You know, LinkedIn isn't talked about very much in terms of where real estate agents should be marketing themselves. It's a great place to connect with industry influencers. Meaning it's easy to build relationships if there is a particular industry you want to sell your services to. (great for tech cities, military towns, etc)
However ---- there are a lot of people using LinkedIn incorrectly. You would assume that after 18 years (yes, LinkedIn is 18 years old!) there would be a little more social intelligence from some of it's users.
Here are the DON'Ts for LinkedIn for Real Estate:
1. Don't sell your services on the first interaction
In many ways, LinkedIn messages can resemble your email inbox. We understand real estate agents will get plenty of "read this email for more leads" type emails. Imagine if you added somebody on LinkedIn, and they immediately emailed you trying to sell you something. It's a horrible first impression. You should always be building relationships. Don't jump to marriage if you haven't even been on a first date.
2. Don't be shy about adding new connections
Facebook is for friends. Some instagram and twitter users will keep their accounts private. There are no private accounts on LinkedIn. People are more likely to accept a "friend request" from a stranger on LinkedIn - especially if you share mutual contacts with them, work in the same industry, or live in the same city. Adding multiple people within the same industry is a great way to build your social proof.
3. Don't avoid your competition
Your competition also happens to be your peers. Feel free to add other real estate agents as connections, especially active users. People who post regularly will be of great benefit to your business. Agents outside of your area might share articles or ideas that you can use as inspiration. Some agents might ask for questions, and you can connect with the community of agents to further your never-ending learning.
4. Don't only visit LinkedIn once a month
LinkedIn doesn't have the problems that Facebook and Twitter have when it comes to non-relevant content or fake news. When you add other agents, prospects, and people within a community your newsfeed will be highly curated with relevant content to further your learning. This allows you to comment on posts to build relationships. You can pull talking points from the industry you are prospecting. And you can also post links to other people's articles with your commentary to help establish yourself as the local real estate expert on LinkedIn.
Want to know the CORRECT way to use LinkedIn for Real Estate?
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