"Did YOU really say THAT?!"
Real estate agents must refrain from puffing and relaying false information to potential buyers / sellers. State only pertinent facts. Research the rest to avoid fines or worse, suspension or loss of license. Newbies get excited, wanting to win over a client by blurting out things that can get them in trouble. I learned early-on to give an opinion when asked.
Breaching confidentiality is a big no-no as well. An agent took a commercial listing, going under contract quickly. The buyer realized the business was in the red, then backed out immediately. The listing agent became mad, disclosing details to several agents in the office. The need to vent can come at a great price! Do it away from the work environment.
Avoid talking about religion altogether. Recently, while showing homes to prospective buyers, I was asked about the prominent religion in my selling area. I answered, "This is Utah!" and due to the Code of Ethics was unable to contribute more to that conversation. I have also referred to the local phone book, back before everything was posted online.
Then, there is always the subject of local schools for those who have children or grandchildren who may also move in the area. A quick reference to the Washington County School District website that displays all local schools, including bus routes, ongoing construction, locations, strategic plans. Anything and everything in one place!
Also, hold back at all costs from denigrating other professionals in the industry, even if you have first-hand knowledge about poor behavior, lazy work habits, less than stellar results, etc. Realizing that I was competing for the listing, a seller asked if I knew the other person. A simple reply of, "Yes, I know of that agent." was all that was said on my part.
More than anything, the Art of Listening plays a huge part in successful relationships and clients depend on us to help guide them by achieving their goals. Avoid gabbing for the sake of making small talk. Maintaining a professional stance while adhering to the Code of Ethics keeps everyone on the right track and moving forward toward the set goal.
Isn't that what we are all working for?
Happy sales all!
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Know anyone looking to buy or sell a home in southern Utah? Call me at 435.632.9374 or contact me at wanda@buynsellutah.com to help with local residential real estate because Wanda Can!
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