Savvy Marketing: Telling Twisted Tales or Trust and Truth?

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Services for Real Estate Pros with Napa Consultants DRE00893924

Recently someone mentioned that they were uncomfortable marketing themselves.  They felt they would be boasting, and people would be turned off by their boasts.  That is true based on the definitiong of boasting: showing excessive pride and self-satisfaction in one's achievements, possessions, or abilities.  We would refer to boasting as "twisted tales" meaning there is an element of truth with a twist of boasting.

The two governing principles in running any successful company are trust and truth.  These principles are applicable to the business of real estate, if market leadership is your quest as a real estate marketing professionals.  

When they trust you, you'll get truth. And if you get truth, you get speed. If you get speed, you're going to act. That's how it works.” Jack Welch, (former CEO at GE who during this 20 year tenure increased the company’s value from $14 billion to 500 billion).  

In your listing presentations, be sure that you can pass the “no-spin” test.  Twisted tales about market value, eyewash or any sugar coated facts will most definitely come back to haunt you.

Your relationships with other agents in your marketplace should also follow the same principles if you expect to be in the business for the long run.  Be accessible and insure that your trusted assistant helps to get things done ASAP.

What will be your choice? Telling Twisted Tales or Trust and Truth?

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Written by Ron & Alexandra Seigel-

 

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Rainmaker
4,671,962
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib one of my pet peeves are people who refer to themselves in the third person, to makes us believe someone else wrote it, when it pretty clear they wrote it.  LOL A.  

Jan 21, 2020 02:16 PM #29
Rainmaker
4,671,962
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Joe Pryor what a good observation and thank you so much for sharing that.  I also see how agent make themselves the victims of those awful sellers and buyers.  Funny enough, they chose to work with them, so whose fault is it really?  A

Jan 21, 2020 02:18 PM #30
Rainmaker
1,109,157
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Alexandra Trust and truth is the only way I want to deal with people. I don't like boastful or arrogant people.  Both very much full of themselves. 

Jan 21, 2020 02:21 PM #31
Rainmaker
4,671,962
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon Lee I feel the same way.  Thank you for commenting.  Wishing you a great day.  A

Jan 21, 2020 03:34 PM #32
Rainmaker
833,366
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

My Dad always told me to tell the truth as it was easier to remember than all the lies you might concoct. I took that to heart and even when a client would ask me when I dealt in antiques well what did you pay for that I answered truthfully. Even if it then looked like I was asking a big profit, I then would explain it was a good buy or whatever and explain my reasoning for value. They either got it or not, but I kept my integrity.

Jan 21, 2020 04:18 PM #33
Rainmaker
4,671,962
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nick Vandekar, 610-203-4543 Good for you, and it makes good sense always.  A

Jan 21, 2020 04:47 PM #34
Rainmaker
2,513,398
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Look if you are good at something...then you are! I bet others would want to know. Perhaps its how it is shared or why...but shared it should be. Good help is hard to find...Testifying that you are good help is good community service

Jan 21, 2020 05:24 PM #35
Rainmaker
183,831
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

T & T is always the way I do business. To tell a lie or avoid telling the truth is bad for business overall. I like to lay my head on the pillow each night, knowing I cared for my buyers by NOT hiding something. There is something called KARMA!

Jan 21, 2020 05:30 PM #36
Rainmaker
4,671,962
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Eva B. Liland Century 21 Doug Anderson I agree with you.  It is nice to go to sleep knowing that.  A

Jan 21, 2020 05:43 PM #37
Rainmaker
4,671,962
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Richie Alan Naggar I am not saying that you should not state your states, just do not overinflated them...A

Jan 21, 2020 05:44 PM #38
Rainmaker
2,812,351
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It could definitely be a little bit of both, but it’s always a balancing act between salesmanship and authenticity.

Jan 21, 2020 07:39 PM #39
Rainmaker
653,965
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Honesty is the best policy... One of the best Real Estate salesman I ever knew was not a salesman at all. He was straightforward honest with no pressure or schmoozing. He laid out the facts kept everyone informed and was detail perfect

He earned instant trust with even the most skeptical. 

Jan 22, 2020 12:24 AM #40
Rainmaker
5,212,268
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Ron and Alexandra Seigel when you tell the truth, it's not difficult to "shout it out" and I do that whenever the team does something worthy..... I use to do that when I was on my own and branding the name.... the team members have it easy now because I do it for them.... they have the best of both worlds.... 

Jan 22, 2020 01:48 AM #41
Rainmaker
3,060,416
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

Congratulations on the feature, no twisted tales for me.  Sometimes I'm brutal, but if telling the truth is that, then so be it

Jan 22, 2020 01:58 AM #42
Rainmaker
3,310,123
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Alexandra... one of the "slides" in my listing presentation actually talks about how and why I will always tell my clients the truth.

Jan 22, 2020 05:28 AM #43
Rainmaker
213,745
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Being truthful and helpful at the beginning, middle, and end of any transaction means that you will also be more likely to be offered more work from the same client.  Offering information and links to products in the discussion or other services shows that you are wanting to provide every bit of assistance possible to assure your client reaches their goals.

Jan 22, 2020 11:40 AM #44
Ambassador
2,947,443
Anna Banana Kruchten Broker/Owner, CRB, CRS
Phoenix Property Shoppe - Phoenix, AZ
602-380-4886

It's all about truth, honesty and being of servive before, during and after each transaction.  No twisted tales for this gal!

Jan 22, 2020 01:21 PM #45
Rainmaker
4,671,962
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Laura Cerrano personally I don't think they are opposites.  Salesmanship should be truthfu.  A

Jan 22, 2020 02:31 PM #46
Rainmaker
1,578,341
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

What I see agents doing is boasting that they're "the best" or the "Neighborhood expert" without providing any substance to back the claim.

It's all "Choos me. I'm wonderful."

When they instead focus on the client and the results they get for them - it's no longer boasting.

Jan 22, 2020 08:56 PM #47
Ambassador
4,122,829
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Ron and Alexandra:

Twisted tales is a good term!

There's no reason to expect consumers want to deal with untruthful advertising and marketing in real estate any more than they do in any product or service business. And of course the impact in our business is financially far more significant.

Jeff

Jan 24, 2020 04:56 PM #48
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