I’ve been reading many of the entries for January 2020 ActiveRain challenge hosted by Endre Barath, Jr. What Changes Did You Make Last Year Or The Year Before That Worked?, and am inspired by many of the posts. It’s always good to read what goals and changes agents make and how they implement them.
Usually my goals for the next year are written with implementation in the beginning of the fourth quarter. For the past two years my world has been turned upside down with my Geno’s illness, many trips to the hospitals and finally the acquiescence to Hospice at home and my Geno’s passing the end of September. While understanding change is inevitable, it’s not always treated as a welcome visitor.
Never before has having systems in place and my branding been more important. My business is almost 100% based on marketing to my community, referrals and past clients. Every month, quarter and yearly I make sure to spend time creating my market reports and posting them on my website. Over the last 10 years I’ve trained my audience to look for them with my consistent marketing. I have no doubt they are read, just the other night on an appointment a seller said: “I just read your December and Fourth Quarter post for Canyon Creek and was hoping you’d have your year-end post finished.” I’d been working on it and published it January 8th so he got to see it the evening before! I’ve learned to receive engagement from my market reports a regular appearance is needed.
Staying “top of mind” is paramount to my business. Two years ago I entered my data base into the “Clients for Life” program that Coldwell Banker offers for their agents. It’s been wonderful and is another touch each monthly for my clients to hear from me. This program takes creating monthly e-newsletters off my plate and helps me work smarter not harder.
2018 and 2019 production was right on target even with the chaos of life. My goals in 2020 are designed to be a comfortable pace. My daughter Melissa's real estate business is going great guns and I'm so proud of her. I’ve learned working smarter is much better than working harder and will keep me sane!