The Human Touch and Evolution of Real Estate

By
Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000
https://activerain.com/droplet/5lTN

The real estate market is evolving and has been for a few years, transitioning into uncharted territory for some real estate markets.  As usual, by the time this news is in the headlines, the housing market has already evolved, as does any major segment of the economy.  And that evoluation continues to spread.  What am I talking about?  I-buyers, smart home technology, the public perception of real estate agents, and commissions. 

 

Not every city has experienced the I-buyer phenonmenon, but here in Phoenix, about 6% of our sales are by I-buyer companies with Open Door being the leader of the pack and we tend to be a test market for all things new and maybe not so exciting for veteran agents.

 

Smart home technology is becoming more prevalent in new and re-sale homes and problems  have surfaced in resales of those homes when thermostats magically set to different temperaturs.  Sell your home and don't forget to change your passwords or reset them lest your thermostat ghostly react for a new buyer or be hijacked by someone else.

 

The public's perception of real estate agents is an ever changing topic.  With the addition of I-buyer companies in major cities, the public is taking that short cut and probably thinking they'd rather not endure the sales process, thereby effecting the perception of real estate agents and home sales. 

 

Commissions are evolving as well.  In some markets, nothing has changed, but in larger cities agents might be experiencing some backlash and more competition.  Never before has it become important to show your value and how an I-buyer company CANNOT show as much value as a seller's agent who works his magic in negotiating repairs, appraisals, changing close of escrow dates, much less explain how to value solar panels in a sales transaction.  

 

Just as the MLS's have evolved to help agents to share listings and make showings easier, so has the internet helped the public to find most all of the information they need to research a home.   And there are fewer MLS's as they merge with others, expanding their territories.

 

Managing those expectations of different sales models and the ever present availiability and access of information has also grown to new heights.  

 

Recently, I eliminated my website filled with testimonials, features articles, and custom searches so that I provide direct access to a customer version of the MLS.  Clients love it.  No extra clicks and they are happy.  

 

Recently I had a client tell me they wanted to see a specific home that outside of the parameters they had shared with me.  It was VERY dated, on an acre of mostly raw desert land, and backing to fairly busy road in North Scottsdale.  Again, nothing like the custom on an acre they wanted to live in.

 

My reaction to this listing - if you want to see it I'll learn as much as I can about the history, have a lender look at the photos of the halfway exposed roof deck and find out if it can be financed.  All before I get into my car. Managing expectations before I open a lockbox, communicating with my client the location, expected loan scenarios that MIGHT work and the comparable sales is automatic.    

 

Human touch is the most mportant part of real estate.  We interract, learn, and engage.  This is the reason why real estate will always require real estate agents.  But in order to stick around, agents MUST adapt, be effective, and provide as much value as humanly possible! 

 

Stick to the basics, stay relevant and educated about the real estate market and your city, and provide value above and beyond.  If not, your business model is outdated. 

 

Posted by

Signature

Google plus 1

      http://activerain.com/action/blogs_admin/subscribe?subscribed_agent_id=174467

 

HomeSmart Elite Group                                  

8388 E Hartford Dr., Suite 100

Scottsdale, AZ 85255                                                         

(602) 620-2699   DIRECT

www.AZGreenRealty.com

www.GotGreen.info                  facebook   Google + twitter   youtube   linkedin   pinterest   

 

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Barbara Todaro 01/09/2020 03:57 AM
Topic:
Real Estate Market Trends
Location:
Arizona Maricopa County Phoenix
Groups:
Dedicated Bloggers
Local Expert
Bananatude
Bartender, Make it a Double
Hyper-Local
Tags:
real estate trends
phoenix realtor
scottsdale realtor
value added real estate
ibuyers

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
988,312
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Debb Janes EcoBroker and Bernie Stea JD !  You understand those changes for sure!  If we don't keep up, we will miss out!

Jan 09, 2020 09:28 AM #31
Rainmaker
988,312
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Interessting Beth Atalay .  I appreciate your feedback on OD.  They are in many markets that have strong sellers markets.  Thank you for commenting!

Jan 09, 2020 09:29 AM #32
Rainmaker
988,312
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you John Henry, Florida Architect .  I can imagine that your architecture business is just as competitive so staying on top of what people want is huge!  I just read an article forwarded by an Association employee of "Renegerative" housing taking the place of "Sustainable" housing.  Did you see it? 

 

Jan 09, 2020 09:30 AM #33
Rainmaker
988,312
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

So true Sheila Anderson . It's important to provide feedback and be knowledge when a client brings up a new product or service, too!

