Working Smarter Not Harder ~ Consistent Branding

By
Real Estate Agent with Coldwell Banker United Realtors® ~ 512.750.6899

 I’ve been reading many of the entries for January 2020 ActiveRain challenge hosted by Endre Barath, Jr.  What Changes Did You Make Last Year Or The Year Before That Worked?, and am inspired by many of the posts. It’s always good to read what goals and changes agents make and how they implement them.

Usually my goals for the next year are written with implementation in the beginning of the fourth quarter. For the past two years my world has been turned upside down with my Geno’s illness, many trips to the hospitals and finally the acquiescence to Hospice at home and my Geno’s passing the end of September. While understanding change is inevitable, it’s not always treated as a welcome visitor. 

Never before has having systems in place and my branding been more important. My business is almost 100% based on marketing to my community, referrals and past clients. Every month, quarter and yearly I make sure to spend time creating my market reports and posting them on my website. Over the last 10 years I’ve trained my audience to look for them with my consistent marketing. I have no doubt they are read, just the other night on an appointment a seller said: “I just read your December and Fourth Quarter post for Canyon Creek and was hoping you’d have your year-end post finished.” I’d been working on it and published it January 8th so he got to see it the evening before! I’ve learned to receive engagement from my market reports a regular appearance is needed.

Staying “top of mind” is paramount to my business. Two years ago I entered my data base into the “Clients for Life” program that Coldwell Banker offers for their agents. It’s been wonderful and is another touch each monthly for my clients to hear from me. This program takes creating monthly e-newsletters off my plate and helps me work smarter not harder.

2018 and 2019 production was right on target even with the chaos of life. My goals in 2020 are designed to be a comfortable pace. My daughter Melissa's real estate business is going great guns and I'm so proud of her. I’ve learned working smarter is much better than working harder and will keep me sane!

 

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Rainmaker
3,276,318
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Dorie, thank you for participating in this challenge, indeed I am all about working smarter than harder...sometimes it is the other way around and yes it is hard to get used to changes that we have no control over.. my thoughts are always with you in your loss but do not always bring it up, Endre

Jan 22, 2020 09:59 PM #21
Rainmaker
5,212,198
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good mornng, Dorie Dillard CRS GRI ABR Branding is MOST important.... if potential participants in the real estate market do not think of you, you'll have no business..... branding will make or break you.

Jan 25, 2020 03:08 AM #22
Rainmaker
1,313,878
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Dorie Dillard CRS GRI ABR - You have the right approach and because of your solid foundation and marketing in your community, you have been able to navigate through the rough seas of the last 2 years. 

...And with Mellissa's help, you will continue to aspire to greater things. 

As a Coldwell Banker Residential Brokerage sales associate, I have found that a lot has been taken off my plate. I get tremendous support from my office as well as corporately.  Working with CB has made a big difference in my life as well.

Jan 25, 2020 08:09 AM #23
Ambassador
4,122,318
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Dorie:

This is a wonderful testimonial to the value of having systems in place to enable us to work smarter, and which clearly have worked for you over the years, but even more importantly in the last 2 years that were so challenging. We all know stying in touch with our sphere and clients is essential and there are abundant ways to do this...it just needs to be done.

Jeff

Jan 25, 2020 10:37 AM #24
Ambassador
4,042,564
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Jan 25, 2020 06:19 PM #25
Rainer
13,723
Michelle Enciso
Pikes Peak Dream Homes Realty - Colorado Springs, CO
Exceptional Service for Exceptional People

Great advise. As a new agent I am still working on my marketing platforms and branding. Finding what I like, what works for me, and what can be done consistently is still within my trial and error period of learning. Thank you for sharing what you do and how it has worked. It is advise and sharing of this nature that makes me very grateful for the ActiveRain community I have become apart of. 

Jan 25, 2020 08:37 PM #26
Rainmaker
1,759,951
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Doris. I love this post. Your sweet spots of business are very similar to my own. I need to put the market reports on my website for my farm. Thanks

Jan 26, 2020 04:20 AM #31
Rainmaker
1,503,129
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Good for you for having a process in place that helps keep your business moving smoothly. Working smarter should be something we are all constantly working to improve.

Jan 26, 2020 07:04 AM #32
Rainmaker
213,645
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Big congrats on the effort to keep in place a system that works and brings in results.

Jan 26, 2020 07:19 AM #33
Rainmaker
154,028
Raymond Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

I admire your focus even under such difficult times.  You are an inspiration.  Thank you.

Jan 26, 2020 08:14 AM #34
Rainmaker
1,109,108
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Dorie. Working smarter not harder is a smart way to do business. Being consistent thru the chaos and then the loss of Geno. shows you the true professional you are. It's good this year you are going at a comfortable pace. It will help you heal and give you more time to take care of you. 

Jan 26, 2020 09:57 AM #35
Ambassador
2,947,393
Anna Banana Kruchten Broker/Owner, CRB, CRS
Phoenix Property Shoppe - Phoenix, AZ
602-380-4886

Hi Dorie Dillard CRS GRI ABR Working Smarter Not Harder is indeed the smartest way to go.   That is the title of a class I've been teaching here for many years.  Happy Sunday!

Jan 26, 2020 02:09 PM #36
Rainmaker
492,257
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Consistency is the key to our success and all the years I heard "Work Smarter, Not Harder" and this year I finally got it!  2020 will be my year to get it together.  Better Late than Never!

Jan 28, 2020 05:56 PM #37
Rainmaker
545,597
Melinda (Mel) Peterson
Real Estate Cafe LLC - Bend, OR
The Blessed Realtor - ABR, CRS

I was a fan of yours before, but I'm even more impressed at your positive attitude and resiliency, in spite of losing the most important person in your life, your beloved Geno.  May God bless you richly Dorie Dillard CRS GRI ABR!

Jan 28, 2020 09:55 PM #38
Rainer
8,377
Kurt Uhlir
Showcase IDX - Roswell, GA
Real Estate Marketing Coach & Speaker

Consistency definitely is the key to success and good relationships. People on average move every 5 - 10 years (owners and renters). If that number was for our clients, that means they're not actively buying for 80% - 90% of the time we might be messaging them over 5 to 10 years. You have to have ways to stay top of mind and add value for their lifetime, not just for a near-term transaction.

Jan 30, 2020 07:49 AM #39
Ambassador
851,589
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Sane . . . what a wonderful concept.  But this was a timely and nicely presented reminder that consistency is a key. This is the year I'm starting to do market reports (all these decades later). Still wanting to do them like Michael Jacobs used to do them.

Jan 31, 2020 07:42 PM #40
Rainmaker
1,533,139
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I have to admire your professionalism and determination.  You're an inspiration to me and others.

Feb 01, 2020 11:09 AM #41
Rainmaker
551,933
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Dorie-goal setting obviously works for you!  Thanks for sharing, it's inspirational

Feb 03, 2020 07:06 AM #42
Ambassador
3,544,980
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

As a former CBU graduate (our office here was nothing like yours!!), those classes about keeping in touch really hit home with me and I feel confident is something that I learned there that changed my business. It really does work and if you put it to work for you, you'll never have to pay for marketing to the masses again!!

Great post, Dorie and thank you so much for participating in January's challenge.

Feb 04, 2020 09:11 PM #43
Rainmaker
993,570
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Good for you for your consistent follow through!  So sorry about Geno.  Coincidentally, my daughter Melissa is in real estate in Huntsville!  

Feb 06, 2020 03:27 PM #44
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Dorie Dillard CRS GRI ABR

Serving Buyers & Sellers in NW Austin Real Estate
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