"Everything that exceeds the bounds of moderation has an unstable foundation."
"Moderation is a fatal thing. Nothing succeeds like excess."
The problem with quotes is you can find something to support almost any viewpoint!
Seneca indicates if you go too far, you risk crumbling.
Wilde says go all in if you want to succeed.
And depending on your outlook, they can both be right.
Who hasn't picked up a pint of icc cream and thought "just a few spoonfuls"...and then shortly after found themselves scraping the bottom of the container? I'll just have ONE creampuff, right??
Well blogging can be much the same way. Should you blog in moderation, or go all in?
Anyone that knows me knows I've got an "issue" with blogging. I just can't NOT publish daily. I TRY to keep a focus on topics that will increase the likelihood of my phone ringing with a referral, a home buyer or a home seller, but I do wander off that path a bit on occasion.
But if will be just that ONE post every day. I may publish twice in a day about once a year.
So your viewpoint might be that I'm on an unstable foundation, blogging daily. That's just nuts!!
Or your viewpoint might be that I'm blogging in moderation because it's ONLY that one post a day and not page after page of market reports like we sometimes see in the Rain.
That blogging insistence of mine comes with a price, a price of time spent. And that time spent is often late evening at the keyboard, with the TV on over to the side and the occasional interruption by one or more of our Chihuahuas with an "I need to go out NOW!" demand.
Do I spend too much time blogging? Probably. With 3000+ posts roaming the wild I could probably stop for months and the phone would keep ringing thanks to enough of those posts being evergreen type posts.
But the reality is that until I get closer to retiring, I have no intent of easing up on the blogging accelerator. Yes, blogging is work, but for me it's mostly fun work. It's a change of pace, a chance to be creative, do something that isn't engineering (although that aspect does find it's way into my market reports).
The bottom line, how often you should post is a reflection of the purpose for your blog. If you want engagement, you need a regular appearance. Once every few days may be more than adequate. Publish too often and you overwhelm people.
If your purpose is to be found, especially if you're just starting out, you need to release a significant amount of content to hit that critical mass point. That might mean more than one post a day while you build up that collection of subdivision posts, new construction posts, niche posts, etc., that establish that long tail presence on the web.
Moderation or excess, find the approach that fits your personality and needs. I will say, the more you blog, the easier it gets to find topics and efficiently develop them. In time, done correctly, you WILL gain business. It's up to you to decide if it takes too much time for the return.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill & Liz aka BLiz