Brand Positioning: Becoming A Game Changer with What You Stand For!

Reblogger MichelleCherie Carr Crowe Just Call...408-252-8900
Real Estate Agent with Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty DRE# 00901962 Lic.1985

Well it sounds like Miller Beer is definitey using social media differently than almost any other large corporation. I have not heard of any other company rewarding people for unfollowing them. It's a good way to reinforce the idea of truly connecting live and in person with people you care about.

Original content by Ron and Alexandra Seigel DRE00893924

Simply stated, brand positioning is the space that a given brand occupies in the mind of its customers or clients.  What does your personal or company brand stand for?  Where do you stand in the minds of their target market in relationship to your competition?


This is your brand position. In the commoditized world of real estate marketing, your ability to clearly define and effectively communicate your brand position is the most powerful way accelerate the pace at which you grow your business and you become the game changer.


In the fiercely competitive beer market, this recent campaign by Miller Beer was in our opinion brilliant.  Created by DDB Chicago positions the age old slogan of Miller Beer "It's Miller Time!" as the original social media, is positioned as the antidote to  collective social media. 


The company’s research found that people will spend five and a half years of their lives on social media, and 50% of 21-to-27 year olds only meet up with their close friends a few times a month. 


Take time to view the following 3 videos (total time 2 minutes and 2 seconds) Each makes a clear statement as to the difference between a few thousand followers vs a few friends called "Followers". 


We also liked this video this 16 second video that made this subtle statement about online dating.  This 16 second video is called "Swiping Left!"


And we wish you lots of HahaHa moments with your friends with this additional 16 seconds video.

To add to the campaign's momentum, the brand is "complementing this notion with a promotion that will reward drinkers who unfollow Miller Lite on Facebook and Instagram with free beer. Just text a photo or screenshot to an SMS short code and include keyword “Unfollow,” and the brand will send you a link to upload a receipt from buying some Miller Lite, and the brand will credit your PayPal account. Miller Lite is also taking two weeks off from any social media of its own.


Whether you are selling beer or real estate, you have to stand out in the minds of your clients.  Taking command of how your personal or company brand is perceived in the minds of your target market is the essence of brand positioning. As a real estate marketing professional, if you do this right you can become the game changer in your marketplace.


What does Your Brand Stand For?

Written by Ron & Alexandra Seigel-




ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 


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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Thank you for the re-blog of our post.  I feel certain that the tides are turning on social media and where it works and does not work.  A

Jan 14, 2020 02:45 PM #1
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