Marketing Insight: The Tale of a Lucky Penny and a Lucky Lime!

By
Services for Real Estate Pros with Napa Consultants DRE00893924
https://activerain.com/droplet/5m2m

How much is a penny worth? Not much?  Think again!

In this post we would like to share an invaluable marketing insight that can help you attract more referrals in your luxury real estate marketing practice.  It is all about appreciating your own value more often.

 

Recently, Alexandra and I (Ron here) visited the special lime grower at the Santa Barbara Farmer’s Market where we purchased 4 limes for $1. I reached into my pocket to pull out some change and gave the guy four quarters and one penny (the entire content of my pocket).  I told him it was a “lucky penny” that I found on the ground and I wanted him to have it. 

 

At first, the merchant looked astonished. Then, he gave me an additional lime and told me it was a “lucky lime”.  If I have asked him to give me the 5th lime for a penny, he certainly would have thought that I was trying to get something for nothing.  Instead, we shared an uplifting moment, exchanging value for value, as both were equal acts of kindness and we each felt lucky!

 

Less than 30 minutes later, Alexandra and I visited Trader Joe's to pick up some additional groceries. The tab came to $10.76.  I gave the checkout person a twenty-dollar bill and a single dollar so I could get back a ten-dollar bill plus change in coins. I was given the ten, plus a quarter (instead of 24 cents) and was told that the extra penny was on TJ’s!

 

For one (free) penny invested in a random act of kindness, I received a 2,500% return on my “investment” because the lime costs 25 cents! Plus, I instantly received another free penny from TJ’s recouping my initial investment.  This is bona- fide, empirical evidence that it pays to be a giver.  Besides, it simply feels great! 

 

If you want more referrals, appreciate your own value more.  You have so much more to give than you realize. Go out of your way to be kind to others and also spread the good word about those people, businesses and professionals that you value.  It does not even have to cost you a single penny. Give more and watch what happens!

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Written by Ron & Alexandra Seigel-

 

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Many luxury real estate marketing professionals tout their customer service as different and better than their competition. Yet, in the realm of luxury real estate brokerage or any other specialty in real estate, it is rare to find customer service that is truly remarkable. If you want your customers to fall in love with your brand, your service must be consistently brilliant and full of surprises so that it sparks word-of-mouth advertising.

 

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Barbara Todaro 01/22/2020 03:56 AM
Topic:
Real Estate Best Practices
Groups:
Luxury Home Marketing
Bartender, Make it a Double
Inspiration Station
Old Farts Club

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Rainmaker
4,671,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Richie Alan Naggar we have made many exceptions for exceptional people, and we have never regretted it.  Happy Wednesday.  A

Jan 22, 2020 02:37 PM #48
Rainmaker
1,578,549
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Great story. Like Richie said, exceptional circumstances.

Jan 22, 2020 03:18 PM #49
Rainmaker
2,649,321
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I love that story, Alexandra!  I thought I was the only one willing to bend over and pick up pennies, because I think of them as lucky.  I even have a special jar for them!

Jan 22, 2020 04:53 PM #50
Rainmaker
2,649,321
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!  

Jan 22, 2020 04:54 PM #51
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Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

That's a great story and  lesson. What value from a simple act that will be remembered. GIve and you shall receive!

Jeff

Jan 22, 2020 10:26 PM #52
Rainmaker
3,060,325
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Ron.

Good to hear from you, what a great day you had.  Like you said, a random act of kindness will surely return to you.

Jan 23, 2020 01:38 AM #53
Rainmaker
2,146,969
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I'm so glad this post is featured, Ron. Awesome story and awesome message!

Jan 23, 2020 06:13 AM #54
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thrilled to see this one get featured - such a positive message.  

Jan 23, 2020 07:41 AM #55
Rainmaker
755,581
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

What a great analogy, Ron and a point so eloquently made. Thank you!

Jan 23, 2020 02:58 PM #56
Rainmaker
4,671,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Olga Simoncelli Thank you for stopping by to comment.  It is always nice to hear from you.  A

Jan 23, 2020 03:30 PM #57
Rainmaker
4,671,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat Ron and I had a gallon jar of found penny, the last time we moved, we cashed them in at coinstar.  It is amazing how little they amounted to.  A

Jan 23, 2020 03:31 PM #58
Rainmaker
4,671,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat  Thank you for the feature, it is appreciated.  I meant to tell you that we now give away those pennies as fast as we find them.  A

Jan 23, 2020 03:32 PM #59
Rainmaker
4,671,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff Dowler, CRS thank you for your comment, and we would add, ask and it is given provided one is the right frame to receive!  A

Jan 23, 2020 03:34 PM #60
Rainmaker
4,671,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray and that is true, we all are so blessed. A

Jan 23, 2020 03:35 PM #61
Rainmaker
4,671,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon Tara and thank you from Ron. R

Jan 23, 2020 03:36 PM #62
Rainmaker
4,671,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD I was surprised that it was featured. A

Jan 23, 2020 03:36 PM #63
Rainmaker
2,812,176
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This might be an example of a penny saved being a penny earned

Jan 23, 2020 10:07 PM #64
Rainmaker
2,812,176
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I just scrolled back to this and saw that you were surprised that .it was featured. I however, was not. :)

Jan 24, 2020 08:44 AM #66
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

One of the best stories I have read in a long time. It made me smile.

Jan 24, 2020 01:54 PM #67
Rainmaker
25,763
Robert Caston
Home Junction Inc. - San Diego, CA
Real estate market data & tools - Home Junction

You know it's that old maxim, if you want something, give something. Even if you don't want something, giving gets results.

Jan 25, 2020 07:17 AM #68
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