Jan 09, 2020 09:31 AM #34
Rainmaker
1,297,061
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Jan Green - Great Feature and analysis. This is exactly why people who take a class by you learn a great deal!  Every day the moon comes up (as indicated in your image!) the real estate landscape is changing and we have to adapt or be gobbled up. 

Jan 09, 2020 09:47 AM #35
Rainmaker
823,679
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

As we move towards more and more online life, human interaction becomes more and more important. Listening to our clients and letting them know we have heard them is what many clients find most important. Good article, as you say, some will embrace the new technologies never thinking they have lost something, only being happy they reudced their cost, but not realizing they also lost value.

Jan 09, 2020 10:17 AM #36
Rainmaker
988,312
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you for commenting Sheri Sperry - MCNE®  and thanks for the compliment!  You're so right.  Every day we also have new components on the horizon to learn and grow!

 

Jan 09, 2020 10:19 AM #37
Rainmaker
988,312
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Nick Vandekar, 610-203-4543  Thank you for commenting and reading this post and for the compliment.  It's so important to stay on top of new products, services, and the market.   Providing the best products and services has to be top of mind!  Have a gerat day!

Jan 09, 2020 10:21 AM #38
Ambassador
2,936,009
Anna Banana Kruchten Broker/Owner, CRB, CRS
Phoenix Property Shoppe - Phoenix, AZ
602-380-4886

BINGO Jan Green !  I was just talking about this subject with another broker earlier this morning.  The human touch and add to that the experience of a professional agent is priceless. I repeat - priceless.

Jan 09, 2020 10:55 AM #39
Rainmaker
988,312
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You win Anna Banana Kruchten Broker/Owner, CRB, CRS !  Seriously, it's so important to continue contacting clients with updates about the market, but also new technologies.  Be your client's advocate when it comes to suggesting a NEST thermostat, energy audit, and be the source of information for all things real estate.  NO ONE else can do that for your buyers and sellers!  See you soon Chica!

Jan 09, 2020 10:59 AM #40
Ambassador
4,009,263
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Jan- not only feature worthy but worthy of reading by agents nationwide. You don't just give lip-service to keeping your finger on the pulse of what's going on...you did something about it. I love that you've refocused your website to meet the needs of today's buyers. Well done!!!!!

Jan 09, 2020 11:45 AM #41
Rainmaker
988,312
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Kathy Streib !  When you're competing with Z & T and who knows what other sites, it's best to Keep It Simple Silly!  I appreciate your comments.  Thank you for the compliment!

Jan 09, 2020 02:57 PM #44
Rainmaker
648,285
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I find it very interesting you changed your website and made it all about listings and its working better for you and your clients. I agree with that wholeheartedly  Happy 2020

Jan 10, 2020 12:24 AM #45
Rainmaker
766,715
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

We did what you did several years back with our main website . . . lean mean and searchable! And we're always behind your market by 6 months/a year, give or take, so we're not seeing iBuyers YET . . . but that human touch is what proves our value, in no small measure!  

Jan 10, 2020 07:40 AM #48
Rainmaker
689,311
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing your insight on staying relevant to your clients and the community.  The human touch does make a difference. 

Jan 10, 2020 08:08 AM #49
Rainmaker
988,312
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you for commenting Debra Leisek !  I got the idea from an instructor. A title company created the banner at no cost and bam - there it is.  So far it's working very well!  

Jan 10, 2020 08:39 AM #52
Rainmaker
988,312
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Candice A. Donofrio  - good for you!  Glad it's working for you.  You are ahead of your time then in your area.  Interesting!  Have a great weekend!

 

Jan 10, 2020 08:40 AM #53
Rainmaker
988,312
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You are so right Laura Filip !  Nothing can replace human emotion, empathy and caring!  Have a great weekend!

Jan 10, 2020 08:41 AM #54
Ambassador
4,103,039
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Jan:

Glad to see this featured!! The real estate landscape is definitely changing and we need to stay relevant, well educated about the market and the current technology, stay in contact with prospects and clients, and continue to provide value whenever possible.

Have a great weekend!

Jeff

Jan 10, 2020 04:39 PM #57
Rainmaker
462,239
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

If we can't provide value, someone else will. Staying abreast of the market and staying educated are important steps to providing value.

 

Jan 10, 2020 05:29 PM #58
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
988,312

Jan Green

HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN
Ask me about Homes in Scottsdale!
*
*
*
*
Spam prevention

Additional Information