Once again during a real estate association new member orientation I heard a new Realtor state he was working real estate part time. Funny I had that same part time sales illusion when I first discussed entering this industry. After a very direct conversation with my now broker, Judith Ritter co-founder of Dirt Road Real Estate and the other co-founder of Dirt Road Real Estate, Elise Harron , their insights altered the course of my part time expectations.
The Top Sales Illusion – Your Timeframe Is Your Timeframe
You can schedule showings within your time frame. Unfortunately, the majority of my sales leads are people who see listings on the Internet and immediately want to visit it. Short notice appointments are more common than one would think.
For the last two weeks, I have had two last minute showings and fortunately the homes were vacant. Of course, there are those sales leads from out of state who must fly in and they usually are more realistic with scheduling property showings. And calls at 8:30pm or at 7:30am are not that uncommon especially with the different time zones.
Additionally taking time away from your real estate for vacation or just a day off is not easy. Again, sales leads come when you least expect them. Real estate is not a 5pm to 9pm job. Rather is it almost 24/7 especially for those just entering the real estate industry and building their real estate practice.
The Second Sales Illusion – Sales Transactions Are Repetitive
Once you have completed one residential or vacant land transaction, the following real estate transactions are almost carbon copies. So far not one real estate transaction has been the same. Each one requires different actions or exposes unique sales obstacles that prevent Close of Escrow. These different actions add to your time.
For example, one listing I have the local utility company has placed some insulators on the client’s vacant land property which restricts access to this property. Currently, I have invested over 60 minutes attempting to contact the local utility company. I have left three voice mails with no return calls. From speaking with local builders, this non response is quite common.
The Third Sales Illusion – Technology Is the Answer
With technology many think they can conduct real estate part time solely via their smart devices or email. Sometimes actual telephone calls must be made during the middle of the day or you as the Realtor must make a visit to the County to secure or confirm permits.
Sales leads do not want to hear a voice mail. They want to talk to a real person.
Yes real estate is not part time especially in a high velocity sales market place. With desirable homes selling in one (1) to three (3) days, time is truly of the essence. Then add in your local to national membership dues, the part time sales illusion quickly fades as reality sets in.
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