YouTube Thursdays - It's a "Brand" New Year

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays  - It’s a Brand New Year

 

 

 

We’ve been researching video marketing trends for Realtors in 2020. Several articles suggest video marketing is a big waste of time for real estate. Generally speaking, the way most agents utilize video, we agree. 

 

The videos that do work are not about us. Perhaps, not even about real estate. They are evergreen videos that brand us as the local expert. They are also videos that showcase us as interesting human beings with similar interests to our target demographics. 

 

Community Videos First

 

The basic idea is to promote your community first - not you. People choose a hometown before they choose a home. Naturally, your personal values are going to be reflected in the videos you choose to produce.  For example, if you’re an outdoor lover, videos about parks, trails, and nearby hiking will be a natural fit. And, these videos are likely going to resonate with like-minded viewers. 

 

The Proof is in the Pudding

 

My son and daughter-in-law, who currently live in the Bay area, were recently online searching for more information about the lifestyle in Camas, Washington. They were watching a video about our charming downtown and realized it was produced by, yours truly (Debb). Apparently, my son said, “That’s mom’s voice!” 

 

We know others who are interested in relocating to Camas find our videos too. Especially videos about the area, not real estate per se. Our community-related videos get the highest views. Our most-watched videos, with thousands of views on YouTube alone, are about area parks, trails, hikes, and tours of downtown areas.

 

Consider what you would want to know prior to moving to a new area? Keep in mind, most of us use Google, or another search engine, to find data. Try to use video titles (and tags) people will likely be using as they search for information. “Top-rated school districts in Clark County, Washington,” for example. 

 

We’ll be fine-tuning the process on YouTube Thursdays in the coming weeks as we work on our own video marketing for 2020. You’re invited to join us. 

 

 

YouTuber of the Week 


This week we highlight Active Rain member, Laura Filip. She did a nice job with this video about a homestead exemption scam that could impact folks in her market. We particularly like the simultaneous split screen with her live on-screen appearance, the various documents, and information, plus her contact information. Be sure to subscribe to her YouTube channel - TLF Properties in Sherman, Texas. 

 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 01/16/2020 01:00 AM
Topic:
Real Estate Technology & Tools
Groups:
The Art Of Marketing You
"Branding" in the Rain
Around The Water Cooler
Bananatude
YouTube Thursdays
Tags:
branding
videomarketing
youtubethursdays
youtubechannels

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Show All Comments
Rainmaker
3,280,649
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Debb... glad to see your Thursday YouTube posts back... this was a good one. And even though I might not do much (well, really nothing to speak of) with videos, I enjoy reading your posts and tips.

Jan 09, 2020 01:29 PM #22
Ambassador
1,935,705
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Nick Vandekar, 610-203-4543 at least not in the beginning. However, once we connect with common interests and provide value for them, perhaps they will care about our experience and expertise. And, many of our clients who relocated tell us they felt they knew us through our videos community, yet we are not in them much at all. 

Jan 09, 2020 01:31 PM #23
Ambassador
1,935,705
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Sheri Sperry - MCNE® - it is so important if we want people to find them. :) 

Hi there Rebecca Gaujot, Realtor® - well, we both realize we need to update the heck out of our library - so I needed a push too. Hahaha. 

Jan 09, 2020 01:32 PM #24
Ambassador
1,935,705
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Nina Hollander what a kind compliment as I know video is not your thing.  However, this is applicable to other marketing as well. ( I know you get it) 

Jan 09, 2020 01:34 PM #25
Rainmaker
4,208,674
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, we shall see what happens with my credit card company and the dispute.

Jan 09, 2020 01:41 PM #26
Ambassador
2,938,155
Anna Banana Kruchten Broker/Owner, CRB, CRS
Phoenix Property Shoppe - Phoenix, AZ
602-380-4886

Hi Debb Janes EcoBroker and Bernie Stea JD you two offer so much good information on video's week after week.  And I so look forward to being able to get out and start making some again - with all your excellent ideas in mind!

 

                                                                Thank You!

Jan 09, 2020 02:17 PM #27
Ambassador
1,935,705
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Yes, let me know Joan Cox - how they handle this will factor into whether I recommend them in the future. 

Jan 09, 2020 03:54 PM #28
Ambassador
1,935,705
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Anna Banana Kruchten Broker/Owner, CRB, CRS - You are welcome. Hope you're healing up nicely. 2020 look out, Ms. Banana is back in full power mode. 

Jan 09, 2020 03:55 PM #29
Ambassador
4,107,952
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

This is excellent advice, Debb and Bernie.

I have found community videos, and blog posts, get the most traffic. I've sold several homes because someone found one of my community videos and then contacted me. And it makes sense...after all people are not just looking to buy a house to become a home but a lifestyle.

Jeff

Jan 09, 2020 05:43 PM #30
Rainmaker
138,380
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Debb Janes EcoBroker and Bernie Stea JD, great post! We think the way to get ahead in 2020 is by going hyper local. No portal or Google search can match the insider knowledge agents have about their community.

Jan 10, 2020 02:25 AM #31
Rainmaker
2,506,127
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Welcome to Youdebb

Jan 10, 2020 06:49 AM #32
Rainmaker
3,254,679
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Debb, I believe in "evergreen" videos/posts/reports. It makes sense to have general information without all the info that may not be timely anymore!

Jan 10, 2020 07:24 AM #33
Ambassador
1,935,705
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thank you Jeff Dowler, CRS - glad you agree and have success with it too. 

Jan 10, 2020 08:27 AM #34
Ambassador
1,935,705
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Realtyna Inc - Local, hyper local - it's the only way we know of right now to compete. 

Jan 10, 2020 08:28 AM #35
Ambassador
1,935,705
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hahaha Richie. 

Jan 10, 2020 08:29 AM #36
Ambassador
1,935,705
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 - Happy New Year to the dynamic duo.  We are looking forward to refreshing our community video libraries in 2020. 

Jan 10, 2020 08:30 AM #37
Ambassador
3,135,939
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

You always seem to inspire me with what others have done with their YouTube channels...

Have a super Saturday Debb Janes EcoBroker and Bernie Stea JD 

Jan 11, 2020 08:34 AM #38
Ambassador
1,935,705
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks Paul. Have a great weekend, yourself. D 

Jan 11, 2020 10:55 AM #39
Rainmaker
2,844,115
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

No better time than now to thank you for your inspiration.  My Youtube videos are getting lots of views and driving business in my direction.  

I'm ready to embark on another video series.  It takes months to plan and schedule the guests.  I'm inspired.  Thank you.

Jan 11, 2020 06:40 PM #40
Rainmaker
5,184,168
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Debb Janes EcoBroker and Bernie Stea JD lengthy, detailed video covering many features are valuable and satisfy the curiosity and needs of those making decisions on which community to select.... 

Jan 16, 2020 02:56 AM #41
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