YouTube Thursdays - You Should Feel Proud to Wear a Niche

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays - The Importance of Wearing Your Niche with Pride

 

 

In our opinion, establishing your niche-dom(s) in real estate is a must right now. If you already have one or two, great. If not, we suggest you call our Branding Gurus and Marketing Experts, Ron and Alexandra Seigel.

The process they utilize is complex, and it's based upon you - your passions, preferences, strengths, and values. Naturally, they also do a pretty thorough evaluation of the marketplace too. Sound easy? It's not, trust us. 


Once you have established a niche, you'll feel much more confident. Confidence is attractive and helps you connect easier with others. Plus, since a niche is based upon your unique value proposition, there is little to fear from the competition, since nobody can emulate "you." 

 

Trying to establish a niche that isn't well suited to you, is akin to wearing an ill-fitting clothing garment. It's uncomfortable. Once Ron and Alexandra helped us recognize our passion is for homes located in soothing environments surrounded by nature, the electricity shot through the air. ( We're not kidding! It was an amazing moment.) 

 

Once the niche was established, Ron and Alexandra ( and their team) built our brand. Our logo - the colors, the design, and our taglines were all carefully chosen through a process and reflect the two of us. Hence the extreme confidence, we now have in our brand. We are proud to wear it. 

 

Niche Video Marketing is Easier and Attracts Like-Minded People

 

What does this have to do with video marketing? Everything. Once you have discovered your niche(s), your marketing, including video,  will be targeted to your perfect target demographics. And, since your marketing reflects your values and passions, viewers will either feel drawn to you, and your brand, or move on.


Think of video marketing as a prequalification of sorts. Next week, working on a video marketing plan to build your nichedom. 

 

YouTuber of the Week

 

Yep, it's Charlie again. Charlie is so inspirational and we really like his use of pop-up bubble dialog in this one. As he admits, you wouldn't want to overuse this tool, but it's a fun change. If you don't subsribe to Charlie Dresen's YouTube Channel, Steamboats My Home, you should. 

 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 01/23/2020 01:00 AM
Topic:
Real Estate Technology & Tools
Groups:
The Art Of Marketing You
Building Your Niche
Around The Water Cooler
Bananatude
YouTube Thursdays
Tags:
videomarketing
youtubethursdays
nichevideomarketing
nichedoms

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Rainmaker
2,750,461
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I so badly want to have them help me, but I know that I might not be able to be consistent with the actions necessary to become top of mind for my niche since I don't like marketing myself or touting my merits to the world.

Jan 17, 2020 06:39 AM #21
Ambassador
1,956,668
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thank you Roy! 

Jan 17, 2020 06:44 AM #22
Ambassador
1,956,668
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Lanre-"THE REAL ESTATE FARMER" Folayan - true. It seems impossible to be the expert in all areas of real estate, so niche(s) make perfect sense. D 

Jan 17, 2020 06:45 AM #23
Ambassador
1,956,668
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Jan Green - you are owning your sustainablity niche and have become a valuable resource in your market. Bravo. D 

Jan 17, 2020 06:45 AM #24
Ambassador
1,956,668
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Bozeman Real Estate Group -  it is a fun change-up from the usual. D 

Jan 17, 2020 06:46 AM #25
Ambassador
1,956,668
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I'm with you Francine Viola - and the Video Oscar goes to Charlie! 

Jan 17, 2020 06:47 AM #26
Ambassador
1,956,668
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Exactly Jeff Dowler, CRS - 

Jan 17, 2020 06:47 AM #27
Ambassador
1,956,668
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Kathy Streib - interesting observation. You're right. 

Jan 17, 2020 06:48 AM #28
Ambassador
1,956,668
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Lise Howe - oh wonderful, I hope you'll share what you learn. That would be fun.  D 

Jan 17, 2020 06:50 AM #29
Ambassador
1,956,668
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Andrew Mooers | 207.532.6573 - yes, you raise great points. And you know I agree, the more we can transport people via senses - all senses, the more powerful the connection. Good reminder to really research your target demographics and keep them in mind with all marketing efforts. 

Jan 17, 2020 07:25 AM #30
Ambassador
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I'm about to up my game on video but in the past I have always done niche marketing. The long tail still rules and the law of attraction does too.

Jan 17, 2020 08:20 AM #31
Rainmaker
1,250,578
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I am such a rookie in the video regard, Debb Janes EcoBroker and Bernie Stea JD  ... but at least, via your AR cheerleading and leadership ... I've dipped my toe in those waters.  I hope you understand just how much you help your fellow AR members with these posts ...

Gene

 
Jan 17, 2020 09:10 AM #32
Rainmaker
3,885,190
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Debb Janes EcoBroker and Bernie Stea JD ,

Glad to see your post featured. Excellent on so many levels..thank you for sharing your knowledge and expertise..we are blessed to have you teaching us in the rain!

Jan 17, 2020 09:53 AM #33
Rainmaker
4,237,523
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, your niche does suit you well, as you walk the walk and live it too! 

Jan 17, 2020 10:27 AM #34
Rainmaker
833,528
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Love the analogy of of ill fitting clothes being akin to a niche that is outside of your lane. 

Jan 17, 2020 03:05 PM #35
Ambassador
1,956,668
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Joe Pryor - when you talk, I listen. Your words are pure gold -long tail and law of attraction. 

Jan 17, 2020 03:43 PM #36
Rainmaker
1,321,698
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Debb Janes EcoBroker and Bernie Stea JD - I love the video, it gave me some more ideas.  I appreciate and look forward to YouTube Thursdays.

Jan 17, 2020 04:40 PM #37
Rainmaker
575,443
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Wow.. you give me the direction Debb Janes EcoBroker and Bernie Stea JD . All I need is the plunge. I hope soon! 

Jan 18, 2020 04:41 AM #38
Rainer
345,732
Charlie Dresen
Steamboat Sotheby's International Realty - Steamboat Springs, CO
Steamboat Springs, CO e-Pro

Hey Debb Janes EcoBroker and Bernie Stea JD thanks for the plug . . . again.

Finding and then establishing a niche in your business is all about introspection and figuring out what you love within your business. With this come passion and becomes what your love to talk about. Authentic passion is what people want from you. Regarding real estate, no one want to be sold a home. But if you can educate why that 50's mid-century modern home is such a great investment then the home sells itself. 

Jan 20, 2020 01:58 PM #39
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Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I always enjoy your YouTube Thursdays. The example you use this week is very uplifting and effective Debb Janes EcoBroker and Bernie Stea JD 

Jan 21, 2020 06:00 AM #40
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