My Maui newsletter got changed up with videos!

By
Real Estate Agent with Hawai'i Life Real Estate Brokers HRE# 58089 - RS

My Maui newsletter got changed up with videos! 

I do an email newsletter, and it started a long time ago when I first got into this real estate business, back in 2000 - that seems like ages ago now.  My newsletters then were very simple emails reporting on the new listings that were featured on the Realtor Caravans.  Just plain text, with no pictures or even links, in the hopes that every email would get through.  I have posted them as blog posts here on Activerain (see sample post).

After a while people started replying that they'd like to see pictures of the homes, or some kind of interesting graphics, so I did that, gradually adding links and small pictures with the email newsletters. 

I soon realized that the weekly newsletter was a lot of commitment and work and it gradually became a once a month task.  Over the years that also became a burden when things got really busy and it devolved into a newsletter every other month, but loaded with lots of information gleaned over the 2 month period.  I started using Mailchimp which made it easier to add interesting content, and also track the recipients.  Even though it was less frequent, there was still an awful lot of work involved to make it seem worthy of waiting so long for.  Thankfully, by writing a blog I was providing myself with lots of content which could be used in the updates.  See a sample of the old Mailchimp newsletters here.

The newsletters went out, year after year, rain or shine, with the odd exception for the holidays.  Subscribers would come and go and many have dropped off the list as their emails became defunct.

About a year ago one of our title company reps sat down with me and showed me a simple way to improve my newsletters, and suggested adding a short video each time, and making it twice a month.  I agreed, and we came up with an easy format to use.  Once a month the newsletter is all about the statistics of Maui real estate, and in the middle of the month the newsletter is about Maui lifestyle.  It's a simple formula, and I've been sticking to it now for over a year.  I am getting more comfortable about being in the short clips.  For the lifestyle video I usually put together a short 1-minute movie.

I guess it must be working since just the other day a client (buyer who is now ready to sell) told me she appreciates that I kept in touch all those years.

Video screenshot - January 2020 Georgie Hunter newsletter intro

CLICK HERE TO SEE THE JANUARY 15, 2020 NEWSLETTER ON MAILCHIMP

I'm writing this as part of the January Challenge from Endre Barath.

 

Thanks for reading my Maui blog...

Buying or selling real estate on Maui?  That's what I do.  Let me help YOU.

Georgie Hunter R(S) e-Pro, Hawai'i Life Real Estate Brokers
26 Baldwin Ave, Paia HI 96779
E-mail or call/text: 808 283-0635

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Ambassador
4,044,064
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Georgie- years ago I used to send out a newsletter through Constant Contact and I have to agree. It became a lot to keep up with. I love your plan that you have now. You know each month what you're going to do. And I'll bet your readers look forward to your lifestyle video...short and easy to view!!!

Jan 17, 2020 08:11 PM #1
Rainmaker
3,504,470
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Georgie - what a good success-in-the-making.  You listened, made improvements as necessary and showed consistency which is so important in marketing.  Good for you.  

Jan 17, 2020 08:37 PM #2
Rainmaker
3,277,122
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Georgie, I loved your post and the changes you made. I have been doing a monthly Newsletter since well let's just say since emails came into existance:)) and it was just from a Title Company too... but always worked well... Then they stopped doing it so I switched to a Home warranty company's Newsletter... what I changed was that I write a paragraph about what ever I feel is important...the economy.... the local real estate market.... what ever.. yes I will lose some who want to opt out but I have received referrals as well as repeat business from the Newsletter...Endre

Jan 17, 2020 08:59 PM #3
Rainmaker
1,314,615
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Georgie Hunter R(S) 58089

You have planted a seed and now I need to nurture it. I think this is a good way to go. 

Your experience on "Hawaii Life" has given you a great video presence!

Jan 18, 2020 06:46 AM #4
Rainmaker
558,619
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

 

 

Jan 18, 2020 08:21 AM #5
Rainmaker
1,419,281
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

That is a cool idea. Keep yourself in front of buyers and sellers with some fun video stuff.

Jan 18, 2020 12:24 PM #6
Rainmaker
1,533,264
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

marti garaughty Thanks for the feature!

 

Jan 18, 2020 02:22 PM #7
Rainmaker
1,533,264
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Thanks for dropping by and for all the kind comments!

Jan 18, 2020 02:22 PM #8
Ambassador
4,044,064
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Jan 18, 2020 05:56 PM #9
Rainmaker
834,241
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Love the video, have been thinking of including some video in my mailchimp newsletter. Have to work out how to embed or link it in. 

Jan 19, 2020 04:46 AM #10
Rainmaker
3,881,925
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Georgie Hunter R(S) 58089 ,

I'm so glad that Kathy Streib featured your post in her "Ah-ha" moments for the week. Good for you for staying relevant to your audience and staying top-of-mind with them consistently. Making improvements along the way!

Jan 19, 2020 08:01 AM #11
Ambassador
4,123,001
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Georgie:

I think the videos are a great idea - people generally enjoy watching them, they are more interesting, and it has a more personal feel to it. I really liked your video - short, to the point, with some good information, and it gives people a sense of your personality!

Jeff

Jan 19, 2020 09:55 AM #12
Rainmaker
2,050,642
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Georgie Hunter R(S) 58089 - I am that Kathy highlighted this.  Video is really more and more relevant and putting it in a newsletter is a great idea.

Jan 19, 2020 11:12 AM #13
Rainmaker
1,533,264
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Kathy Streib Thanks for featuring my post in your weekly wrap up!

Jan 19, 2020 05:38 PM #14
Rainmaker
1,533,264
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Nick Vandekar, 610-203-4543 It's really easy.  Just drag over a text module and use the embed code there... similar to blogging here.

Jan 19, 2020 05:39 PM #15
Rainmaker
3,263,428
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Congrats on being Kathy highlighting your post this week!  Well deserved!

Jan 20, 2020 07:01 AM #16
Rainmaker
993,768
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Good for you.  It's not an easy start in video, but you've managed to pull it off.  I haven't started yet, a late bloomer, so good for you! 

Jan 23, 2020 05:40 PM #17
Rainmaker
1,759,998
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

This is another fantastic suggestion for improving my business. Thanks so much 

Jan 26, 2020 04:22 AM #18
Rainmaker
154,772
Raymond Henson, SRES, GRI
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

Very well done video and I loved the backdrop!  Thank you for the inspiration.

Jan 27, 2020 10:13 AM #19
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Maui Real Estate sales and lifestyle info
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