Ask An Ambassador: Too Much Of A Good Thing?

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

"Everything that exceeds the bounds of moderation has an unstable foundation."


"Moderation is a fatal thing.  Nothing succeeds like excess."

Oscar Wilde

The problem with quotes is you can find something to support almost any viewpoint!

Seneca indicates if you go too far, you risk crumbling.

Wilde says go all in if you want to succeed.

And depending on your outlook, they can both be right.

Who hasn't picked up a pint of icc cream and thought "just a few spoonfuls"...and then shortly after found themselves scraping the bottom of the container?  I'll just have ONE creampuff, right??

Well blogging can be much the same way.  Should you blog in moderation, or go all in?

Anyone that knows me knows I've got an "issue" with blogging.  I just can't NOT publish daily.  I TRY to keep a focus on topics that will increase the likelihood of my phone ringing with a referral, a home buyer or a home seller, but I do wander off that path a bit on occasion.

But if will be just that ONE post every day.  I may publish twice in a day about once a year.

So your viewpoint might be that I'm on an unstable foundation, blogging daily.  That's just nuts!!

Or your viewpoint might be that I'm blogging in moderation because it's ONLY that one post a day and not page after page of market reports like we sometimes see in the Rain.

That blogging insistence of mine comes with a price, a price of time spent.  And that time spent is often late evening at the keyboard, with the TV on over to the side and the occasional interruption by one or more of our Chihuahuas with an "I need to go out NOW!" demand.

Do I spend too much time blogging?  Probably.  With 3000+ posts roaming the wild I could probably stop for months and the phone would keep ringing thanks to enough of those posts being evergreen type posts.

But the reality is that until I get closer to retiring, I have no intent of easing up on the blogging accelerator.  Yes, blogging is work, but for me it's mostly fun work.  It's a change of pace, a chance to be creative, do something that isn't engineering (although that aspect does find it's way into my market reports).

The bottom line, how often you should post is a reflection of the purpose for your blog.  If you want engagement, you need a regular appearance.  Once every few days may be more than adequate.  Publish too often and you overwhelm people.

If your purpose is to be found, especially if you're just starting out, you need to release a significant amount of content to hit that critical mass point.  That might mean more than one post a day while you build up that collection of subdivision posts, new construction posts, niche posts, etc., that establish that long tail presence on the web.

Moderation or excess, find the approach that fits your personality and needs.  I will say, the more you blog, the easier it gets to find topics and efficiently develop them.  In time, done correctly, you WILL gain business.  It's up to you to decide if it takes too much time for the return.

Until next Tuesday, just Ask An Ambassador if you need help!

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Show All Comments
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

This is not a problem for me! Writing is SO DIFFICULT FOR ME, I don't have to worry about it

Jan 07, 2020 07:43 PM #3
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It may be a case of what’s called too much birthday in some circles— but birthday surprises on the other hand…

Jan 07, 2020 09:55 PM #4
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Tom Bailey I got my ideas from all over and kind of...form them into the clay that is my blog. :)

Jan 07, 2020 09:56 PM #5
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Every time I plan to get going again I get busy and then don't.  Eh, the phone is still ringing.

Jan 07, 2020 10:11 PM #6
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Bill. I will blog daily until I don't want to do it anymore. Enjoy your day!

Jan 08, 2020 04:52 AM #7
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Bill,

Great post as always and a good explanation for why you blog and your success. Others can read this and make a decision for themselves as to if it's a right fit for them.

Jan 08, 2020 05:30 AM #8
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

We can always find quotes or data that support our viewpoint! As for blogging, I'm on the low end of moderate. I give you a lot of credit for posting every day! That definitely takes discipline.

Jan 08, 2020 05:42 AM #9
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Liking what you do whatever that may be makes it effortless while the opposite is true. Do we continue out of necessity or compulsion or reluctance? Emotions & thinking drive those components while passion & skills drive another. The proof of which one is at work? Contentment, satisfaction & ease of use. Assess

Jan 08, 2020 06:10 AM #10
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill,
You know blogging works. However, it's not for the impatient. It takes time and a pretty robust archive, with a good combo of current info and evergreen content.

When I was active I blogged every day.  I enjoyed writing and I enjoyed talking about real estate so it was the perfect creative outlet while growing my business.  It was never work for me. It was fun. 

Now I go in spurts. I blog when the inspiration strikes me. 

Jan 08, 2020 06:50 AM #11
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz too) - first:  you make a good point about quotes.  It sometimes feels as if my head is full of contradictions...   Second:  as for consistency in blogging....decisions and choices have consequences.  We are fortunate to have your insight and level-headedness as part of the ActiveRain community.  

Jan 08, 2020 07:18 AM #12
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I tip my hat to you and your blogging "insistence", Liz and Bill Spear ... I am certainly not in your league admittedly.  You serve as my blogging carrot ... and inspiration ...


Jan 08, 2020 11:46 AM #13
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear BLiz,

Hats off! I always think about eating cream puffs, but by the time I think of a good idea, someone else already did it.

Jan 08, 2020 11:59 AM #14
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

When I started blogging, it was to relate funny stories that happened in real estate and as landlords. Then I started writing about real estate and made an amazing discovery - the phone started ringing! The past few years I've been sidetracked writing novels, but they don't make the real estate phone ring. So my goal for 2020 is at least 2 blog posts a week. I'm so impressed that you're blogging every day! That is such an accomplishment!

Jan 08, 2020 06:03 PM #15
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Grest advice, blogging is an individual item , each has something to say. How often one has something to say can change over time. Set a goal for myself 2 times a week for now.

Jan 08, 2020 08:21 PM #16
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

When growing up, I thought about going into journalism. Apparently, I liked to write. HA - I find that I'm not big on writing blogs unless I get bit by the writing bug. Doesn't happen often, so I need to set some goals. I could start with one blog a month and then move to 2 blogs a month, to weekly, etc. Thanks for the "kick" in the butt.

Jan 09, 2020 06:38 AM #17
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Good reminder that consistency is key, whatever you decide, stick to it.

Jan 09, 2020 10:31 AM #18
Thom Abbott |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Posting once a day....heavy sigh!  Yet I sooooooo need to do this. My website and blogging are way off track. We are going to be fixing that mess!

Jan 09, 2020 12:33 PM #19
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Your perseverance has paid off and those evergreen posts are really helpful, both here in the Rain and on our websites with the onslaught of G's new 'rules' and Z's dominance. 

You've definitely done the right thing and as with most everything in life, consistency PAYS OFF!!

Great job, Bill... 

Jan 10, 2020 07:55 PM #20
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Well done, Bill.. Figuring out what you want to accomplish is the first step, and perhaps not clear when starting out as a blogger. This provides good fodder to chew on as one tries to make those decisions.

For others who have been around this could be some excellent inspiration if the blogging and results are not as desired We all know the importance of consistency...making that happen is sometimes the challenge but worth the efforts.


Jan 11, 2020 01:33 PM #21
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Liz and Bill Spear - how about too much of a good thing.  

Like it or not, blogging works and it does make the phone ring ... my phone too. 

Having a highly specialized niche works magic to make the phone ring then we go to work helping those who reach out to us.  

Well done! 

Now, who let the dogs out?

Jan 11, 2020 06:55 PM #22
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