Remind your 2019 home buyers...

By
Services for Real Estate Pros with Marte Cliff Copywriting

A conversation last night with a neighbor reminded me that agents need to send their home buyers a reminder at the first of the year.

We were discussing property taxes - how insanely much people pay in some communities help buyers reduce their property taxescompared to what we pay here.

She said "Our property taxes sure went down when I found out about the homestead exemption."

I was startled - they'd been paying as if they were out of state owners for the past several years. For some reason she was talking with someone in the assessor's office who said "I notice you haven't filed a homestead exemption..."

I said "Your agent didn't tell you about that??" Her reply was that he hadn't mentioned anything about it.

If you have such an exemption in your state/county, you may have told your home buyers about it at the time of purchase. Perhaps my neighbor's agent did. But as you know, that's a busy, emotional time, and people forget.

Sending your 2019 home buyers a note or making a phone call to be sure they've filed the proper papers is a good reason to connect this month - and if you happen to save them money, it will endear you to them.

Another good way to connect:

Send both your buyers and sellers a copy of their closing statement to pass along to their tax preparer. Sure - they have that in their paperwork, but if you send them a copy they won't have to take time to dig out those files to make a copy themselves.

It's simply a nice gesture - one that shows they mean more to you than a commission check.  

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Groups:
Real Estate Rookie
It's all about them (ThemThem)
EXPRESS WITH WORDS AT ACTIVERAIN
Blogs Happen...
Bananatude
Tags:
real estate self promotion
past client connections

Spam prevention
Show All Comments
Rainmaker
1,581,151
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Anna Banana Kruchten Broker/Owner, CRB, CRS We bget a break of about 1/2 of a home's value. No break on the land or outbuildings. It's nothing to sneeze at!

Jan 09, 2020 04:19 PM #2
Rainmaker
3,514,675
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Marte - what often it is said/discussed/explained in the course of a real estate transaction may be forgotten or otherwise disappears. Timely and consistent reminders are a good tool to stay in touch.  And be thought of as a helpful and knowledgeable source of real estate information.  

Jan 10, 2020 03:00 AM #3
Rainmaker
3,325,040
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Marte... I've been sending out closing statements to my buyers and sellers at the start of each year for decades now. In NC, we really have no real property tax exemptions. In SC we do have a small one for people over 65.

Jan 10, 2020 06:27 AM #4
Rainmaker
1,581,151
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Michael Jacobs It never hurts to be thought of as helpful and knowledgeable!

Nina Hollander - for some reason, that does not surprise me in the least.

Jan 10, 2020 08:37 AM #5
Rainmaker
464,331
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

Sending out those closing statements is on my list for next week.

Jan 10, 2020 05:19 PM #6
Rainmaker
1,581,151
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Good for you Michael Eisenberg - show those folks you care!

Jan 10, 2020 07:55 PM #7
Rainmaker
655,995
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Very good ideas! We do send out the tax exemption for seniors and disabled home owners.  What a good idea to send the settlement statement with a note! 

Jan 11, 2020 12:00 AM #8
Rainmaker
1,509,788
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Finding ways to help throughout the year is a great way to stay in touch with past clients. Excellent advice!

Jan 11, 2020 05:15 AM #9
Rainmaker
499,719
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Hi Marte: What you are saying about property taxes is so true! Here the taxes went up so high that the public (second home buyers) is just walking away--Between the high taxes and the lack of deductibility over $10k, we are really suffering. Thanks for the informative post!

Jan 11, 2020 06:45 AM #10
Ambassador
1,957,832
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

The only property tax excemptions we have are for elderly and disabled people - and, even at that,  it's for low income houseolds only.   

Jan 11, 2020 07:07 AM #11
Ambassador
1,957,832
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

PS. I can see why it would be a great idea to send it out though, if appropriate to your market ( and clients).  Providing value while staying in touch is the way to do it. 

Jan 11, 2020 07:15 AM #12
Rainmaker
1,581,151
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Debra Leisek I'm surprised at these comments - I didn't realize Idaho was unique in offering the homestead exemption to all resident homeowners.

Kat Palmiotti As you know, staying in touch is the key to repeat business and referrals. It's good to do so in a helpful manner.

 

Jan 11, 2020 09:04 AM #13
Rainmaker
1,581,151
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Paula Hathaway, REALTOR, LBA When I hear about your taxes, I wonder how anyone but the very wealthy can afford to live there.

Debb Janes EcoBroker and Bernie Stea JD I believe we also have tax breaks for low income people, but they're in addition to the homeowner's exemption. We also have breaks for agricultural use, wetlands management, etc.

Jan 11, 2020 09:08 AM #14
Ambassador
4,129,714
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Marte:

There is often information homebuyers are not aware of that we can share. Thanks for the reminder.

We also have a homestead exemption and new owners can apply once they own the home at the beginning of a calendar year. It’s $7000 off the assessed value so the tax savings is small.

I send out the prior year’s settlement statements to all clients for use in preparing their taxes.

Jeff

Jan 11, 2020 11:41 AM #15
Ambassador
4,055,351
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Marte- good advice. I can remember after we bought one of our first homes, our wonderful agent contacted us about this!!!! Loved her for that. 

Jan 11, 2020 12:08 PM #16
Rainmaker
1,581,151
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Jeff Dowler, CRS I think people appreciate it - and remember you - any time you provide time or money saving information.

Kathy Streib - and you still remember that extra service...

Jan 11, 2020 12:43 PM #17
Rainmaker
2,117,916
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Hi Marte Cliff - A few days ago, I posted on the same topic. I believe it's very important and every agent should take responsibility in getting the word out. You did a great job. I guess I didn't do a good enough job. Subsequently I didn't get many comments from AR. However, I have notified my clients and that's what's important to me. 

Jan 11, 2020 08:21 PM #18
Rainmaker
1,581,151
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Patricia Feager, MBA, CRS, GRI,MRP I didn't catch your post - probably because I haven't spent anywhere near enough time here in the past few weeks. I think it all depends upon the day, the time of day, and who is looking when a post shows up on the roll.

Jan 11, 2020 08:38 PM #19
Rainmaker
2,516,446
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

A helping hand goes a long way....imagine if we all shared one?

Jan 12, 2020 06:06 AM #20
Rainmaker
1,581,151
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Richie Alan Naggar Your words made me visualize all the people around me, in stores, etc. reaching out to each other. It was a pretty neat visual.

Jan 12, 2020 08:34 AM #21
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
1,581,151

Marte Cliff

Your real estate writer
Do you have a question about real estate copywriting? Just ask!
*
*
*
*
Spam prevention