"ActiveRain is the largest and most active professional social network in the real estate industry. We are a community of real estate agents, brokers, home stagers, inspectors, lenders, and other industry professionals who are committed to learning how do to our jobs better, building connections, and having some fun along the way!"
That's straight from the "About" section for ActiveRain.
That is the site's primary purpose. At this point in the site's history, SEO is more a side perk and not a primary function. Sure, long tailed content written well can still rock and cause your phone to ring (it happened again for us this week).
But I'll admit there are times I'm either strapped for time or not in the mood for social.
E.g., my work load has ramped up and the engineering and real estate aspects of my work are tag teaming to suck up most every "spare" minute I might have, so responding to comment or reading posts is just not going to be Job One. Get my daily post written and move on to the next most critical thing on my to do list.
Or it's the holidays and I'm spending time with family. I'll have no regrets about having extra face time with my parents vs. leaving another comment or two in this community.
So when I have those times where time is at a premium, I'm VERY likely to write a post that will have little chance of generating commentary from other Rainers. Pick a local event, a market report, the latest info on new construction patio homes, etc. The post will NOT be Rain-facing, but consumer facing. If there are comments left, I'll try (but no guarantee) that I'll respond to them.
Now on the other hand there are members that have explicitly chosen to decline the social aspect of this community. Take a look through the blog roll and you'll easily find those members. DOZENS of market reports posted consecutively and comments are disabled. And I can't recall a time I've ever seen those folks (assuming it's even them handling their member account and not some hired gun from fiverr.com) leave a comment on anyone else's post. That group of people is here for one purpose: extra publicity for them using whatever SEO benefit ActiveRain can provide them. Does that strategy work? I'm going to assume it does (unless they don't monitor the results of their blogging efforts at all).
Now the beauty of this platform is there's a method that can work for anyone's needs.
If you want to never blog at all and only read and comment elsewhere, you can choose that.
You want to write and interact ONLY on your own posts? You can do that.
You want to go full scale reciprocation and tally up every comment and make sure you respond on the commenter's posts? Make that Excel tracker and have at it!
You want to only engage in the Q&A section? You can do that too.
Or if you just want to lurk, read and NEVER comment? Well, you're missing the point of the community, but hey, whatever works for you! The best benefits are found via engagement, but it's your call.
Pick your path, do what works for you. You can always change paths later.
Until next Tuesday, have questions, just Ask An Ambassador!
Bill of Bill & Liz aka BLiz