Arrogant Bastard. . .Really?

Real Estate Agent with GreatWest Realty DRE# 00827565

I must admit, until I encountered Ron and Alexandra Seigel here on ActiveRain, I hadn't paid as much attention to branding as I should have been!  But, I've moved away a tad from that ignorance, and am currently a little more alert to any interesting branding which comes my way.

Yesterday, was a busy day with some challenge dealing with certain appointments I was trying to obtain.  I had a nice lunch earlier in the day, but by day's end, I was exhausted and not really hungry.  On the kitchen counter I found a small bag of Angie's "Boom Chica Pop" Sweet and Salty popcorn, from the Dollar Tree. I peered into my refrigerator, and set my gaze on a  22 oz. bottle of Arrogant Bastard Ale resting on the top shelf.  It seemed a pleasant pairing to me.

After a few sips, of this previously untried brew, I thought it pleasant enough, but noticed a slightly bitter flavor, which I haven't experienced with my favorite ale, Anderson Valley Bourbon Barrel Stout.  Still, I was interested in the “Arrogant Bastard” branding which contained the bi-line, "You aren't worthy."

Curiosity had me doing a little exploration on the internet to learn more about this product. Here's a little snippet located: "This is an aggressive beer. You probably won't like it.  It is quite doubtful that you have the taste or sophistication to appreciate an ale of this quality and depth." 

Well, since I had only partnered it with the small bag of popcorn from the Dollar Tree, I certainly wouldn't entirely disagree with their assessment about my sophistication. However, while I admire their interesting marketing, I will stick to my favored “Anderson Valley Bourbon Barrel Stout." It’s twice the price, but worth every cent!

Comments (77)

Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I have a very mixed response to this one. Since they promise that I won't like the taste, I probably wouldn't try it.

Jan 17, 2020 11:44 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Debe Maxwell, CRS I love this idea for a contest hosted by Patricia Feager, MBA, CRS, GRI,MRP 

Jan 17, 2020 12:17 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I wonder how that marketing slant is working for them!

Jan 17, 2020 01:28 PM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Like that beer a lot, and their other IPA's are quite good.  

Jan 17, 2020 03:03 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Thank you Myrl Jeffcoat; That branding really grabs your attention...



Jan 17, 2020 09:12 PM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

I like branding that grabs your attention. I may or may not like the product but, it may get me to try it. Have a great weekend!

Jan 18, 2020 05:35 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I have to admit i have gotten away from my branding as well. It is so busy i wonder where would i find the time. I know i shoul dmake the time. But i have not. Usually the winter slow down is my time to all that, but there has been no slow down

Jan 18, 2020 05:53 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I'm not much of a beer drinker...I really don't like stout so this certainly wouldn't be for me. 

Your title is awesome and it certainly did the trick of getting us to read!

Jan 18, 2020 07:24 AM
Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in German and Real Estate * M.A. ABR ASP

While the "Arrogant Bastard" doesn't appeal to me at all, the assertion is a brilliant example of reverse psychology. I am convinced that it brought this company and beer much publicity and probably revenue. It certainly worked to get us talking about it! You've got to be bold to stand-out in that sea of craft beers. There are so many cutesy names, and artsy labels already, what else can be done to draw attention and be memorable? 

Jan 18, 2020 08:42 AM
Sheldon Haywood
McGraw Realtors - Tulsa, OK
Your Realtor For Life!

It's great branding that grabs individuals attention. Working on branding is not simple to do but setting aside time to work on branding is a must. I do like this beer but not sure what I paired it with when I tried it. Great post!

Jan 18, 2020 12:40 PM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Interesting branding on everything you had left in the fridge. Marketing is all around us 24/7.

Jan 18, 2020 01:21 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I haven't run across either of these brands, but think I'll pass on both.

Jan 19, 2020 12:58 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

An interesting take on push pull marketing. Imply the customer is not right and hope their ego will pull them into buying the product. 

Jan 19, 2020 04:16 AM
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire


But you got to admit, the name is very catchy for it was the thing that caught my eye right away in your title. Now if it only lived up to its arrogance, cheers dears cvc

Jan 24, 2020 08:56 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

That's about the funniest thing I've read in a real estate column lately. I wondered if you had finally told the telemarketers what to do with all their insistent phone calls!

Jan 24, 2020 06:43 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Saturday morning, Myrl.

Have a very special weekend.

Jan 25, 2020 08:25 AM
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Myrl Jeffcoat, I do not know where to even begin with this  interesting post.  I can see where seemingly negative branding would catch my attention, however, I do not believe I would follow through and make a purchase.  Your humorous post was light enough and caught my funny bone.

Jan 25, 2020 01:48 PM
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent


Feb 05, 2020 07:12 PM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Too funny! The name of the beer is hilarious. I am not much of a beer drinker, so I will take the popcorn!

Feb 06, 2020 06:52 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Interesting beer brand for sure and I am always impress with Ron and A and there blogs that teaches us all something!


Feb 07, 2020 06:52 AM