We have become more proficient in our branding and marketing strategy in identifying when a potential company or individual is ready, willing and able beyond a shadow of doubt, to change themselves and are eager to do so.
Many can say the right words, however, they do not mean it. They talk change and how they bought this and that. In our opinion this is not an evidence of being ready to change. As we said to someone, who eventually became a client, "it sounds like you are re-painting your rut!"
In branding and marketing strategy terms, our perfect client is someone who knows that change begins with themselves. In a real estate practice, it is akin to the ideal seller who takes your advice without questionning your expertise, or the buyer who is ready willing and able to buy!
This is what it takes to go from zero listings to a $100 million listings in a year and a half in a new state, and sell $60 million in that time frame.
This is what it takes to find an uncontested market niche, and thrive in a crowded arena in luxury.
This is what it takes to set up a lifelong system of always having business by working several communities in a middle class marketplace with a brilliant strategy!
It is not so much about the dollars you can make, it is about the happiness to be working in your wheelhouse (the ideal venue). When you change yourself, you are mindful about staying on your sweet spot. When you are mindful of maintaining your signal, the universe bows at your feet, and synchronicity rules with great opportunities and possibilities.
Are you really ready to Change, or just Re-Painting Your Rut?
“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”