Pantone Color of the Year 2020 - Another Bold One!

Real Estate Agent with Baird & Warner Real Estate



For 20 years, the Pantone company has come out with a “color of the year” meant to influence design and color trends across many industries. Some have been bold while some have been subtle but over the years, pundits have either criticized or praised the choice.


But who really is Pantone? I’ve known the name forever because of my previous career (1975-1986) in the publishing and printing fields. My job as a production manager for a children’s bookPantone color book publisher and later as a sales rep for a printing firm put me in contact with the Pantone color book on a regular basis.









I was involved in four-color printing which basically combined the four primary colors (yellow, cyan, magenta, and black) into beautifully rendered printed photos and drawings. But often a little something extra was needed - that errant color that could not be produced with the four standard colors. 


Think TIME magazine’s bold red outline which has variously been attributed to several different Pantone colors (1795C or D62503) or perhaps even their own special formulation (which I’ve heard for years.) Using a Pantone color provides exactly what the customer wants without the vagaries of trying to get four different colors to match. It also provides more solid coverage.


But that’s the printing side of things. As for their COLOR OF THE YEAR, it’s just a fun conceit to announce to the decorating world a new, exciting, and different color to use in your home, office, fabric, or wherever else a color can be exploited.


For 2020, they’ve come up with Classic Blue 19-4052. They characterize it as a “reassuring presence instilling calm, confidence and connection.”


It’s also a bold and striking choice not for the faint of heart. 


So was last year’s color of Living Coral 16-1546


 Pantone Color



And 2018’s pick of Ultra Violet 18-3838


Pantone color


2017 was no slouch with bright Greenery 15-0343


Pantone Color



In 2016 they chose two colors - a sort of boy/girl theme with Serenity 15-3919 (blue) and Rose Quartz 13-1520 (pink.)


Pantone color


I can’t say if they’ve influenced enough people to make a difference. I haven’t seen it in designPantone color of the year trends in North Shore homes in Winnetka, Wilmette, Kenilworth, or Glencoe. But AdPro magazine wrote: 


“. . . Pantone’s color forecasts are the reigning authority for a multitude of industries.” 


Pantone claims that the color is already being used in fashion, interior design, textiles, and graphic design.”


So maybe this is the year we repaint the deep red-colored dining room in Pantone's 2020 Classic Blue, stand back, and await the applause. Or maybe just wait till next year.


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Margaret Goss is a full-time real estate broker since 1998 working in the North Shore communities of Winnetka, Wilmette, Kenilworth, Glencoe, Northfield, Glenview, and Evanston.

She can be reached at:

Phone:  847-977-6024


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Margaret Goss - Winnetka and North Shore Real Estate Broker
Specializing in homes for sale in Winnetka, Wilmette, Kenilworth, Northfield, Glencoe, Glenview, Northbrook, and Evanston.

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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I am not a fan of this color, but that means nothing.  Like with everything else, it works for some and it doesn't for others.  A

Dec 27, 2019 01:51 PM #1
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Margaret I guess I must be blind I did not see the Blue you referred to Oh well if neither you or Ron and Alexandra Seigel are not fans then I am not missing much:) Endre

Dec 27, 2019 08:58 PM #2
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Margaret - while I have read about the Pantone color of the year for 2019, I thoroughly enjoyed the history lesson for Pantone along with your life before real estate.  Very interesting.  With this post, you have reinforced that we can take a subject(Pantone Color of the Year) that may have been previously discussed and give it a new angle.  That's a good thing.  A good lesson in learning.  

Dec 28, 2019 04:13 AM #3
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I also enjoy seeing the color they choose every year, and tend to get a kick out of their reasons. I'm not a big fan of this color in large doses, especially in home decor. But then, what do I know? Lol. 

Dec 28, 2019 07:06 AM #4
Beth and Richard Witt
Long Island Cash Home Buyer - Center Moriches, NY
Long Island Cash Home Buyer 516-330-6940

I'll have to share this with Rich... the Cash Home Buyer... and see what he thinks... right now WHITE and WHITE and more WHITE seems to be the color that folks are loving... Happy Day

Dec 28, 2019 08:55 AM #5
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Margeret it is a compliment to be Color Blind:)) it is OK, now seriously I went back to your post and wow this time I saw it:) first image:))Endre

Dec 29, 2019 06:55 PM #6
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I always find it interesting to see the color of the year Margaret Goss  

Jan 05, 2020 01:28 PM #7
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Margaret Goss

Chicago's North Shore & Winnetka Real Estate
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