Let's take great brand No. 1. The atmosphere can be best described as clean, simple, high-tech and contemporary. With computers, media players, gadgets, and helpful sales associates, this brand has created a tech-friendly atmosphere where consumers can ask questions, play around with devices and get on-the-spot service.
Another company with a great environmental brand is brand No 2. Walking in the store, your senses are overtaken with live piano music, trendy displays and an assortment of high-end brands. They have also done a great job creating a store that carries the most progressive fashions while maintaining traditional service. This balance helps it achieve a strong environmental brand that appeals to women and establishes it as a high-end retailer.
If you haven't figured it out yet, brand No. 1 is Apple and brand No. 2 is Nordstrom-- two successful companies with strong environmental brands.
When it comes down to it, environmental branding reinforces a company's image in the marketplace and helps consumers find them in a vast sea of competition. This being said, shouldn't every company take its brand to the next level by capitalizing on environmental branding? Let's face it, this technique is no longer limited to retail.
Here's an example of how Real Living does it.
It's no longer pictures of two men in suits shaking hands in front of a yard sign. Today, you'll find lava lamps and smiles.
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