WHAT IS YOUR TEAM VALUE PROPOSITION?

By
Education & Training with Performance Development Strategies

Today’s workforce is looking for much more than just a paycheck. And in the real estate brokerage it is more than commission splits.  I know there are some that don't believe that.  They also care very much about the values that and the culture that is lived not just what is said.  Living the values starts at the top but it is modeled by all members of the leadership team.

After you have hired the best people your challenge as a leader is to keep them engaged and producing results. And keep in mind that people want to feel that their work is producing meaningful results. Team members who are engaged will help create loyal customers who will rave about them and your organization. That will happen because your engaged team have exceeded customer expectations. But remember too that you will need cohesive and effective teams, not people in individual silos. While it is true that everyone has different talents, these must be blended to create a group effort.

Creating a winning team begins with creating a culture that allows your employees to challenge, to question, and to create. Get to know your entire team. Don’t just spend time with people with whom you are comfortable or those with seniority and experience. For example, some may be selected for their big picture systematic thinking and planning. Some may be selected for their attention to detail and getting things done right. Some may be selected for their consensus building and understanding of relationships. By the way you must look at that person that you perceive to be your weakest link. What is that person’s strength? Encourage him or her to leverage that strength.

Building a high performing team depends on the leader’s ability to construct relationships within the team. As the leader you must establish very clear goals and demonstrate full commitment to their achievement.

Trust is essential to success of the team. People must feel free to ask questions with the confidence that they will receive support and the information that they need. There must be honest, complete and open communication throughout the group.

Deam Team

Competency is important when creating highly effective teams. The personal competencies necessary for teamwork are technical and interpersonal skills, possibility attitudes, and the desire and ability to achieve goals. Technical competency is a thorough understanding of how to do the job and the skills required to fulfill the job requirements. Interpersonal skills are those skills required to successfully interact with others. Possibility attitudes include “All Hands On” confidence and a belief in one’s ability to positively influence outcomes. Each individual team member must bring high levels of personal and technical competencies. This means that every individual has a personal responsibility to make a positive contribution to overall team performance. Every team member knows his/her job, but they collectively have the attitude that each person on that team will do whatever it takes to get the job done.

A skillful leader empowers an engaged team which creates loyal customers and business success.  For a similar post on our web site see WHY WOULD A QUALIFIED EMPLOYEE WANT A JOB AT YOUR COMPANY.

Would you like to build a value proposition that will create a loyal team?

Contact us to learn more

or call 914-953-4458.

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Topic:
Real Estate Best Practices
Location:
New York Westchester County
Groups:
Coaching and Mentoring
Tags:
employee engagement
employee value proposition
creating client loyalty

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Rainer
546,945
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Love Team concept of doing business, it might be in my future too!

Building a high performing team depends on the leader’s ability to construct relationships within the team. As the leader you must establish very clear goals and demonstrate full commitment to their achievement.

Jan 13, 2020 04:09 AM #3
Rainmaker
3,478,805
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Grant - asking questions that will enhance value is a good one. Continuing to examine what creates and/or expands competency along with other important elements is quite wise.  

Jan 13, 2020 05:07 AM #4
Rainmaker
3,280,649
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Grant... as you know I'm a sole practitioner... but your points about having a good value propostion for team members is well taken... I see many teams with lots of agents coming and going and I suspect it has something to do with the lack of a value proposition.

Jan 13, 2020 05:30 AM #5
Rainmaker
2,708,947
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

If a business or team doesn't provide value, customers will not continue to support that business or team.

Jan 13, 2020 06:09 AM #6
Rainmaker
2,031,478
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Barbara - in that way showing how our engaged team creates value for you the client.

Wayne - that is a absolute fact.

Sham - even solopreneurs have a team of masterminds.

Michael - in that way the team also feels that it is making a meaningful contribution.

Nina - don't forget too about your outside team (mortgage, home inspection, etc)

Brian - brokers need to undertand that when they just want to add agents to their numbers.

Jan 13, 2020 06:37 AM #7
Ambassador
3,891,448
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Grant I agree, and I think that is one of the main reason top producers move around.  Yes a bigger commision split is nice, but feeling like you are valued and a part of the desision making process is equally important.

Jan 13, 2020 07:28 AM #8
Rainmaker
3,254,679
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Getting to know the strength and even weaknesses of your team will benefit the entire business. At our first broker, no one was there to help guide anyone and everyone flew solo...

Jan 13, 2020 08:53 AM #9
Rainmaker
2,031,478
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

George - that is so true and Nina Hollander just mentioned the same in her blog on change.

Larry and Sheila - ignore people and they will go away.

Jan 13, 2020 10:15 AM #10
Rainmaker
4,641,925
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant

Another one of you excellent blog posts full of good materials.  We may be dubbed by some as solopreneurs, however in order to do what we do we form a team with out clients, and with the people who works with us all over the US.  It is clear to anyone looking in that we have an alignment of purpose with each member of the team, whether it is our SEO expert, or our graphic designer.  A

Jan 13, 2020 12:50 PM #11
Rainmaker
2,031,478
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Ron and Alexandra A - your point is excellent.  We really arent't totally alone.  We have team/partner relationships.

Jan 13, 2020 01:51 PM #12
Ambassador
1,935,705
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

What Alexandra said. Her comment totally sums it up for us too. And, in the near future, we hope to be adding a team member to our small brokerage. Always great advice in your posts, Grant. D 

Jan 13, 2020 02:07 PM #13
Ambassador
4,017,421
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Well said Grant- A team gets its lead from the leader or manager but each member of the team is important. It doesn't matter if the team is part of the same company or brokerage or if it's you and your chosen vendors. Everyone needs to be on the same page. 

Jan 13, 2020 07:07 PM #14
Rainmaker
3,041,159
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Grant.

I'm available from 3AM to around 6:30PM.  Our team leaders are very knowledgeable

Jan 14, 2020 01:49 AM #15
Rainmaker
2,031,478
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Debb and Bernie - thank you.  Hope this helps you.

Kathy- yes, even the solopreneurs have a team.

James - great news.  You are an early riser!

Jan 14, 2020 03:14 AM #16
Rainmaker
1,519,327
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Great advice Grant Schneider, give them a reason to join your team and actually stay for a while. 

Jan 14, 2020 07:03 AM #17
Rainmaker
5,580,531
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Grant, for sharing your experience and your advice.

Jan 14, 2020 08:50 AM #18
Rainmaker
2,031,478
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Beth - well put.  It is about retention and engagement.

Roy - thanks for stopping by.

Jan 14, 2020 09:42 AM #19
Rainmaker
4,208,674
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, I strive to have individual value for each and every one of my clients.  Not a team here....

Jan 16, 2020 08:07 AM #20
Rainmaker
572,725
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Hi Grant, creating a dream team must be a challenge because of ego which usually percolate among humans.

Jan 18, 2020 04:28 AM #21
Rainmaker
2,031,478
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Joan -yes, I do exactly the same thing.

Maria - yes, but you can get what you want by help others get what they want.

Jan 18, 2020 06:01 AM #22
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