don’t say “I appreciate you”
  • Don’t say “I hope you’ll like the value we offer”
  • Don’t say “what are you doing this weekend?”

The reason we typically say these things is to show warmth and compassion..

But as you become a better dealmaker, you'll find it's completely unnecessary. 

In fact, the busiest and best business leaders in business DO NOT pander to each other in this way..

Sure, they're polite.. But exceedingly direct 

I hope you took this all to heart..

Click on the links or photo to learn from a ton more "direct talk" videos..


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To your success,



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Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Taking control...albeit key to a successful transaction.

Dec 19, 2019 03:52 AM #1
Peter Mohylsky, Beach Expert
PrimeSouth Properties - Santa Rosa Beach, FL

Greetings again, love the mindset this produces,  happy holidays.

Dec 19, 2019 04:28 AM #2
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Those are definitely things to be aware of & phrase differently when given the opportunity.

Dec 19, 2019 12:35 PM #3
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Hugh- very interesting. You have to take control/charge immediately and this makes us more aware of what we are saying that may put us at a disadvantage. We can say it in a courteous and polite way. 

Dec 21, 2019 05:28 PM #4
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Hugh Thomas Lorch

Luxury Home Sales Training
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