Belief systems are strong. Think of them like a jungle-gym inhabiting your brain. One with lots of habit-trails, odd connections and slipperly slides. A piece of information enters your brain. It aimlessly gets pushed and pulled through the well-established belief system. Then, poof! Out pops a conclusion that has nearly nothing to do with original idea. A typical example goes like this:
New Info: Lead Generation is your primary job and the easiest, most cost effective way to accomplish your goal of quality lead generation is to go door knocking in your farm.
New Info enters brain and comes out with conclusion: "Sounds great! I guess I could do that. But, where would I start? What would I say? What if someone slams the door on me? Oh, geez. It's going to be close to 100 degrees tomorrow. Maybe I'll wait until the weekend. Besides, it'll only cost me $xx.xx to send out this really cool mailer. Nobody will be able to resist it! It would save so much time and I don't like it when people knock on my doors."
Good grief! what just happend? The jungle-gym of my mind, like the old game Chutes and Ladders, sent me sliding into a warm and cozy comfort zone of paralysis! Eeeeuuw.
I can't begin to tell you how often I've played this game of solitaire (and I'm not referring to Spider...that's another story). My point is this:
If they're not going to knock on your door (and THEY are not), you've got to reach out to THEM. In the great big picture, it's all about the number of people you meet. Whether it's knocking on doors, meeting people at the carwash, grocery store, gym or at a casino...just be yourself, have fun and engage in conversation. Our job is not to sell. It is to meet people, build rapport and trust, and be a resource of service.
Remember, Change isn't a Good Thing...It's a GREAT thing!
Best regards to all. Betsy
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