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A random thought on a snowy Sunday

By
Services for Real Estate Pros with Marte Cliff Copywriting

Your website, with its unlimited potential to let you showcase your services and promote your wondering whycommunity, is (or should be) the hub of your marketing efforts.

That being the case, everything else you do should invite people to visit you there.

  • So why do so few agents include their URL in their email signature?
  • Why isn’t it included in every Active Rain post signature?
  • And thinking of email – why do so few agents reveal their location in their signature?

Comments(14)

Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good afternoon Marte. This is an excellent question. I can't imagine why you wouldn't put your URL.

Jan 12, 2020 01:16 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Sheila Anderson That always puzzles me.

Jan 12, 2020 01:25 PM
Sheila Anderson

Me too.


 

Jan 12, 2020 01:42 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Marte,

All our clients do include it in their signature on their ads, on their signs, etcetera

Jan 12, 2020 02:04 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Ron and Alexandra Seigel - because they have you to remind them!

Jan 12, 2020 02:28 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Marte- very good question. I'm just throwing this out but is it because they feel someone could "Google" their name??? I don't know?  

Jan 12, 2020 06:33 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I don't know either, Kathy Streib. Someone could Google them, but how many people would bother? Part of good marketing is to make it easy for people to find you and get in touch. 

Jan 12, 2020 09:13 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Marte Cliff  the two team members are easy to find online and offline.... they're totally covered....

Jan 13, 2020 01:52 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Marte... a question I've asked myself more than once. I recently suggested to a new member that she actually include a signature block. I always wonder why agents act like secret agents and make it so hard for the public to find them by phone or email.

Jan 13, 2020 05:41 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Those are good questions for a snowy (or any type) of Sunday (or any day!)

I'll have to check mine.

Jan 13, 2020 05:46 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

I can only speak for myself. Texas has tough rules for Brokers and Agents. My signature includes what is mandated by my state and Broker.  

Jan 13, 2020 08:25 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Barbara Todaro With you at the helm, I would expect nothing less!

Nina Hollander I will never forget a speaker I heard at a Realtor convention back in the 90's - she was talking about how foolish it is to be a secret agent. Her presentation was so entertaining, I doubt if anyone else has forgotten it, either.

Jan 13, 2020 09:24 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kat Palmiotti You've probably had fun with changing everything after your move. Once you've been in business for a few years, the number of places you can be found is astounding.

Patricia Feager, MBA, CRS, GRI,MRP It's always wise to follow the rules!

Jan 13, 2020 11:31 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Those are really really good questions - and I think I need to go redo my signature!

Jan 22, 2020 08:54 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Good for you, Lise Howe!

Jan 22, 2020 09:00 PM