The Best Way to Be - Be Yourself
We often talk about the importance of being yourself in video marketing. As our friend Alexandra (Ron and Alexandra Seigel) says, referencing an Oscar Wilde quote, “everyone else is already taken.”
Being genuine and authentic is the best way to put others at ease and build relationships. Phony is a turn-off, and while it can fool some for a while, eventually the facade chips away.
Last week, Andrew, with Bozeman Real Estate Group asked members of Active Rain to critique a video. One of the things we immediately appreciated about it is the authenticity coupled with a sense of humor.
The video pokes holes in some common misconceptions about REALTORS. We especially laughed at the scene with the Range Rover versus the older Subaru.
Naturally, we subscribed to their channel and enjoyed watching a few of their other videos. In keeping with the style of the aforementioned video, this one is also playful. We think it’s a cute way of highlighting the lifestyle in Bozeman, Montana. Plus, it shows the agents actually taking part in the local scene. Something we both appreciate.
YouTuber of the Week
No surprise, this week we highlight Bozeman Real Estate Group. Be sure to subscribe to their YouTube Channel and take a minute to leave a "like" or comment on a video or two.
Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to one another's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo