Most "Social Media Experts" Don't Have A Clue! Here's The Real Truth!

Real Estate Agent with Sterling Fine Properties

Stop listening to "social media experts" and paying for social media posting done for you..

Pretty much everyone has no clue except maybe Gary V #1 social media expert globally..

Here is what I know to be true and I hope you listen closely..

Social Media is for BRANDING not LEAD GENERATION with the exception of LINKEDIN..

I believe strongly in the branding part and here is why..

When you meet a potential new clients (especially higher end) they will Google you..

What will show up on the 1st page of Google is your Website, Facebook Page & Linkedin..

They will look and scroll quickly (7 second attention span) and will judge you quickly..

So you should have a consistent look everywhere with what you specialize in..

Here is my Facebook and Linkedin (notice the consistent look)

Notice on my FB no tips or goofy things (useless) but gorgeous homes with link to search..

My friends even started calling me "The Luxury Guy" fairly quickly after posting this way..


No one goes to Facebook, Linkedin, Instagram or especially Twitter to buy a home..

These companies are profit driven so unless you pay most everything never gets seen..

These platforms are not your friend!

The chances of you catching someones attention is about 100 to 1 (Facebook Ads Statistic)

So it's all about BRANDING..

In summary don't pay for generic posts potential clients only get interested by two things..

Gorgeous homes that stop them in their tracks to look at or their current home value..

Click on any of the links or photo enjoy the videos and Linkedin and Geo Data Strategies..


70+ YouTube Luxury Home Sales Training Videos


Linkedin Lead Generation Strategy

Geo Data Lead Generation Strategy

Real Estate & Luxury Home Sales Training


To your success,



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Hugh Thomas Lorch

Luxury Home Sales Training
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